[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"
B2B Marketing Directions
NOVEMBER 12, 2023
Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)