Vision Edge Marketing

JANUARY 31, 2023

Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support. Leveraging an SME can be an efficient way for existing employees to quickly tap expertise without taxing internal resources that may lack bandwidth. Mentorship.

SME 209

SME Work Management Marketing Management Bandwidth 209

Martech

MARCH 12, 2024

Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. SME or subject matter expert, a key advisor to the decision-making process). It requires resources and it delivers payback.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Parse.ly

MAY 23, 2023

Let’s explore the shift in content and how you can use AI to streamline your SME content process. One of these shifts is the move towards subject matter expert (SME) content. We expect this AI + SME approach to be a significant trend as businesses strive to create content that truly resonates with their audiences.

Marketing AI 52

Marketing AI SME Tools Content 52

Martech

NOVEMBER 21, 2023

Salesforce will match any OpenAI researcher who has tendered their resignation full cash & equity OTE to immediately join our Salesforce Einstein Trusted AI research team under Silvio Savarese. Send me your cv directly to ceo@salesforce.com.

Marketing AI 105

Marketing AI SME Salesforce.com PR 105

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? 2 hours (research and writing). Time spent: 1.5-2 Think about it. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

DivvyHQ

AUGUST 18, 2021

One of the best ways to do that is with content that you support with original research. Let's dive in to a few types of research endeavors that will keep your company on top. Which is why every company – especially industry kingpins – needs to build and maintain brand authority.

Research 126

Research Branding Brand Identity Best Practices 126

KoMarketing Associates

FEBRUARY 6, 2018

Keyword research is only the start for content marketers tasked with supporting SEO. In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Content Standard

MAY 5, 2021

Yet, marketers report that they’re not always sure how to connect their writers with the right internal research or subject matter experts (SMEs). Quickly debrief an SME before the interview to make sure they understand the purpose of the call. Choose an SME who has the authority to speak for your organization.

SME 111

SME Case Studies Paid Search Agency Intent 111

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Write Article.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

Content Standard

JULY 29, 2021

In our research report, Scaling Your Brand Marketing with Freelance Creators , our findings underscore how having a shared “why” among stakeholders can streamline content creation and review while eliminating common roadblocks and feedback failures. Get the latest research and best practices from Skyword today.

SME 117

SME Content Marketing Paid Search Agency Planning 117

KoMarketing Associates

MAY 26, 2015

There are many solutions to this challenge, one being an extensive research process. Complete Keyword Research. No matter the industry or business, I always find keyword research a fun, exploratory process. I send these questions over to the SME at least two days in advance. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Contently

AUGUST 5, 2020

. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would. ” Research backs this up. And from a compliance and legal perspective, the reviews we had to go through took way less time.”

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Content Standard

NOVEMBER 4, 2021

it cites relevant information, data, and statistics that can be verified, whether by recent third-party research and studies or industry experts). Generate and publish original research Publishing newsworthy insights that distill the takeaways from an industry event or a change in the market is a great way to deliver value to your audience.

Ad Building 143

Ad Building Branding Brand Identity Content Marketing 143

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Its impact goes beyond automating content creation: Intelligent Keyword Research: AI tools can uncover long-tail, niche keywords traditional tools often miss.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

KoMarketing Associates

JULY 26, 2018

Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Refine Research Skills. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Marketing Insider Group

JANUARY 21, 2020

If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. Plus, you’ll want to renew keyword research for any emerging terms that are applicable to your industry. Be sure to include this in your 2020 budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

KoMarketing Associates

SEPTEMBER 24, 2015

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Do some preliminary keyword research.

SME 120

SME Content Marketing Proposals Work Management 120

Biznology

APRIL 7, 2014

Since 2001, the National Human Genome Research Institute has been tracking the cost of genome sequencing very closely, and the cost per raw megabase of DNA went from 10K to 10 cents in 12 years. Furthermore, knowledge became so big that no SME knows everything about any subject area.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

Since 2001, the National Human Genome Research Institute has been tracking the cost of genome sequencing very closely, and the cost per raw megabase of DNA went from 10K to 10 cents in 12 years. Furthermore, knowledge became so big that no SME knows everything about any subject area.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. Another way to boost an SME’s profile is through video.

SME 40

SME Content Marketing Planning Content 40

Velocity Partners

NOVEMBER 1, 2023

So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? In this blog, we’re letting you in on what we do to prepare for and conduct SME interviews so we can get the most out of them. Every guide to interviewing talks about good preparation and research.

SME 82

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 82

SmartBug Media

JANUARY 25, 2023

Research and get to know your target audience. Research is a driving force behind your entire content strategy, so it’s not surprising that it comes into play when you’re writing for different buyer personas. Start with the research you’ve already done to create your persona and go from there.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Tomorrow People

OCTOBER 24, 2012

In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. So, what makes an SME thrive on social media? Make sure you "get it" and become another of the SME social media success stories.

Social Media 120

Social Media SME Media Marketing Budget 120

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. You need time for research, interviews , and inspiration. The best way to achieve this is by focusing less on prepared questions and more on the story your SME has to tell.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. They target not all SMEs but those pre-disposed to their solutions.

Case Study 120

Case Study Case Studies Segmentation SME 120

Tony Zambito

MARCH 18, 2012

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is how a VP of Sales in the software industry put it to me recently in my research: “Here is what it looks like…we are actually selling more of our product into our larger accounts than ever before….but…over

SMB 100

SMB Enterprise Management SME Work Management 100

Content4Demand

NOVEMBER 6, 2018

One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. When I research a new topic, a whole new world opens up for me—like it did recently when I wrote about Kubernetes and containers. (In Let your curiosity lead you through your research. Tip #4: Do Your Research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

ClearVoice

DECEMBER 21, 2018

If you don’t know this ahead of time, you’ll have to do a little research. For each pub you want to target, spend some time researching their existing content. In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP. The four elements of a good pitch.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

SmartBug Media

MARCH 25, 2022

Tip #1: Do Your Research: Wi-Fi and Tech. Subject matter expert (SME) client call. The possibilities are endless. Come along for the (bumpy chiva) ride as I show you the path I took to make working for a remote agency work for me, and how you can do the same. Expect the unexpected. Check my calendar, upcoming tasks, and email.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

Integrated B2B

JULY 28, 2020

We can write something from scratch, doing our own research to find relevant, supportive articles or documentation to back up what we are saying. My list of interviewees includes the lead of a UN sustainability program , engineers, a Deloitte consultant , a handful of researchers, and a sales and marketing expert.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

LeanData

JANUARY 25, 2023

Research shows that 40-60 percent of today’s potential deals end up in a “no decision” state of limbo. And, research has shown the primary root cause of customer indecision is FOMU, or the “fear of messing up,” which, more often than not, overpowers the deal-closing impetus of FOMO, or the “fear of missing out.” Indecision.

Effectiveness 52

Effectiveness Peer-to-peer SME Buy 52

Moz

JANUARY 26, 2021

For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. In link research, size matters. When performing link research, the number of raw links isn't always as important as the number of unique linking domains.

Studies 66

Studies Domain SME PageRank 66

Content4Demand

JANUARY 15, 2021

Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Create short-form derivative content from white papers, webinars, research reports and other long-form content. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Content Standard

OCTOBER 8, 2020

Our recent research confirms a linear relationship between content creator expertise and program performance. About 75% of Skyword clients tap into internal or external topic experts, rather than generalist writers, for content creation. This approach has proven benefits. Top performing brands are 1.4

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98