The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Now, on to the results of my research. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Monitoring and managing even a moderately active business social media presence can be time-consuming.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A tool to help research backlinks, find link-building opportunities and discover potentially damaging links.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. There’s no question that B2B marketers have embraced social media.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Digital marketing budgets continue to rise, often at the expense of offline advertising spend.
Five Strategies for Improving Customer Experience
FEBRUARY 9, 2017
It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? The first step is to conduct market research so you know how your direct competitors are setting their prices.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Pew Research ). Pew Research Center ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?),
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Second, do some online research. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.
The Eight Best Social CRM Tools
APRIL 6, 2017
4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
At the other end of the scale are legal (9%) and market research (8%). ( 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%).
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. These research findings address high-level topics like the value of marketing and the future of brand differentiation.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Guest post by Liz Greene.
Five Content Marketing Tips for B2B Success
SEPTEMBER 27, 2016
Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. (
5 Essential Elements to Include in Every Sales Pitch
JULY 5, 2016
According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. Guest post by Ken Sterling.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
They might need to do more research and compare prices from various vendors before they make a purchase. If your customer acquisition strategy isn’t working, it may be time to research lead nurturing processes. Guest post by Anthony Bergs.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.
12 Lessons I’ve Learned from Writing 1,000 Blog Posts
OCTOBER 18, 2016
As you conduct research for your blog posts and expand your social media networks, you’ll likely find there are certain individuals whose content you read, comment on, link to, and/or quote on a regular basis.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
For the tennis video, we had previously performed our research on popular search queries. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Let’s say your blog will target readers that are just starting out on their blogging journey, you would produce the following content: Niche Research – The Ultimate Guide. For example in “Niche Research – The Ultimate Guide”. Guest post by Tom Hunt.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Search remains the cornerstone of digital and content marketing efforts.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Five more key takeaways from this research: Image credit: emailmonday. And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops.
The 23 Best Content Ideation Tools
MAY 31, 2016
At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Valuable not only for content marketing but also crisis management, influencer outreach, advertising allocations, and market research.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.