Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Report: 34% of Marketers Typically Work with 5-10 Influencers Per Influencer Marketing Campaign

KoMarketing Associates

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals. percent) usually work with between five and 10 influencers per campaign.

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10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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How to Report on the Value Marketing Generates

Measure Up Marketing

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. How one small step improves your reporting.

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How B2B Marketing is Changing in 2018

and tools to accurately assess and report on. For those in newer, less mature markets, AdWords doesn’t work well because the specific. Which tactics work well (and which don’t)? • marketing; almost no one says these don’t work. best company you can work with.’

Report: Marketers Struggle to Improve their Access to Useful Data

KoMarketing Associates

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. About 30 percent of respondents report at least proactive efforts.

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Why walking meetings can be wonderful at work

Biznology

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. A Harvard Health Publications report detailed how walking for 2 ½ hours a week can cut your risk of heart disease by 30%.

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Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting

bizible

Reporting is a critical step in the marketing process. To report on marketing’s impact on the state of the business, there are a few foundational reports that all marketers can use. The Foundational Reporting Problem. Foundational Reports.

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Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

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Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. The usual assumption is that lead generation is first and foremost a marketing responsibility,” wrote the authors of the report.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Reinventing Reporting for Marketing Performance

Heinz Marketing

Throughout the history of Heinz Marketing blog posts, reporting has been mentioned a number of times but it’s a very important topic and we are going to write about it again! I still hear people talking about reporting, sometimes it might be they aren’t sure what to report on or even how to do it, so I thought I would jot down a few helpful tips and additional notes to think about. 1 What should you include in your reporting? 2 Reporting is a work in progress.

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Overall, statistics showed that sales and marketing are starting to work more closely together, which is benefiting sales and decision-makers alike. Overall, the number of salespeople who work “very closely” or “closely” with marketing has grown 35 percent since 2016.

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Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

If subscriber growth is slow or non-existent, then you have work to do. If you’re seeing a positive trend in growth month over month, you still have work to do, but at least you know the effort is paying off. Enter the Blog Conversions Report.

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Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies.

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The Sales Enablement Handbook

reports which are presented to different. enablement strategy should work on the premise. training, which can allow sales ops to collect data, structure strategies and report. That includes the hiring of sales force to work within the sales. metric can also work.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together.

Privacy Report 2020

Goolara

Accepting this and working with it is the best tactic for any email marketer. All fifty states have laws concerning the reporting of data breaches, and 35 states have laws regarding the disposal of data.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.

Report: B2B Marketers May Want to Focus on Developing More Innovative Content

KoMarketing Associates

NetLine recently published the “2019 State of B2B Content Consumption and Demand Report” and discovered that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume required content.

B2B Link Building Strategies That Really Work

KoMarketing Associates

Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Reporters want something new, not a has-been topic. Once you land on a journalist who covers your industry, take the time to read the reporter's past articles and learn about the types of stories he or she covers.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

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6 Marketing Reports Used To Develop Competitive Advantage

bizible

Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. And they do so one marketing report at a time. In this post I’ll share some of the marketing reports our customers use to build competitive advantage for their orgs.

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Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

KoMarketing Associates

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

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Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! First off, simply click the Reports tab above and then click +Report.

Report: Influencer Marketing Continues to Grow as a Popular Tactic

KoMarketing Associates

The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report.

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

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Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. white paper from Televerde recently shed light on how marketers and sales teams are working together to achieve similar objectives.

Why Account-Based Reporting Is Essential To Successful B2B Marketing

bizible

And a different marketing approach requires a new way to do reporting. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. The Difference Between ABM and Account-Based Reporting.

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How B2B Marketers Can Leverage Google’s Search Performance Reports

KoMarketing Associates

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.

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Make the leap from siloed reporting to marketing data ownership

Beckon

And while we know the transformation from siloed reports to cross-channel insights will require new tools, new processes, new skills and clear leadership, two areas core to great, data-driven marketing are often overlooked: the fundamentals of data ownership and data integrity.

Report: Marketers Use 8+ Channels to Build Customer Relationships

KoMarketing Associates

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.

Report: 40% of Marketers Using AI are Seeing Heightened Sales and Marketing Performance

KoMarketing Associates

That being said, just 16 percent of marketers said they are actively working on AI-related projects.

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The Truth About Marketing Revenue Reporting

bizible

But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value.

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