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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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” — The Big Trends in B2B Marketing , Circle Research. “In 2018, marketers will be forced to conduct research that identifies top influencers among their target audiences, and they’ll need to make sure money is allocated to fund these influencer campaigns.

The 17 Best Keyword Research Tools for SEO and SEM

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That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Trending Sources

What are the Best Social Networks for B2B Marketing? (Research)

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According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

The 15 Best Special-Purpose SEO Tools

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Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A tool to help research backlinks, find link-building opportunities and discover potentially damaging links.

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33 Thought-Provoking B2B Social Media and Marketing Stats

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Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Marketing Infographics Marketing Research global internet facts global internet statistics 2016 2017 infographicsGuest post by Toby Dean. The Internet literally has no boundaries.

The 26 Best All-in-One SEO Tool Suites

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One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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49 Noteworthy Social Networking Stats and Facts

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Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?),

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Nine Winning Digital Marketing Strategies From The B2B World

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According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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At the other end of the scale are legal (9%) and market research (8%). ( 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.

The 29 Best Social Media Monitoring Tools

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Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

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34 Compelling Content Marketing Stats and Facts

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Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%).

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The 21 Best Content Curation Tools

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Designed for use on the iPad, this app helps provide great content, which can be a source of inspiration, ideas, and research.” — Express Writers. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.

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Five Strategies for Improving Customer Experience

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It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? The first step is to conduct market research so you know how your direct competitors are setting their prices.

16 Enigmatic Business Blogging and Other Marketing Stats

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First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. These research findings address high-level topics like the value of marketing and the future of brand differentiation.

35 Stupendous Social Networking Facts and Stats

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40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. (

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

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Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

The Eight Best Online Tools for Sales Professionals

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According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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How To Turn Video Marketing Into a Successful SEO Strategy

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For the tennis video, we had previously performed our research on popular search queries. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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5 Essential Elements to Include in Every Sales Pitch

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According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling.

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21 Vital Mobile Marketing Facts and Statistics for 2014

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Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Gone are the days when a mobile-enabled web presence was an afterthought.

17 Excellent Email and Mobile Marketing Stats and Facts

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Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.

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Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message.

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What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In

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After articles I tend to research those included since I value their input. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not?

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt.

45 Phenomenal Email and Mobile Marketing Stats

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Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops.

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The 23 Best Content Ideation Tools

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At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research.

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The 24 Best Visual Content Creation Tools

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Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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14 Fortuitous SEO and SEM Stats and Facts

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Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Search remains the cornerstone of digital and content marketing efforts.

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The 14 Best Content Planning and Research Tools

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Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

10 Top Marketing Thought Leaders in Social Media

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You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

How B2B Marketers Will Spend Their Budgets in 2014

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Marketing Research Marketing Strategy Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc.

31 Sensational Social Media Marketing and PR Stats and Facts

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According to research by Investis, “Facebook was marked down because it did not engage with its corporate audience using the other social media platforms reviewed.

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