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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

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The Power of Marketing Surveys


Surveys can be a fantastic research method to gather insights about your product or service from a wide variety of different people, whether these people are your customers, colleagues, or your target market. Surveys can be designed using different question types depending on the researcher’s areas of interest.


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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports


Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Thoughts on these studies?

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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. Previous research has shown that there are several concerns, wants and needs among B2B buyers. Reaching Out to More B2B Buyers.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

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Types of Survey Research + Examples + FREE Survey Tool


Types of Survey Research + Examples + FREE Survey Tool. Are you looking to conduct extensive research on something? We’ve got you covered on the different types of survey research ! Conducting a survey is the most effective way of gathering important information on any given subject. Don’t worry.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.