WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Second, mindful of this, great companies (and consultants) make constant tweaking and rethinking of current processes a part of their best practices. Producing clean code (e.g.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 22, 2009

. ** technorati tags: b2b lead generation, social media marketing ROI, social media marketing research del.icio.us Social Tagging.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. After all, your navigation buttons are internal links, and descriptive text labels for internal links are still important for SEO.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Is our content portable? Managing design to hit branding goals While these questions may sound straightforward, they are also very easy to overlook in implementation.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MAY 12, 2009

Contact: Red(at)b2bcommunications.com Next: Cut B2B branding guesswork with a methodical 5 step system ** technorati tags: B2B branding strategy website design Rebekah Donaldson Cris Rominger B2B Communications Enquiro Research del.icio.us

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

OCTOBER 19, 2009

6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes. Why do SEOs forget about REAL marketing?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

OCTOBER 6, 2008

Yet new research indicates that, despite knowing what to do, technology vendor channel chiefs don't always act on this knowledge. An alternative explanation may be that the corporate culture in many organizations discourages precisely the type of risk-taking that is needed to significantly improve channel sales effectiveness.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

NOVEMBER 26, 2008

In terms of the research, the links, and the thought put in behind it, this is an outstanding post. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

MARCH 16, 2009

Social Tagging Research and Reports. Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. First, Pageflakes is working with schools and educational boards to help them organize their class schedules.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

AUGUST 4, 2009

The guide itself is well-researched, clearly written and highly practical. Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

JANUARY 14, 2008

Here are some of the best tools for conducting keyword research and building a search phrase list. Reader Poll: Best Keyword Research Tools by TopRank Online Marketing Blog Blogger and SEO guru Lee Odden reveals the result of an online poll showing which free and fee-based keyword tools are most popular.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

OCTOBER 1, 2007

There's much more, from Stefan Tornquist and Sean Donahue of MarketingSherpa ; Laura Ramos, VP of Marketing at Forrester Research ; Roy Young and Ann Handley of MarketingProfs ; and other B2B lead generation gurus. Great plans are worthless without great execution.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JULY 7, 2008

According to MarketingSherpa's research, B2B marketers believe that case studies, top 10 lists of ways to improve business, and new research on some aspects of an industry are the top three most interesting types of information, with case studies five times as interesting as research.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 23, 2007

social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog del.icio.us Here is the vendor perspective. tools, they're pushing the envelope on adoption. . _ tags: Web 2.0, tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JUNE 23, 2008

In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

JULY 25, 2007

Again, you can download the full report here. ** technorati tags: webcasting, rich media, webcast report, ON24, webinars, research del.icio.us

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

JANUARY 28, 2008

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

FEBRUARY 27, 2009

Over the past 30+ years, she has taken her 53 year “young” marketing research firm to new levels by partnering with her clients as a trusted advisor, helping them know more, get close and stay connected to their customers better than any of the competition in their marketplace.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

NOVEMBER 18, 2009

As independent third-parties, trade publishers are in a unique position to conduct industry research. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

AUGUST 27, 2007

The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

JUNE 26, 2008

That's the problem WiseWindow is attempting to solve for brand managers, marketing research firms and CPG ad agencies. It is best suited for brand managers and market researchers who view themselves as cutting-edge, early adopter types willing to work with an early-stage product and help shape its development.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

JULY 16, 2007

When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). Need help with your messaging?

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

AUGUST 11, 2008

Additionally, our research has shown that many companies already have specific solutions in place for sharing documents internally, many of which have strict governance and access controls (for example, NASA). At our core Socialcast has always been focused on making product decisions based on extensive research and data mining.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

FEBRUARY 13, 2008

Fresh Link Building Tips: New Search Filters = Easy Link Research by SEO Book Techniques for building links through blogs, online forums, social networking sites, and blog comments. Her links are summarized and updated on a periodic basis. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

SEPTEMBER 4, 2008

If you sell products through channels and would like to have the data to compare your pains and strategies against other channel marketers, here's a research project you may want to participate in.

Customer Surveys 20

Customer Surveys Advertising Channels Marketing & Strategy Paid Search Agency 20

WebMarketCentral

APRIL 1, 2006

In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. It helps them because the get the best information available, and it helps us because it positions us as the market leaders in the area because we are leading the thinking and the field research.

PR 20

PR RSS Consulting Newsletter 20