Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. and average view time by 62.6%.” and average view time by 62.6%.”

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

KoMarketing Associates

MAY 17, 2023

Additionally, they have a more robust view of their customers and prospects. As a result, most Star Performers (47%) claimed that they have a “near complete” ability to develop a complete 360-degree view of their customers. This was compared to just 29% of Core Players and 13% of Under Performers who said the same.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

AUGUST 31, 2022

If you haven’t read our post on Google Analytics 4 Reporting , I recommend starting there to learn more about the dashboard and reporting features. . You could create up to 20 goals per GA view. View the full list of automatically collected events.) . The simplest way is to look for the event in Realtime reports. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Marketing Insider Group

FEBRUARY 5, 2024

This shift means we’re now looking at user interactions as events, like: Page views Button clicks User engagement It’s like focusing on the story behind each visitor’s journey, not just the chapters they visit. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Marketing Insider Group

NOVEMBER 24, 2020

How to Find the Report. Once there, set the time period to view. The Google Analytics traffic report shows you the pages with the most views. The navigation summary provides an overview of page views over time. How to Find the Report. How to Find the Report. How to Find the Report.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Martech

APRIL 17, 2024

Great, but that doesn’t match how reporting works. You know, if I have a quarterly report, I’m not looking at the last 90 days. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. Q: Anything users like about GA4?

Marketing Analytics Tools 105

Marketing Analytics Tools Analytics Google Pricing 105

Martech

APRIL 16, 2024

percent increase year-over-year, according to the latest IAB report on U.S. Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Longer view. Image: IAB/PwC Internet Ad Revenue Report, FY 2023. ad revenue, conducted by PwC. Video advertising saw 10.6%

Advertisements 103

Advertisements Advertising Paid Search Agency Privacy 103

Martech

MARCH 8, 2024

SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” The report is based on data from more than 2,000 employees from 102 U.K.-based One area of marketing where women seem to be doing well is SEO.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Ad Agencies CMO 113

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 109

SMS Bundling Terms and Conditions Opt-out 109

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

SmartBug Media

OCTOBER 20, 2023

This includes the emails they open or click, content they download, pages they view, and so on. Attributed revenue takes a more narrow view, which is why this number could appear to be significantly lower than influenced revenue. Doing so will help you customize your attribution reports to fit the needs of your business and your team.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Martech

SEPTEMBER 22, 2023

Dig deeper: 8 tips on how to handle negative Facebook comments One-fifth of respondents reported liking an advertiser less after seeing ads on social media with hate speech, and there was a 35% drop in the number of people willing to click on those ads. The more liked a brand was, the bigger the change in favorability. Why we care.

Social Media 101

Social Media Studies Media Brand Identity 101

Salesforce Marketing Cloud

APRIL 3, 2024

Advisors receive an alert with mid-semester progress reports on their advisees. Most recently, she added a Course Connection object to grant students their request for a one-click view of their course schedule. Before this view, students created workarounds to see their schedule. Get a unified view

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

SEPTEMBER 6, 2023

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The growing reach, hours spent viewing, and additional targeting capabilities of CTV make it all but certain that ad spending will continue growing. households now stream, up from 69% in 2022.

Paid Search Agency 100

Paid Search Agency Marketing Report Spending Video Marketing 100

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. Why we care.

Marketing AI 85

Marketing AI Generation Guidelines Ideal Customer Profiles 85

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools.

Enterprise Management 101

Enterprise Management Hubspot Click Rate Marketing Management 101

Martech

MAY 19, 2023

Payments Revenue Reporting Dashboard available in Starter. Forms reporting moved to the Forms Analyze tab. Saved views for website pages and blog posts. The release enables you to report on who scheduled a meeting and who was assigned the meeting. Include multiple payment links in forms.

Terms and Conditions 91

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 91

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Litmus Builder makes it easy to view your code in Dark Mode with the Dark Mode view , so you can preview your email in Dark Mode as you build. The post 4 Metrics You Should Add to Your Email Reporting appeared first on Litmus.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

FEBRUARY 29, 2024

It’s not unusual to see various members of the client team maintaining and managing information about pieces of the technology stack but without an overall view of the stack and its underlying data architecture. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 102

Enterprise Management Consulting Work Management Marketing Management 102

Martech

MAY 3, 2023

It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If This refers to the reports section. The solution to this is adding the Page Path dimension to your report. No Views to see When you go to the Admin page in GA4 you’ll quickly notice something is missing.

Paid Search Agency 100

Paid Search Agency Marketing Analytics Tools Tips Domain 100

Martech

MARCH 6, 2024

54% view AI as crucial for seamless integration of online and offline data. At NRF, the IAB released a report underscoring the value of in-store media,” said Artem Lavrinovich, Chief Data and Product Offer at Cooler Screens, in a release. “At 29% find AI helpful but not essential, as other tools can also manage data integration.

Marketing AI 114

Marketing AI Media Paid Search Agency Privacy 114

Sprout Social

JANUARY 27, 2021

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. No surprises here.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Launch Marketing

JUNE 21, 2023

Keeping your data is important for historical and reporting purposes. Export Individual Reports. Share a Report. Google sets a limit of 400 scheduled emailed reports per user view. To share a report follow these steps: Select “Share,” located across from the report title. Use Google Tools.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

Martech

FEBRUARY 5, 2024

The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. CMA report. The CMA is working with Google to resolve these issues and will report on each engine’s progress in its next quarterly update, which is due at the end of April. As the U.K.

Amazon 98

Amazon Lock-In Privacy Marketing Proposals 98

Convince & Convert

APRIL 12, 2024

Utilize social analytics reporting tools to gather data. 94% of leaders agree that social media data and insights have a positive impact on building brand reputation and brand loyalty, according to Sprout Social’s The 2023 State of Social Media Report. You want to visually tell a story the C-Suite, your target audience, can understand.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. As a result, marketing built around inclusivity and a brand’s ESG accomplishments can be a differentiator this year, according to the report. Get MarTech! In your inbox.

Gartner 113

Gartner Marketing Report Planning Paid Search Agency 113

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). Independence Village Senior Living: Retirees have more fun Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. million views, 230,000 likes and 787 comments. The Lion ??

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Sprout Social

MARCH 5, 2024

The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams. The big misconception about social is that it’s easy.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Review volume: See the total number of reviews you received during the reporting time period.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 113

Analytics Enterprise Management Work Management Business 113

chiefmartech

NOVEMBER 7, 2023

On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. Sign up now to get that all-access link, which you can view live or on-demand for the rest of December. A no-BS report and webinar by two giant martech nerds appeared first on Chief Marketing Technologist. Make our wish come true.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The top 20 most widely viewed posts. content views. The top three most widely viewed posts from Q3 2021. of all U.S. Image: Facebook.

Facebook 103

Facebook Transparency Communities Marketing Report 103

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. We say no—but only if you do it right.

Automation 115

Automation Tools Work Management Marketing & Strategy 115