KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Flash forward to 2020: 41 percent of sales respondents stopped using events for prospecting and 19 percent started using video calls for the first time. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Marketing Insider Group

AUGUST 17, 2020

Branded Video Showcase: Apart from the sponsor listing page, create a section for video showcases for each sponsor or exhibitor. Request a short video showcase of their offerings and solutions and place them on the event platform. The videos can also be an external resource with links and previews available on your platform.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

KoMarketing Associates

APRIL 5, 2023

Semrush recently released “The State of Content Marketing” global report for 2023, and statistics suggested that the majority of content marketers who consider themselves to be “very successful” (80%) have a documented content marketing strategy. More specifically, they are utilizing it to produce higher-quality leads.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%). Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

AUGUST 3, 2021

HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Dig deeper: Kraft Heinz and Gatorade tap in-store video screens for March Madness Why we care.

Marketing AI 119

Marketing AI Media Paid Search Agency Privacy 119

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. It records webinar video in HD and lets attendees join with one click and nothing to download.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

JANUARY 31, 2023

To learn about the purpose of a digital marketing agency, enjoy the short video below. Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication.

Marketing & Strategy 347

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 347

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). Click here to take the survey Why we care.

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Using Video on Social Media.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Promote the video. Record those presentations or panel discussions.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Marketing AI 126

Marketing AI Tools Generation Lead Ranking 126

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

JANUARY 16, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. This video content was synthetically generated.” They cannot be regulated because they’re open source.”

Marketing AI 97

Marketing AI Paid Search Agency Companies Amazon 97

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. TikTok users are 1.3x An important channel. Why we care. Get MarTech! In your inbox.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 113

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 113

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100