Marketing Insider Group

OCTOBER 16, 2023

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

KoMarketing Associates

NOVEMBER 23, 2021

Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email. About 21.2%

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

JULY 14, 2021

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Although marketers are now interested in increasing their use of martech, previous research indicates that the COVID-19 pandemic negatively impacted their investment in this area.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs.

Spending 286

Spending B2B Marketing B2B Content 286

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. But almost the same share (42% vs. 43%) said their spending is still focused on virtual events. cities for live events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically. Affiliate sales support independent publishing.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Marketing Insider Group

DECEMBER 21, 2020

Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. this year as well. Makes sense.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year. However, ABM has not come without challenges for B2B marketers.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Webbiquity

OCTOBER 13, 2020

Two recent research reports provide useful insights. The revenue and spending outlook remains positive—though not as positive as recent years. More optimistically, according to the SWZD report, “80% of businesses in North America and Europe anticipate year-over-year tech spending to stay the same or increase.”

Buy 266

Buy Research Work Management Trends 266

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. New research from eMarketer shows that it’s up 22.6% This substantial increase in ad spend is good news for publishers and ad platforms. New research shows they have an 87% completion rate.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.

Spending 260

Spending Work Management B2B Marketing Management 260

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Still, that leaves 59% of buyers saying either that they will spend more, they won’t spend less, or their purchasing plans won’t be impacted by the pandemic.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. Yet despite this, business to business market research accounts for less than a twentieth of total market research spend.

Business to Business 120

Business to Business Spending Research Business 120

Savanta

MAY 16, 2017

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. Yet despite this, business to business market research accounts for less than a twentieth of total market research spend.

Business to Business 120

Business to Business Spending Research Business 120

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020.

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. Content Marketing Spending Borrell's analysis found that U.S. Because of COVID-19, Borrell projects that content marketing spending will decline by 1.5%

Spending 68

Spending Research Content Marketing Planning 68

Vision Edge Marketing

AUGUST 24, 2021

While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. Gathering research developed and conducted through cross-functional teams, that culminates in quarterly or annual strategy meetings is no longer adequate. That’s a day!

Spending 258

Spending SWOT Work Management Allocation 258

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. In the third quarter, three of the six markets where consumers spend more than five hours per day in apps were in APAC: Indonesia (six hours!), AI is here.

Spending 116

Spending Marketing AI Mobile Advertising Mobile Marketing 116

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. Since the pandemic hit, 25% of businesses say they will spend less than planned on technology this year, and another 14% are unsure of how budgets will be affected. The post How COVID-19 is Impacting B2B Technology Purchasing [Research] appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) this year, while spending on offline channels will grow 5.9%.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Studies Research 59

KoMarketing Associates

APRIL 13, 2021

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. In addition, 32% of these respondents said that they will be spending “significantly” more than they did before.

Spending 199

Spending Planning Advertising Mediums Statistics 199

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. billion in ad spend across its properties. The post CTV ad spend hits record-breaking $1 billion in June appeared first on MarTech. Looking ahead.

Spending 94

Spending Paid Search Agency Allocation Ads 94

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. The state of martech spend. this year Catalytic marketing.

Spending 91

Spending Allocation Gartner Planning 91

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

NOVEMBER 12, 2020

The COVID-19 pandemic has impacted the marketing industry in many ways, and new research shows that B2B buyers, in particular, are changing the way they invest in areas, such as technology. B2B Buyers Continue to Delay Purchases.

Spending 166

Spending Marketing Management B2B Budget Programs 166

Zoominfo

MAY 30, 2019

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails. Larger “ideal time” window: Research shows that the best time to email prospects is between 8 a.m.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

ClearVoice

MAY 7, 2021

What is marketing spend? Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. When you’re working on the company budget, don’t randomly pick a number for your marketing spend. Instead, take time to research and analyze. How much should a marketing spend be?

Budget Management 88

Budget Management Spending Planning Paid Search Agency 88

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 98

Planning Spending Marketing Plans Advertising Agencies 98

ClickZ

JULY 16, 2020

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The full copy of CallTrackingMetrics’s “The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend” is available for download from here.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. However, previous research suggests that it has been difficult for them to measure ROI.

Spending 194

Spending Studies Video Marketing Budget Programs 194