Martech

SEPTEMBER 3, 2021

In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Why we care.

Allocation 99

Allocation Gartner Budget Programs Paid Search Agency 99

Martech

SEPTEMBER 7, 2021

Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 104

Digital Asset Management Enterprise Management Allocation Marketing Management 104

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. 95% of survey respondents said webinars play a key part in their marketing efforts, and 38% consider webinars critical to their digital communications. Demand Gen Report ). 94% of respondents also report viewing webinar content monthly.

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

Salesforce Marketing Cloud

SEPTEMBER 23, 2022

times more likely to report their company has experienced extreme revenue growth, according to Salesforce research. Regular employee surveys and skip-level manager meetings are also great places for feedback. Sporadic training and workshops won’t cut it. Employees at companies that provide great technology are 5.6

Burn Rate 98

Burn Rate Work Management Customer Satisfaction Digital Transformation 98

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. saying it will be customers’ top priority. " – The CMO Survey. Consider running an internal innovation workshop. Did we get it right? What did we miss? Churn Rate.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

ClearVoice

MARCH 6, 2023

In 2021, about 1% of gig economy workers in the US reported being “very dissatisfied” with independent work. The gig economy and the future of work In 2022, McKinsey’s American Opportunity Survey (AOS) found that 36% of employed Americans were independent workers. What are the downsides of the gig economy? billion freelancers.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Martech

JANUARY 30, 2024

Marketing reports in our business insights tool. All SEO reporting (built on GA and GA4). Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. They also had 100% growth in people mentioning they heard us from YouTube in their onboarding survey quarter over quarter.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. This year highlights within the report include: The pandemic’s effect on creativity. And only 8% reported a decline in team creativity. Creativity is key.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. A few years back I was at a workshop at a conference for legal technology.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It often involves surveys and interviews to find out how many people know your brand and what they think about it.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

chiefmartech

MARCH 22, 2022

The team at MarketingProfs just released their 2022 State of B2B Marketing Training Report , which contains a wealth of data on types of training, motivations, norms for organizational support, etc. As MarketingProfs eloquently noted in their report, “Yikes.” ” Now, you could say the obvious answer is training. .”

Buy 112

Buy Ad Building Training Marketing Automation Services 112

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Hubspot

APRIL 11, 2023

Lack of Compensation For starters, many salespeople report a lack of compensation as one of the top reasons they leave their employers. If your sales organization alone is struggling, focused employee surveys can root out challenges. Survey your sales representatives about your current quotas. We’ll explore this topic below.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Mereo

APRIL 28, 2022

A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Salesforce Marketing Cloud

MARCH 28, 2022

Bureau of Labor Statistics continually reports record-breaking numbers of employees quitting their jobs. Teams at Salesforce can sign up for workshops on inclusivity, empathy, and creating team agreements that ensure everyone is on the same page about how they behave and collaborate in our new digital-first world of work.

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. He willingly participated in Schneider’s “State of the Mid-Market Supply Chain” survey, which was designed to have the supply chain VPs admit to themselves where gaps may lie.

Top of Funnel 252

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 252

BenchmarkONE

AUGUST 18, 2020

In a VersionOne State of Agile Survey , 69 percent of respondents reported that an agile approach has helped them manage changing priorities better, 64 percent said it’s boosted team morale, and 61 percent said it’s increased team productivity.

Class 115

Class Conference Course Customer Surveys 115

SpotMe Blog

AUGUST 16, 2023

If you fail to run a successful investigator meeting, you pose the risk of not training site teams and project managers effectively, which can in turn lead to protocol misunderstandings and big issues with patient safety and the integrity of reportable data. For many attendees, the real allure lies in networking opportunities.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Salesforce Marketing Cloud

JULY 18, 2023

A SAS survey of decision makers from major U.S. The World Economic Forum’s Future of Jobs Report says nearly 75% of surveyed companies expect to adopt AI, with 50% of organizations believing it will result in job growth, and 25% thinking it will create job losses. Get the report In the U.S.,

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. ABA Survey Reports. surveys from banks around key topics, such as: lending, consumer banking, operations and risk management, and compensation.

