Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

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3 Branded B2B News Services That Get It Right

Paul Gillin

It’s presented in a variety of formats, including research reports, articles and podcasts. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like.

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you.

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

It’s a fair bet that most of the people they’re meeting with do some research in advance. Recruiting – In the same way that customers and prospects research the people they do business with, so do prospective employees. “I don’t have time to build my LinkedIn profile.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” These indicate that researchers were thinking in terms of social networks, which are only a subset of social media.

What Makes a Good B2B Online Video

Paul Gillin

He drove his critics crazy because of his ability to shoot down a well-researched and supported argument with a single anecdote.

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The most recent research by Robert Half Technology found that 31% of U.S. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago.

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This Brand Ambassador Program Goes Against the Grain

Paul Gillin

I’m sure the folks at Social Rebate researched their concept exhaustively. The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them.

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How to Summarize Content for a Business Audience

Paul Gillin

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

Recent research by InformationWeek found that less than 40% of users of internal social networks rated their usefulness as good or excellent.

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The Other Social Network

Paul Gillin

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Have you checked out LinkedIn lately?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Reference content can include research, surveys and guides. B2B Marketing.

Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth.

How B2B and B2C Marketing Are Different

Paul Gillin

Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process. My fourth book, Social Marketing to the Business Customer , came out this week.

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IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. I only update this blog occasionally because most of my writing these days appears on other people’s websites.

McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing. A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

The research breaks the respondent base into two categories: Top Performers and Rest of Population. Overall, there’s a lot of good news for marketing in this research. marketing Research Social Media TechnologyAt the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business.

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

researcher. Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp.

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers.

What You Probably Didn’t Know About Editors

Paul Gillin

They know when more research is needed and also when to stop researching and start writing. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started. And that made me happy.

Unfair Rap on Gates

Paul Gillin

Wired reported on comments Gates made in London last week in which he complained that more funding is directed to male baldness research than to malaria vaccines because the wealthy people who write the checks are more concerned with their own problems than bigger humanitarian issues.

Recommended Reading – 7/9/15

Paul Gillin

Monitor conversations with customers, obsess over quality, research constantly, listen to complaints and always be curious are five useful habits they recommended. Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute.

Sensible Talk About Social Media Measurement

Paul Gillin

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November.

Transforming P&G

Paul Gillin

The company’s almost obsessive approach to research has marketers and engineers routinely visiting customers’ homes to spend hours watch people doing laundry, diapering their babies and brushing their teeth.

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How to Calculate Social Marketing ROI

Paul Gillin

Market share research; awareness research; media citations; analyst research. Market share research; lift studies; media/social media citations; speaking invitations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors.

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

Other research studies over more general populations have indicated that small businesses still lag far behind large enterprises in their adoption of social media tools.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

New data from research firm ComScore Inc. This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks.

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Attack of the Customers Press Release

Paul Gillin

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support.

How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. In many cases, new insights are the principal value a research study offers. Important Data – Statistics that support key points or that validate the quality of the research.

Five Facebook Tips for Small Businesses

Paul Gillin

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc.