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The 17 Best Keyword Research Tools for SEO and SEM

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That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

The 17 Best Social Media Management Tools

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Now, on to the results of my research. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Monitoring and managing even a moderately active business social media presence can be time-consuming.

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The 15 Best Special-Purpose SEO Tools

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Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A tool to help research backlinks, find link-building opportunities and discover potentially damaging links.

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The 29 Best Social Media Monitoring Tools

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Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

What are the Best Social Networks for B2B Marketing? (Research)

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According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials.

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The 26 Best All-in-One SEO Tool Suites

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One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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20 Tremendous Digital Marketing Stats and Facts

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But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

Five Strategies for Improving Customer Experience

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It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? The first step is to conduct market research so you know how your direct competitors are setting their prices.

22 Tantalizing Content Marketing Stats and Facts

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Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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47 Superb Social Media Marketing Stats and Facts

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Pew Research ). Pew Research Center ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

49 Noteworthy Social Networking Stats and Facts

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Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?),

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.

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The Eight Best Social CRM Tools

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4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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At the other end of the scale are legal (9%) and market research (8%). ( 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

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34 Compelling Content Marketing Stats and Facts

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Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%).

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The 24 Best Visual Content Creation Tools

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Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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16 Enigmatic Business Blogging and Other Marketing Stats

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First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. These research findings address high-level topics like the value of marketing and the future of brand differentiation.

Your Employees May Be Your Best Untapped Brand Advocates

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Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene.

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Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message.

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35 Stupendous Social Networking Facts and Stats

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40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. (

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5 Essential Elements to Include in Every Sales Pitch

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According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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They might need to do more research and compare prices from various vendors before they make a purchase. If your customer acquisition strategy isn’t working, it may be time to research lead nurturing processes. Guest post by Anthony Bergs.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

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Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

The 14 Best Content Planning and Research Tools

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Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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As you conduct research for your blog posts and expand your social media networks, you’ll likely find there are certain individuals whose content you read, comment on, link to, and/or quote on a regular basis.

How To Turn Video Marketing Into a Successful SEO Strategy

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For the tennis video, we had previously performed our research on popular search queries. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt.

17 Excellent Email and Mobile Marketing Stats and Facts

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Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.

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14 Fortuitous SEO and SEM Stats and Facts

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Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Search remains the cornerstone of digital and content marketing efforts.

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45 Phenomenal Email and Mobile Marketing Stats

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Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops.

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The 23 Best Content Ideation Tools

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At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research.

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.