Work Management 102

Work Management Marketing Management Research Organization 102

Strategic-IC

JULY 14, 2021

With ABM adoption rates at a record high ( 61% of companies surveyed in 2020 now have either a full/pilot ABM program), it’s a good time to look at what you should be measuring to know if your ABM strategy is on track. Carry out targeted surveys, interviews, advocacy programs, NPS questionnaires, etc. grueling miles (42.19

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

Salesforce Marketing Cloud

JULY 6, 2021

Today’s workforce expects to have the ability to connect across functions, reporting lines and interests,” Labin said. A Gallup survey showed a paltry 35% of employees report being engaged on the job. The concept of mentoring has existed in the U.S. Better mentoring is a powerful way to meet DEI goals.

Marketing AI 98

Marketing AI Work Management Paid Search Agency Marketing Management 98

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. For example, a workshop that accepts only a dozen or so people will have vastly different outcomes to a 2,000-attendee conference. In-event surveys. Post-event NPS survey.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

B2B Marketing Directions

MAY 13, 2018

In an earlier post , I discussed some of the major survey findings reported in The 2018 B2B Buying Disconnect by TrustRadius. This report is based on two surveys. Surveyed buyers ranked all types of vendor-provided information (except product demos) as least influential and trustworthy.

Peer-to-peer 55

Peer-to-peer B2B Vendors Transparency 55

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. To subscribe to said platform to drive those secondary metrics might be a mistake. Answer: Very unlikely. . The problem?

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Salesforce Marketing Cloud

AUGUST 1, 2022

Surveys show that employees want, and employers will oblige, flexible work arrangements where employees work in the office only part of the time. You can’t teach things like perspective-taking, empathy and self awareness in a one-day workshop. These are not easy things.”. Flexible work requires a new set of management skills.

Work Management 98

Work Management Demand Peer-to-peer Lead Ranking 98

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Internally, consider an anonymous survey for employees. Now continue to prove the impact of your efforts by reporting on returns. Improve brand health? Build trust? Data doesn’t lie.

Webinar Metrics 85

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 85

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan. 30-31, 2019. Location: San Jose, California. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Of that group, 73% report positive results to their ROI, according to a survey conducted by ReelSEO. Don’t be in that 7% of laggers.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Additionally, sales and service delivery teams can capture customer feedback through observation, field reports, complaint logs, etc.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

DemandBase

FEBRUARY 10, 2020

At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. This report provides actionable data and research about technology’s role in modern marketing. We found similar results when we did a quick survey of the room at each event.

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Rev

APRIL 30, 2018

According to Entrepreneur.com , “ more than a third of small-business employees reported that flexible schedules would increase happiness and minimize burnout. So if you want to be sure that your team is as happy as possible, you’ll want to follow these strategies. Allow flexible work.

Tips 74

Tips Transparency Startups Small Business Marketing 74

Ontraport

MAY 10, 2022

In one study , participants reported they’re twice as likely to value those factors over a hefty salary when choosing a job. At Ontraport, we provide $1,500 in tuition reimbursement per year that employees can use for classes, books, workshops and more, whether related to their job or not.

Customer Satisfaction 56

Customer Satisfaction Paid Search Agency Thought Leadership Class 56

Velocity Partners

DECEMBER 3, 2018

Going to your data source to find your baselines, set your target and build your reporting framework is the last step. A good way to do this quickly and efficiently is with a pre-workshop survey. The data from the upfront survey ensures there’s no falling into the slipstream of the room’s HIPPO. Not the first.

Account Based Marketing 69

Account Based Marketing Advertising Agencies Lead Scoring Lead Ranking 69

TaylorMadeIn KEW

JUNE 19, 2016

B2B Marketing in association with Circle Research have just released their High Performance B2B Marketing benchmarking report. The report found that 94 % of B2B marketers surveyed felt there are four key elements vital to marketing success – brand, strategy, customers and measurement. The evidence is in and its undeniable.

B2B Marketing 48

B2B Marketing Planning B2B Marketing & Strategy 48