Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. But that is the exception, not the rule.

Social Media 125

Social Media Media B2B B2B Thought Leadership 125

Martech

MARCH 15, 2023

Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. They have clear, actionable rules of engagement for how they will and won’t operate. What do we mean by ‘operating principles’?

Rules 86

Rules Advertising Agencies Paid Search Agency Lead Ranking 86

Martech

MAY 18, 2022

He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio. Ten rules of the road for metaverse marketing. There has been much research on the benefits of using virtual spaces to connect with and engage users. Understand the true potential of the platform.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Providing rules and recommendations can help alleviate these concerns. Here’s why.

Social Media 116

Social Media Rules Media Guidelines 116

ClearVoice

JUNE 15, 2021

A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Ten Rules for Marketing Writing. From there, they work to identify pain points and other psychographics the company’s customers are experiencing. Don’t sell.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

ClearVoice

SEPTEMBER 22, 2023

You can work with VR developers to create realistic courtroom and legal scenarios for online learners. For instance, research shows that using videos in marketing content can grow revenue 50% faster , so include videos in your legal content offerings.

Rules 91

Rules Storytelling Content Distribution 91

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Contently

SEPTEMBER 26, 2017

” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. But fundamentally, what we are starting to work with companies to do is to help them produce just four kinds of content. Brian : Exactly.

Research 133

Research Paid Search Agency Content Best Practices 133

B2B Marketing Directions

MARCH 5, 2023

In 2021, The B2B Institute , a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. The main topic of Professor Dawes' paper was how advertising works, but he began by describing what he called the 95:5 rule.

Rules 52

Rules Paid Search Agency Companies Paper 52

LeanData

JULY 13, 2020

As Eric Wittlake, senior analyst at TOPO Research, puts it: “In order to deliver an end-to-end customer experience, B2B organizations need a comprehensive view of activity and engagement. Together, it’s time to start re-writing the rules of engagement for marketing and sales.

Rules 81

Rules Account Based Marketing ABM Buyer's Journey 81

QuanticMind

SEPTEMBER 12, 2023

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. Key Growth Audiences in Higher Education While it’s important to collect your own insights about target audiences, general audience research can still help you get a head start.

Education 75

Education Rules Budget Programs Planning 75

EveryoneSocial

APRIL 25, 2023

Let’s take a look at how exactly the LinkedIn algorithm works and the steps you can take to ensure your posts and shares get the attention they deserve. The LinkedIn algorithm is a set of rules and signals that controls what content is seen by users on the professional networking site. How Does the LinkedIn Algorithm Work?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

APRIL 13, 2023

That’s how relationship selling works. This is a process, but it won’t work unless you add a secret ingredient: authenticity. We have to instill confidence and play the part of a trusted advisor by appearing polished, communicating clearly, having a positive attitude, and being a pleasure to work with.

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” The Post-Pandemic Rules of Talent Management.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. The world of B2B social media is frustrating — often leaving marketing directors disoriented because what was working three months ago doesn’t work anymore. Rule #1 – Be Human. All of them?

Rules 91

Rules B2B Social Media Advertising Agencies 91

DivvyHQ

JUNE 7, 2023

But to ensure success, both parties need to understand the rules of engagement. Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Heinz Marketing

JULY 30, 2022

Stephen Schramm here, drawing on psychology research, writes on the importance and power of praise in building culture and relationships. Schramm emphasizes the important of expressing gratitude, often just in small ways, as many can simply focus on only the negative criticism of their work or performance.

Paper 86

Paper Work Management B2B B2B Sales 86

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. The short answer?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. And, how can you remedy this issue?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

ClearVoice

DECEMBER 11, 2018

In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. In part three, publicists share the most effective ways of working with journalists respectfully. . Or rather, ones that are by invite-only.

Public Relations 63

Public Relations Rules PR Press 63

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. When you think about it in theory, this might sound like a lot of work. Keep one rule in mind. We also like the subject line.

Budget Programs 90

Budget Programs A/B testing Buying Cycle Email Marketing 90

Webbiquity

JUNE 24, 2013

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1. Online marketing is all about working within a niche.

Keywords 133

Keywords Research SEO Adwords 133

ANNUITAS

FEBRUARY 5, 2015

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do the research. *This post first ran September 11, 2014 in the ANNUITAS blog. Track Results.

Demand Generation 100

Demand Generation Rules Demand Generation 100

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. Advanced tips don’t just help you research. Use the Correct Syntax and Stay Current on Advanced Search Options Like any program, Google has rules about how to input commands. Now you can find subjects to improve upon in your blog.

Search Marketing 295

Search Marketing Google Optimization Tips 295

NetLine

APRIL 19, 2022

Understanding how data is sourced and produced is one of the most essential aspects of any kind of research. While Professor Dawes has meticulously cited his references, his writing at the top of page three undercuts his work more than anything else could. The 95% figure is not meant to be a precise rule,” Dawes said.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

ANNUITAS

SEPTEMBER 11, 2014

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do the research. Do Your Homework. Learn your market, your customers and your competition.

Demand Generation 100

Demand Generation Rules Demand Generation 100

Kaon

JUNE 16, 2015

The multi-generational workforce now contains employees of all ages, who are complex individuals, especially with a work environment that’s becoming more virtual and diverse every day. Shorter attention spans are having a profound impact on marketers because they have to work harder to win and sustain attention. Appeal to the Senses.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. Read on to find out why marketers should spend part of their marketing budget on things that may not work. Here's how the rule works. But optimization isn't always the right objective.

Allocation 52

Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

Mereo

MARCH 31, 2022

Gartner Research surveyed 750 B2B buyer stakeholders and found that customer improvement activities are equally effective at buyer retention as solution success and service. At Mereo, we call this Seek to Serve, Not to Sell , and it is a framework that works for any business, across any industry, in any selling environment.

Rules 36

Rules Terms and Conditions Work Management Marketing Management 36

Content4Demand

NOVEMBER 25, 2020

Creating relevant and timely content takes a lot of work. Creating relevant, timely and compelling content is even more work. But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

Tony Zambito

APRIL 21, 2010

The sixth rule related to buyer persona development is about distinguishing information from insight: Rule 6: Buyer Persona Development is not a Quantitative Process.   A cognitive dissonance occurs over sampling sizes in quantitative areas such as market research.  Next up: Rule 7.

Buyer Personas 100

Buyer Personas Rules Sample Validation 100