NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Content4Demand

AUGUST 6, 2019

According to the Demand Gen Report 2019 Content Preferences Survey Report , 95% of content consumers prefer credible content from industry influencers. Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. People are looking for trustworthy content sources. Podcast series.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Avitage

MARCH 28, 2013

” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” Report Highlights and Observations The report is a definite reading recommendation.

Allocation 120

Allocation Webcast Content Case Study 120

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Avitage

MARCH 28, 2013

” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” Report Highlights and Observations The report is a definite reading recommendation.

Allocation 120

Allocation Webcast Curation Content 120

Content4Demand

AUGUST 6, 2019

According to the Demand Gen Report 2019 Content Preferences Survey Report , 95% of content consumers prefer credible content from industry influencers. Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. People are looking for trustworthy content sources. Podcast series.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. ABA Survey Reports. surveys from banks around key topics, such as: lending, consumer banking, operations and risk management, and compensation.

Work Management 102

Work Management Marketing Management Research Organization 102

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: The B2B Millennial Buyer Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Content4Demand

NOVEMBER 8, 2019

OK, Boomer The B2B Millennial Buyer Survey Report. The B2B Millennial Buyer Survey Report from Demand Gen Report spotlights key findings about this important group and includes tips and best practices to put these insights into action with marketing and sales efforts.

Webcast 42

Webcast Content Planning Buzz 42

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. with decreases in TV, newspaper and magazines.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Content4Demand

AUGUST 29, 2019

The vast majority of marketers use white papers (85%) and webcasts (60%) for syndication, but we recommend breaking that pattern when it makes sense. Publishing a robust static or interactive piece such as a research report or a big rock asset reassures your audience that they’ll receive plenty of value for their information.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Digital B2B Marketing

MAY 31, 2012

Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate. Only 10% of individuals are willing to provide information beyond basic contact details for a webcast. This is based on an additional question that was not included in the publicly posted survey results.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. in 2011 - the most dramatic change for any social media metric in the survey. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. Thanks to our 2022 Consumption Report, we confirmed this. more likely Reports were 4.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Here goes.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

The ROI Guy

JULY 29, 2015

Value Selling & ROI Tools were in use at 42% of surveyed firms, and more had deployed these tools than sales contract management, territory and account planning, performance and compensation management, eSigning and gamification. A whopping 88% of study participants reported a positive impact on revenue from Sales Tools.

ROI 40

ROI Tools Organization Webcast 40

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

NetLine

JULY 23, 2020

DOWNLOAD The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment . Here are a few key highlights from the report’s findings: Never Forget the Importance of Brand Building. As it’s discussed throughout the report, the benefits of aligning sales and marketing cannot be overstated. Download the Report.

Marketing Report 85

Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

Anything Goes Marketing

MAY 12, 2007

They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. Many just choose the default answers so they can get through the process and download the webinar or webcast that they want.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Buzz Marketing for Technology

JUNE 27, 2008

We report on multiple aspects of the dataset and synthesized graph. We investigate on a planetary-scale the oft-cited report that people are separated by “six degrees of separation&# and find that the average path length among Messenger users is 6.6. Enterprise Collaboration and Virtual Teams Report (March 17, 2008).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

ViewPoint

JUNE 28, 2012

Click to start video at this point — Asked about recent research reporting 84% of buyers use social media to monitor trends and stay connected, but only 18% use it to interact with vendors and make purchase decisions, Rich comments that he is hearing good B2B use cases based on listening. Social Media Mantra: Listen First. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Content4Demand

DECEMBER 12, 2019

FYI on ABM 2019 ABM Benchmark Survey Report. Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace. Check out the exciting work your peers did in 2019, and vote for your favorite before January 22.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. We weren’t surprised by their responses.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

markempa

JULY 13, 2006

Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

FEBRUARY 24, 2006

A new report by RainToday entitled, " The Business Impact of Writing a Book " attempts to answer this question and more. RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

SEPTEMBER 12, 2007

Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. Im of course talking about budget time.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Webinars/webcasts: 25% increase. Videos: 36% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Chris Koch

JANUARY 15, 2010

We tear our hair out trying to devise metrics that we can’t report on because we don’t have the data. There is no visual, visceral confirmation of its impact. But a white paper isn’t just content; it is data. It can be tracked and measured. Automation creates metrics. The funnel becomes electric. Marketing has to do things differently.”.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

WebMarketCentral

JULY 14, 2008

In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. Larger enterprises and government agencies may already have an enterprise survey management application such as Vovici or Kinetic Survey in place.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity." After February 18th, 2007, it'll cost you a few bucks, but it's worth it.)

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

JULY 16, 2007

hours) or vendor-produced content (websites, webcasts, white papers, etc. - Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. hours) than they do with editorial content (2.9

Social Media 20

Social Media Peer-to-peer Media Wiki 20