WebMarketCentral

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Research. As independent third-parties, trade publishers are in a unique position to conduct industry research. Last week I asked the question: will content marketing kill trade publications ?

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.

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Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge.

Best of 2007: Marketing Research

WebMarketCentral

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. The writers of the MediaPost blogs also frequently do a great job of covering online research findings. How is online consumer behavior changing?

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

According to Global Faces and Networked Places , an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time.

SEO for Product Pages

WebMarketCentral

Use a keyword research tool to help identify which terms to use.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets?

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Use social media more effectively for research? Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals?

Four Reasons to Keep Branding During a Recession

WebMarketCentral

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes.

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter?

Two Helpful Marketing Research Sites

WebMarketCentral

Got marketing research to do? If you're looking for information on a specific company or industry and are overwhelmed by the worthless crap turned up by standard search engines, BPubs.com can help by narrowing your search to only business publication sources. ** Terms: marketing research tools, Individual.com, BPubs.com, business research The online marketing and e-commerce portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com RSS feed

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities?

Looking Back at 400: Top 10 Posts

WebMarketCentral

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. What common mistakes made by AdWords marketers should you avoid in order to optimize your results?

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A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

The guide itself is well-researched, clearly written and highly practical.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Which social media sites are most helpful for SEO?

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects?

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Contact: Red(at)b2bcommunications.com Next: Cut B2B branding guesswork with a methodical 5 step system ** technorati tags: B2B branding strategy website design Rebekah Donaldson Cris Rominger B2B Communications Enquiro Research del.icio.us

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Or perhaps something more serious, like spying on your competitors or conducting global economic research? Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

How can the Google AdWords search-based keyword tool be used for competitive research? Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad?

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SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

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Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

Advanced Keyword Research Tactics by Bruce Clay, Inc. Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill , Ariel Bardin and Marty Weintraub —on the next steps to take beyond basic keyword research.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

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Just Say No to Bad SEO

WebMarketCentral

The Solution If you're with a company that is looking to hire an SEO consultant, do some research first to help compile a list of questions to ask, and the answers to look for. Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January.

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

More specifically, these are some of the services a social media consultant can offer: Research—determine which venues are most important for a specific industry and company, and map out the key influencers in that space.

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

WMC Interviews: Anne Holland

WebMarketCentral

Anne Holland (AH): We were always obsessed with market research. We focused on a single primary market (marketing professionals in corporate America with $3 million + year department budgets) and researched what practical information those folks wanted day in and day out.

Best of 2008: Interactive PR, Part 1

WebMarketCentral

expert Cece Salomon-Lee follows up on her post about Twitter pitching by explaining how LinkedIn can help with PR, such as through forging new connections and researching reporters. The emergence of social media and user-generated content has radically changed the practice of PR.

Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics.

Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Ann provides helpful, objective comparisons and reviews of more than 60 SEO tools across 15 different categories such as keyword research, on-site analysis, rank checking and reporting. Looking for an easy-to-use backlink checking tool (or two) for SEO?