Phoenix Rising

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There's Opportunity in that Crisis

Phoenix Rising

  Read their stories, research how they found that opportunity. Whether it’s a big economic crash, a flattening top line, a problem product margin, a changing distribution model or the loss of a key employee - we face business change on a regular basis. As we chatted about yesterday, each and every event offers a choice - do we see a crisis, or do we choose to see opportunity?    Have you ever 'listened' to your thoughts?

How to Find Opportunity in Crisis

Phoenix Rising

  Read their stories, research how they found their opportunity to rise. Whether it’s a big economic crash, a flattening top line, a problem product margin, a changing distribution model or the loss of a key employee - we face business change on a regular basis. Each and every event offers a choice - do we see a crisis, or do we choose to see opportunity?    Have you ever 'listened' to your thoughts?

Stop with the 4 Letter Words!

Phoenix Rising

Post them in the research and engineering labs in your company - where your brilliant technologists are slaving away to make them a reality. I brought the soapbox out to talk about both 3 and 4 letter words - those pesky acronyms that seem to permeate technical and complex B2B product marketing.    I just spent some time reviewing materials from a potential new client. It   was a deep dive into the cloud computing world.    Which is fine. 

Transformation is All Around Us

Phoenix Rising

Changing a company is tough: only about 40% of transformation programs succeed, according to McKinsey research. Our research finds that most successful transformations are those that are both offensive and proactive — we call them "progressive" — which have a 47% success rate.   Nor does it have to be prone to failure, as the McKinsey research statistics suggest.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

Research has proven that goals can vary immensely. Utilize The Right Buyer Persona Research Approach. To achieve such understanding, it is important for B2B CMOs to be able to distinguish between authentic goal-directed buyer persona research from that of faux buyer personas.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. While 82% of those who exceeded their revenue goals conducted qualitative research.

Nine Lessons in B2B Thought Leadership [Research]

B2B Marketing Insider

The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. The research showed that posts with high quality images received 200 percent more engagement on LinkedIn.

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

In my blog post announcing last year’s (somewhat dismal) manufacturing research results, I asked manufacturing marketers who were merely “doing” content marketing – with no strategy to guide them – to please stop. Content Marketing Research

New research explodes the status quo of customer service

grow - Practical Marketing Solutions

Tom Webster led an Edison Research team to discover the truth of customer service on the web today. The post New research explodes the status quo of customer service appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

B2B market research – 10 unique features

The B2B Research Blog

Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc.,

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. Is social media turning into a three-horse race?

Research: Effective B2B Content Marketing

Type A Communications

October 6, 2015 What’s success look like for you? That’s a critical question, and one that B2B marketers need to ask more often. It’s a big message that came out. read more. B2B Marketing Content Marketing Content Strategy

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month.

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

If you feel the pain of switching between 1,000 apps per day like I do, read on for new data from HubSpot Research. The biggest finding from our research? Source: HubSpot Research. Source: HubSpot Research. Source: HubSpot Research. Source: HubSpot Research.

What can Donald Trump teach us about market research?

Biznology

So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works.

[New Research] B2C Marketers Need to Give Content Marketing Time

Junta 42

If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. research Click To Tweet. Content Marketing Research

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What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider.

Research: The 3 social media secrets of B2B buyers

grow - Practical Marketing Solutions

The post Research: The 3 social media secrets of B2B buyers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. B2B and social media research b2b and social media john bottom social media research By John Bottom, {grow} Community Member.

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Among all sizes of B2B companies we researched, it is the lowest effectiveness reported (30% of B2B marketers said they are effective).

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

Like so much of the research in social media today, Twitter and Deloitte are jumping to the conclusion that correlation means causation. What does the research actually find? Game quality and media coverage are not directly included in the research.

Using Regression Analysis in market research

The B2B Research Blog

Regression Analysis in market research – an example. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

Every Friday, there’s a new deadline: Research done, Outline done, Rough Draft done, Final Draft done, and Design done. Let’s talk about the first process in my content marketing efforts: research. I hesitate to call this marketing research.

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

I’ve been studying Facebook for five years as a researcher, and after seeing our most recent data on social media behaviors I can tell you this: It’s scarier than you think. facebook research edison research facebook and youth facebook data facebook research tom webster

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

On the positive side, when comparing last year to this year: More technology marketers have a documented content marketing strategy (36% this year vs. 33% last year), which our research consistently shows is a tool that improves effectiveness. Technology marketers are an interesting group.

With Maturity Comes Results for Australian Content Marketers [New Research]

Junta 42

Your strategy can certainly evolve as your efforts mature, but you need to get your plan in writing (our research consistently shows that a verbal strategy isn’t nearly as effective). We are so excited about all of the data coming out of this research as well as our upcoming reports.

A wake up call for market research agencies

The B2B Research Blog

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them). Not once has ‘research’ been mentioned.

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Why don’t more marketers use keyword research?

Biznology

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content ideation. In ScribbleLive Insights, our content ideation and research engine, there is a section called ‘watchlists.’ One solution is extensive research.

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. The post Research shows content engagement is disconnected from brand goals.

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New Research: B2B Content is a Dead End

Digital B2B Marketing

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

In this same light, research by PageFair and Adobe shows that of those not currently using ad blocking, 41% say they would consider using the tool if the quantity of ads increased from what they typically see — 57% for those aged 18-34.

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Junta 42

Our latest content marketing research report provides some insight into how commitment translates into action, with highlights in the chart below. Note: If you follow our research closely and think you are hearing suggestions repeated, you are correct. Content Marketing Research

Research: Technology Marketers Align Around Lead Gen

Junta 42

The post Research: Technology Marketers Align Around Lead Gen appeared first on Content Marketing Institute. Demand Generation Findings from CMI Research Lead Generation