Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI.

Paid Search Agency 62

Paid Search Agency Companies Viral Marketing Generation 62

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Streamline this process with Instagram competitor reports. We’ve also added popular hashtags for viral and funny Reels—all relevant to brands and marketers. What hashtags are they using?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Marketing Insider Group

JANUARY 9, 2023

Sharing content that’s appealing to your target audience is more likely to be shared or go viral. In fact, research shows that 42% of companies only reported a noticeable increase after 3 months. High-quality content is not only more engaging for readers, but it’s also far more likely to get organic backlinks. Focus On Your Audience.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Media Business Viral Marketing 110

SocialPilot

MARCH 5, 2024

So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. The exports feature lets you download or share the social analytics report directly from the tool with multiple email ids. Do you dread the task of sharing social performance reports with clients periodically?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

JULY 3, 2023

The Trending Now section uncovers the most viral posts from the previous 24 hours. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Within 24 hours, the posts racked up 2.9

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Tony Zambito

DECEMBER 12, 2020

There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic. Numerous reports and figures indicate the severe impact on mental health the pandemic is having. The recent CDC report indicates this statistic has nearly doubled. To believe that this is all good is to believe in a fallacy.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Contently

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. When and how was it conducted?

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

The Lead Agency

APRIL 14, 2024

As seen on the left in the image above, Google Analytics alone provides access to 22 different reports. Trend 8: Virality Kicks Up Through Automation We all want to go viral. Every clever campaign fills us with hope that this could be the moment to make virality happen. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Webbiquity

AUGUST 18, 2020

It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor. It’s developed with HTML5 for a seamless mobile experience, and offers enterprise-grade security. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Ogilvy reveals key influencer marketing trends for 2024 The report cites how live streaming across social platforms will continue to be a critical medium. Let’s look at Generation X for example. Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Once it’s approved, you’ll be able to see how it’s doing, and you’ll get an email report on its promotion at the end. Examples include: Viral marketing campaigns.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. It can take time to acquire and retain customers.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Funds are calculated within 30 days of the prior monthly reporting period.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Contently

JANUARY 22, 2021

According to 5Ws 2020 Consumer Culture Report, 83 percent of millennials say that it’s important for the companies they buy from to align with their beliefs and values, and 76 percent of 18-34 year-olds like when the CEOs of companies they buy from speak out on issues they care for. This is something that GE Reports does extremely well.

Storytelling 211

Storytelling Trends Ethics Content 211

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

DAGMAR Marketing

JANUARY 14, 2022

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. This is largely due to its viral capabilities and the visibility it offers. billion reviews received today.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. Funds are calculated within 30 days of the prior monthly reporting period. Building rapport with creators and the social-savvy public.

Work Management 107

Work Management Paid Search Agency Viral Marketing Lock-In 107

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

OCTOBER 16, 2023

Listen to what your target generation cares about The 2023 State of Social Media report shows 91% of leaders say social data will have a positive impact on organizations’ ability to get a better understanding of customers. Today, Dyson is still known for their viral hair dryer and straightener product lines.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 If you kept up with viral moments of 2020, you probably already know about Nathan Apodaca AKA doggface208. Not every advocacy video will be viral or come straight from your fans.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131