Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Further on, you’ll even be able to prepare some canned responses and trigger such messages automatically.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Optinmonster

APRIL 24, 2024

Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability. According to a 2023 survey of email users , 27% said they marked junk emails as spam.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Curiously, the survey also documented the percentage of leads that companies reported as being “returned for nurturing.”

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Ranking Lead Scoring 178

ClickDimensions

MARCH 21, 2023

When combined with a strong digital strategy, Marketing Automation provides marketers with all the tools they need to not only provide content to customers, but also identify them and react to certain triggers based on how specific strategies and responses have been set up. Page Contents What does Marketing Automation look like in 2023?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022).

Gartner 111

Gartner Digital Transformation Pricing Price 111

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. Certainly, the pace of change in martech now is unprecedented.

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

Martech

MAY 24, 2023

Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands. Take the 2023 MarTech Replacement Survey Of course, if you’re clear on the benefits provided by saying ‘you won’t benefit much’, then people won’t sign up.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

B2B Marketing Directions

JANUARY 23, 2022

But every day, business decision makers are forming impressions of companies, brands and products from ads, content resources, news reports, conversations with business colleagues and friends, and other interactions. Survey respondents were located in the United States (50%), Europe (25%) and Asia (25%).

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Martech

JANUARY 8, 2024

The reason for this is that if your consent program is working as it should, Google Analytics will under-report all website data. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! GA4 is also increasingly asking marketers to rely on its own proprietary AI model for data analysis. In your inbox.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Salesforce Marketing Cloud

JANUARY 4, 2024

Automation: Your series of emails are designed to be sent at predetermined intervals or triggered by user actions. Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource. An automation trigger like a user sign-up sets the next stage of the customer journey.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

B2B Marketing Directions

APRIL 2, 2023

When a trigger occurs, most consumers will quickly create a mental list of companies or products they believe are worth considering. Therefore, when something triggers a perceived need to buy something for their company, many business buyers will find it easy to identify an initial consideration set of potential vendors.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Velocity Partners

JANUARY 24, 2024

The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome. Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Ranking 85

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Hinge Marketing

MAY 4, 2022

A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry. About The New Research Study.

Lead Ranking 158

Lead Ranking Lead Scoring Thought Leadership Work Management 158

chiefmartech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. That was the survey result in 2021.

Work Management 110

Work Management Marketing Management API Paid Search Agency 110

Binary Demand

MARCH 26, 2024

These signals trigger intent-based marketing. Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests. Take the example of LinkedIn; it offers comprehensive reporting on various aspects, from ad engagement to website demographics. Identify what resonates and areas for improvement.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. The vendors respond.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Sword and the Script | B2B

SEPTEMBER 29, 2020

Mr. Schultz pens the Email Insider column and newsletter for Media Post and often reports on surveys and reports. That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. Below are three such articles that support this conclusion. >>>

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. According to a report by PwC , 73% of customers say that CX is an important factor in their purchasing decisions. Customer expectations continue to rise.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Find out how in our latest State of Service report. Get the free report How to calculate Net Promoter Score A company’s NPS is the percentage of promoters minus the percentage of detractors. First, focus on each customer who responds to your NPS survey. To improve your company’s NPS, you’ll want to take a dual approach.

Lead Ranking 59

Lead Ranking Lead Scoring Promotion Word of Mouth 59

Envy

OCTOBER 18, 2022

In order to get there, you need to run surveys; get to know precisely what needs to be improved and identify the triggers for up-sales and cross sales. Reporting - