Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

Report 284

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals. percent) usually work with between five and 10 influencers per campaign.

Report 170

How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. How one small step improves your reporting.

Report 224

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

November Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. To live out our value of working in public, we decided to start publishing monthly deliverability reports to give you insight into how ConvertKit’s deliverability is performing. Inside ConvertKit Reports

Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

Report 214

Report: 45% of Marketers Now Say More than Half of Campaigns are Content-Driven

KoMarketing Associates

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future.

Report 156

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. About 30 percent of respondents report at least proactive efforts.

Report 233

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Why SEO Reporting Is Important.

Reinventing Reporting for Marketing Performance

Heinz Marketing

Throughout the history of Heinz Marketing blog posts, reporting has been mentioned a number of times but it’s a very important topic and we are going to write about it again! I still hear people talking about reporting, sometimes it might be they aren’t sure what to report on or even how to do it, so I thought I would jot down a few helpful tips and additional notes to think about. 1 What should you include in your reporting? 2 Reporting is a work in progress.

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Overall, statistics showed that sales and marketing are starting to work more closely together, which is benefiting sales and decision-makers alike. Overall, the number of salespeople who work “very closely” or “closely” with marketing has grown 35 percent since 2016.

Report 241

Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. The usual assumption is that lead generation is first and foremost a marketing responsibility,” wrote the authors of the report.

Report 215

Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

If subscriber growth is slow or non-existent, then you have work to do. If you’re seeing a positive trend in growth month over month, you still have work to do, but at least you know the effort is paying off. Enter the Blog Conversions Report.

Report 109

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

Report 280

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

ConvertKit’s December 2019 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. Inside ConvertKit Reports

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.

Report: CMOs Share Marketing Goals with C-suite Executives, But Prioritize Differently

KoMarketing Associates

The Economist recently published a global report titled, “Wanted: CMOs with 20/20 Vision,” and data showed that CMOs and C-suite executives have many of the same strategic priorities, such as brand reputation/positioning, customer experience and engagement, and brand awareness.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Reporters want something new, not a has-been topic. Once you land on a journalist who covers your industry, take the time to read the reporter's past articles and learn about the types of stories he or she covers.

PR 275

Privacy Report 2020

Goolara

Accepting this and working with it is the best tactic for any email marketer. All fifty states have laws concerning the reporting of data breaches, and 35 states have laws regarding the disposal of data.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

Search 305

The 10 Best Reporting and Business Intelligence Tools for Marketers

Hubspot

Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate -- they should also make the marketer’s job easier, and more productive. Best Data Reporting Tools. Marketing Reporting

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together.

Report: 41% of B2B Marketers Expect a Budget Increase in the Coming Year

KoMarketing Associates

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives.

Budget 181

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. Boost employee satisfaction by working with right-fit clients.

Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

DemandGen recently published its “2019 State of Video and Interactive Content” report, and statistics showed that the majority of buyers (86%) prefer interactive content they can access on demand, as opposed to static content formats.

B2B Link Building Strategies That Really Work

KoMarketing Associates

Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs.

Report 141

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! First off, simply click the Reports tab above and then click +Report.

Why Account-Based Reporting Is Essential To Successful B2B Marketing

bizible

And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.

Report 159

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

Agency 197

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

KoMarketing Associates

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report.

Report 181

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

Report: Influencer Marketing Continues to Grow as a Popular Tactic

KoMarketing Associates

The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

How to Create Facebook Reports with Sprout Social

Sprout Social

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming.

Report 100

How B2B Marketers Can Leverage Google’s Search Performance Reports

KoMarketing Associates

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.

Search 201

Report: Marketers Use 8+ Channels to Build Customer Relationships

KoMarketing Associates

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.

Social Media Strategy? Think Like a Reporter

Webbiquity

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. It’s a challenging exercise, but one that can made easier by thinking differently—such as like a reporter.