Customer Experience Matrix

AUGUST 20, 2012

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. vs. 1.28), suggesting that vendors who add them are more leaders than followers.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Vendor content is attracting more visitors per account. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget pressures are slowing industry growth: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

JANUARY 20, 2011

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. And, alas, it won't work on your iPad.)

Marketing Automation Services 120

Marketing Automation Services Sample Vendors Lead Scoring 120

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Those reporting that they had implemented a CDP fell from 31% to 25%. Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

KoMarketing Associates

MARCH 28, 2023

Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 106

Enterprise Management Consulting Work Management Marketing Management 106

KoMarketing Associates

DECEMBER 28, 2022

Treasure Data recently published its “Better Decisions: A Spotlight on Data Efficiency” report, and statistics indicated that 78% of customers now believe that marketing campaigns should be tailored to their changing priorities as a result of factors, such as cost of living.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

AUGUST 3, 2022

Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past. However, it is worth noting that the majority of respondents (68%) say that they chose vendors in the past because of their demonstrated understanding of organizational needs.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms.

Enterprise Management 87

Enterprise Management Marketing Automation Services Work Management Marketing Management 87

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care.

Campaigns 109

Campaigns Account Based Marketing B2B DemandBase 109

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Depending on your team’s specific skill level, you’ll want to incorporate vendor-provided materials, custom training programs, and practical projects to practice the skills learned.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) cities for live events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison.

Enterprise Management 111

Enterprise Management Marketing Management RFI RFP 111

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. Graphic from Hero Digital B2B Buyer’s Report. The post B2B buyers see persistent problems with tech vendors appeared first on MarTech.

Vendors 122

Vendors B2B Fulfillment eCommerce 122

chiefmartech

MAY 3, 2022

Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech 2022 report. You can filter by a vendor’s HQ country.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

B2B Marketing Directions

MARCH 24, 2024

This initial consideration set is based on the mental impressions of brands the potential buyer has formed through personal experiences with the brand, marketing messages, news reports, and conversations with colleagues and friends. And, 90% of those respondents said they ultimately chose a vendor that was in their initial consideration set.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Is the reporting actionable? How do you track and report on SERP features? Click here to download!

Enterprise Management 106

Enterprise Management Digital Asset Management Work Management Marketing Management 106

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 127

Marketing AI Work Management Marketing Management Examples 127

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Identify and contact appropriate vendors If you’re considering a COP adoption, you’re bound to have challenges you’re trying to overcome. Can we pick up the phone to report problems?

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. How do you prefer being pitched? What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. How vendors differentiate on capabilities.

Marketing Automation Services 123

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 123

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Martech

MARCH 27, 2024

The administrator should be trained by the software vendor and receive whatever support they need from your management team. But without that data, any automation you hope to accomplish by using all the AI tools your software vendors are rolling out will be muted. Act on that. Get MarTech! In your inbox.

Marketing AI 123

Marketing AI Marketing Management Lock-In CRM 123