KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. Although 63% of respondents admitted they don’t have nurture-specific content, the more telling percentage is the amount that do,” wrote the researchers behind the report.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent) claim that their top challenge for proving ROI is attributing social and content to revenue.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

MAY 31, 2017

Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research. The Link Between Content Marketing Success and ROI. This is not the first report to indicate that marketers are concerned with proving the ROI of their efforts.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

KoMarketing Associates

JANUARY 25, 2019

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

MARCH 27, 2019

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. CMOs, Marketing Success and Company Performance.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. survey to gauge how much marketers are investing in this form of content. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. Previous research suggests that social media is at the top of the list as well.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. The answer is market research. other areas of business) have been a bright spot in my life as a healthcare tech writer.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. percent from Q4 2017 to Q1 2018.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. At Walker Sands, we’re outcomes-obsessed, which is why we start with research and insights.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? In fact, in a survey we conducted earlier this year, we found that 84% of B2B CMOs find talking to the CEO about PR awkward, while 49% said that they found it really awkward. The issue seems to be one of value, with CEOs struggling to realise the value of PR programs.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). At the top of the list, the majority of respondents (99%) cited ROI. Rising Marketing Challenges Associated with Personalization.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. Video Marketers Grow More Confident in Social Content.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

FEBRUARY 14, 2019

However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech.

Customer Surveys 149

Customer Surveys Digital Transformation Marketing & Strategy ROI 149

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Here are seven key findings from the research. 72% of survey respondents said SMS is becoming a more important channel. What’s driving the growth of SMS campaigns? What are the obstacles to doing both email and SMS marketing well?

SMS 294

SMS Advertising Benchmark Email Marketing eCommerce 294

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. Wavering Confidence in Social Media Marketing ROI. As a result, they may begin to scale back their investment in social media in the coming months.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

JULY 24, 2019

MarTech continues to grow in prominence, but new research indicates that marketers have still been slow to reap the benefits, and MarTech utilization strategies are failing to help them achieve primary objectives. Those who have been “very successful” (43 percent) are the “best-in-class” marketers.

Customer Surveys 120

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 120

KoMarketing Associates

FEBRUARY 13, 2019

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Despite the differences in demographics and ROI, previous research suggests that marketers overall remain dedicated to incorporating video into their existing strategies.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

KoMarketing Associates

APRIL 9, 2019

However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects. Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level.

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. The ROI of Email.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3 Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

AUGUST 28, 2018

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line. Previous research shows that B2B marketers, in particular, are now more focused on determining the ROI of their efforts.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. More specifically, they are utilizing it to produce higher-quality leads.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. Each of the ten rules is uniquely backed by empirical research.

Case Studies 83

Case Studies Case Study Studies ROI 83