Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292

Spending Budget Programs Gartner CMO 292

B2B Marketing Directions

MARCH 24, 2024

This initial consideration set is based on the mental impressions of brands the potential buyer has formed through personal experiences with the brand, marketing messages, news reports, and conversations with colleagues and friends. Google Survey Bain & Co. Here are two recent examples. The Bain & Co./Google

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

KoMarketing Associates

JANUARY 26, 2022

DemandGen recently published its “2022 Database Strategies & Contact Acquisition Survey Report,” and statistics suggested that although 77% of marketers currently have a data acquisition strategy in place, 43% believe that significant improvement is needed. Using Customer Data to Achieve Marketing Goals.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Click here to take the survey Data solutions. over the coming years.

Marketing Management 95

Marketing Management Marketing Budget Budget Programs Forrester 95

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. As reported here previously, Millennials are taking over tech buying. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

FEBRUARY 22, 2024

Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. As for the aim to simplify stacks, manageability is a concern that even some leading vendors are acknowledging. The report is based on a survey of 250 marketers in the U.S., based Clevertouch Consulting.

Marketing Automation Services 96

Marketing Automation Services Paid Search Agency Marketing Management Tools 96

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260

Spending Work Management B2B Marketing Management 260

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Gauging the enhancements. In your inbox.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Demographics Customer Surveys 106

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. The vendors respond.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 141

Work Management Enterprise Management Marketing Management Marketing Automation Services 141

Customer Experience Matrix

MARCH 4, 2018

market) is why so many European vendors have relocated to the U.S. This study from Econsultancy suggests the difference is overstated if it exists at all: 9% of European countries reported a highly integrated tech stack, barely under the 10% figure for North American companies. On the other hand, a survey from Aspect found that U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Highlights from the report can be found here. Detailed findings. The rise of third-party marketplaces. Get MarTech! Why we care.

Vendors 86

Vendors Peer-to-peer Buy Paid Search Agency 86

Martech

DECEMBER 12, 2023

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Many vendors offer free demos or trials.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies.

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We see this in the rate at which martech vendors released beta features to users over the past year. Certainly, the pace of change in martech now is unprecedented.

Work Management 98

Work Management Marketing Automation Services Marketing Management Marketing AI 98

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 115

Account Based Marketing Work Management Marketing Management Planning 115

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92