DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. Research and outline/brief creation.

Enterprise Management 94

Enterprise Management Work Management Marketing Management SMB 94

ClickZ

JANUARY 22, 2020

This tool will allow SMBs to gain valuable insights from customers without having to invest in lengthy market research programs. Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. Enter the online survey! Enter the online survey!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. But in 4Q, shoppers also show an interest in buying from SMBs. SMB decision makers in retail and other industries and 500 U.S.

Small Business Marketing 123

Small Business Marketing Buy SMB eCommerce 123

Tony Zambito

MARCH 30, 2012

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Zoominfo

MAY 8, 2020

The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Marketing Insider Group

APRIL 15, 2024

Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. While nearly half of content marketers use AI for tasks like brainstorming and keyword research, there’s also a concern about AI leading to less respect for skilled writers and editors.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Tony Zambito

MARCH 18, 2012

Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . A New Challenge And A New Frontier.

SMB 100

SMB Enterprise Management SME Work Management 100

Tony Zambito

APRIL 6, 2012

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales. Not so fast.

SMB 100

SMB Buyer Personas Lead Ranking B2B Sales 100

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

Paid Content 139

Paid Content Advertising Agencies Paid Search Agency SMB 139

Tony Zambito

MARCH 26, 2012

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

BenchmarkONE

SEPTEMBER 9, 2020

This step is one that shouldn’t be done quickly; rather, it requires a lot of thought and research. The post Branding Your SMB On a Budget appeared first on BenchmarkONE. To solidify your brand identity, you want to focus on the kind of feel your brand will evoke instead of the physical representation. Dive into things like: .

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This heightened interest among SMBs presents marketers with a unique opportunity to capitalize on this emerging market.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Top-Down Market Size The top-down approach uses industry research to estimate the size of your TAM. Your ACV for SMB, mid-market and enterprise might be $500, $2,000, and $5,000 respectively. million.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

B2B Marketing Directions

NOVEMBER 7, 2020

billion on content marketing this year, according to new research commissioned by The Branded Content Project. In Borrell's October survey of SMB's, 45% of the respondents said that content marketing had become more of a priority in 2020, and 57% said they are planning to increase content marketing in 2021.

Spending 68

Spending Research Content Marketing Planning 68

Heinz Marketing

NOVEMBER 12, 2019

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. The respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Key Findings.

Video Marketing 83

Video Marketing Research Budget Programs B2B 83

Marketing Insider Group

DECEMBER 8, 2020

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Biznology

DECEMBER 2, 2010

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility. SMB marketers will increasingly leverage technology to succeed.

SMB 48

SMB Cost Enterprise Management Resource Management 48

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. Get to know your customer Do some very localized market research by taking your own customers’ pulse.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Hubspot

JANUARY 5, 2023

In fact, 60% of buyers say that vendor sales aren't involved in their research phase, and 68% only involve sales at the last stage of the buyer's journey. He says, "In the SMB space, sales reps are sometimes less targeted than you might be with enterprise accounts — you're kind of just throwing spaghetti at the wall and seeing what sticks.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

ClickDimensions

DECEMBER 12, 2023

Solution: Stay vigilant about industry trends and conduct regular market research. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges. Keeping pace with these changes is crucial for effective lead qualification. Find out more here.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

ClickDimensions

DECEMBER 19, 2023

It’s imperative for SMBs to prioritize obtaining and utilizing accurate buyer insights to drive strategic decision-making and ultimately propel their businesses forward. A lack of account and buyer insights can seriously hinder your business’s growth potential, especially for SMBs. Find out more here.

Allocation 64

Allocation SMB Marketing Management Differentiation 64

Marketing Insider Group

JANUARY 30, 2023

In more recent years, research has shown a lack of trust between CEOs and CMOs, in addition to the rise in popularity of the gig economy. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business. What Is A Fractional CMO?

CMO 229

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 229

Salesforce Marketing Cloud

DECEMBER 15, 2021

Two-thirds of SMB leaders say community support has been important to their company’s survival. Laurie Mccabe, co-founder and partner, SMB Group. Our list of the top five SMB employee expectations certainly bears this out. So it comes as no surprise that tech will continue as a driving force for SMB growth in 2022.

SMB 98

SMB Work Management Business Paid Search Agency 98

SugarCRM

FEBRUARY 22, 2016

As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. In an effort to identify what’s going on with the machine, Mitch does some research online. What is the Buyer’s Journey? He fills out a form to download the white paper.

SMB 50

SMB Work Management Marketing Management Top of Funnel 50

Scoop.it

SEPTEMBER 14, 2023

Also, research your industry to see what’s happening at a broader scale. See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Is there a change in their taste or behavior?

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Biznology

FEBRUARY 19, 2014

Perhaps the money saved there could go into research and experiments in other channels, like social and email. e-Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB' That could be a good thing, since it would save money.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Marketing Insider Group

FEBRUARY 15, 2021

Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. Better also means the content is up to date, research-backed, longer, and it includes more visuals, clearer explanations, examples, and more. Research the Competition. Quick Takeaways.

Lead Scoring 348

Lead Scoring Lead Ranking Content SMB 348

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. With keyword research, you’ll be able to understand all the ways prospects search. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

ClickDimensions

DECEMBER 19, 2023

It’s imperative for SMBs to prioritize obtaining and utilizing accurate buyer insights to drive strategic decision-making and ultimately propel their businesses forward. A lack of account and buyer insights can seriously hinder your business’s growth potential, especially for SMBs. Find out more here.

Allocation 52

Allocation SMB Marketing Management Differentiation 52

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. You can download this ANNUITAS|research report here. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Seismic

AUGUST 17, 2020

This integration turns into an incredible timesaver for the banker and provides an impressively tailored experience for small to medium-sized business (SMB) clients. Also, bankers need to provide some kind of value to the relationship, otherwise the SMB owner will just get what they need online. The future of relationship banking.

Efficiency 105

Efficiency SMB Verticals API 105

Biznology

OCTOBER 7, 2020

But this includes a cc addressed to other internal influencers, who have been identified by LinkedIn research. Ben Goldberg recently established Salesgig as an “outbound as a service” sales development function for SMB clients. Shawn Elledge has created a nifty system he calls BuyrMail , which crafts cold prospecting emails to buyers.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Salesforce Marketing Cloud

MARCH 3, 2022

In fact, research from Gallup shows voluntary turnover costs businesses a trillion dollars a year in the U.S. How can small and midsize businesses (SMB) deepen employee engagement to slow the turnover? 44% of SMB owners/leaders now believe their employees expect to work remotely. Prioritize employee safety. Another plus?

SMB 52

SMB Terms and Conditions Advertising Mediums Stats 52

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. But have the outcomes justified the cost? And what happens once they capture it?

Research 72

Research Budget Programs Enterprise Management Marketing Budget 72