Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. Neuroscience research suggests novelty is so powerful because, in evolutionary terms, we pay attention to what’s new to determine whether it’s a threat.

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Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. The post 7 Books That’ll Turn Your Marketing Team Into Better Storytellers appeared first on Contently.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling. I’ve seen this first hand.

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Content Marketing Institute

NOVEMBER 10, 2021

Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

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Contently

FEBRUARY 12, 2018

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. If you want to be consistent, your entire company needs to believe in the power of storytelling.

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Biznology

MAY 13, 2019

Research confirms the importance of these authenticity values: According to a survey in 2017 by Survata for Sprout Social of social media users, almost half have actually called out brands, and 60% of them did so because of their perception of dishonesty. Storytelling describes a journey and is ideal for meaningful change.

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SEMrush

DECEMBER 30, 2020

It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown! Google Trends began as a way to analyze and aggregate user interest in various topics or fields.

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Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling.

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Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Content Marketing Institute

OCTOBER 27, 2022

Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Continue reading →

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ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

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Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

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Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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ClearVoice

MARCH 9, 2021

In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. Has the classical view of emotions perpetuated our use of stereotypes and tropes in storytelling? storytelling #writing Click To Tweet. Learn more.

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Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. According to an article by Natasha Hemmings , research has show that stories are as much as 22 times more memorable than facts. The post Storytelling in B2B Marketing appeared first on Content4Demand. Add your own creative ways to tell stories that resonate with B2B buyers.

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Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Research shows that consumers perceive the same type of personality characteristics in brands as they do in other people. Video Storytelling Tips.

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Contently

FEBRUARY 14, 2018

” His research shows that we tend to loathe people who embody the things we don’t like about ourselves. This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow. Want to learn the other three elements of great storytelling?

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Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

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Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. To captivate and engage the audience, focus on storytelling. Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Preparation is key. Tell a story.

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ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. In addition, research has shown that people struggle to remember statistics, but take action in response to stories. Data storytelling is no different. What is data storytelling? What is data storytelling?

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Contently

JUNE 29, 2021

The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

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ClearVoice

AUGUST 31, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part three, we look at how index cards help writers organize ideas and improve storytelling. Various index cards and their purpose.

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Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. “I’ve got to think about more effective ways to influence people, to motivate them and storytelling is something that our brains just love.” Dr. Paul J.

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Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

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Convince & Convert

APRIL 12, 2024

Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

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Vidyard

SEPTEMBER 12, 2017

To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. 5 video storytelling techniques for sales teams: 1. Who’s more credible, you or a research firm like Forrester or Gartner? Start with an abrupt lede. Hook them early with a powerful lede.

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Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Indeed, research shows that stories can be up to 22 times more memorable than facts alone. Related: 2. Related: 3.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

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Storytelling B2B Work Management Marketing Management 62

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

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Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Convince & Convert

MARCH 7, 2016

As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change. With over thirty years of stage experience, Kendall is also a master storyteller himself. In This Episode.

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