The 17 Best Keyword Research Tools for SEO and SEM


That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The 17 Best Social Media Management Tools


Now, on to the results of my research. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Monitoring and managing even a moderately active business social media presence can be time-consuming.

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Trending Sources

The 15 Best Special-Purpose SEO Tools


Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A tool to help research backlinks, find link-building opportunities and discover potentially damaging links.

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What are the Best Social Networks for B2B Marketing? (Research)


According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

33 Thought-Provoking B2B Social Media and Marketing Stats


Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials.

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22 Tantalizing Content Marketing Stats and Facts


Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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47 Superb Social Media Marketing Stats and Facts


Pew Research ). Pew Research Center ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.

The 21 Best Content Curation Tools


Designed for use on the iPad, this app helps provide great content, which can be a source of inspiration, ideas, and research.” — Express Writers. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

The 26 Best All-in-One SEO Tool Suites


One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

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49 Noteworthy Social Networking Stats and Facts


Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?),

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Five Strategies for Improving Customer Experience


It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? The first step is to conduct market research so you know how your direct competitors are setting their prices.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


At the other end of the scale are legal (9%) and market research (8%). ( 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

34 Compelling Content Marketing Stats and Facts


Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%).

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The 10 Best Customer Service and Customer Engagement Platforms


4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

16 Enigmatic Business Blogging and Other Marketing Stats


First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. These research findings address high-level topics like the value of marketing and the future of brand differentiation.

Your Employees May Be Your Best Untapped Brand Advocates


Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene.

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35 Stupendous Social Networking Facts and Stats


40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. (

The Eight Best Social CRM Tools


4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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Five Content Marketing Tips for B2B Success


Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message.

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

The 24 Best Visual Content Creation Tools


Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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5 Essential Elements to Include in Every Sales Pitch


According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling.

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How to Make Your Content Stand Out in 2017: Three Expert Tips


Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone.

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Nine Winning Digital Marketing Strategies From The B2B World


According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

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How To Turn Video Marketing Into a Successful SEO Strategy


For the tennis video, we had previously performed our research on popular search queries. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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17 Excellent Email and Mobile Marketing Stats and Facts


Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt.

The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

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45 Phenomenal Email and Mobile Marketing Stats


Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops.

14 Fortuitous SEO and SEM Stats and Facts


Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Search remains the cornerstone of digital and content marketing efforts.

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21 Vital Mobile Marketing Facts and Statistics for 2014


Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Gone are the days when a mobile-enabled web presence was an afterthought.

13 Great Guides to Growing Your Blog Audience


You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

The 23 Best Content Ideation Tools


At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research.

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10 Top Marketing Thought Leaders in Social Media


You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


As you conduct research for your blog posts and expand your social media networks, you’ll likely find there are certain individuals whose content you read, comment on, link to, and/or quote on a regular basis.

Seven Ways to Humanize B2B Marketing


The importance of emphasizing personal benefits in B2B marketing was noted in recent research from CEB , which found that when vendor messages are focused only on business benefits, “86% of B2B customers do not see enough difference between suppliers to pay more for it.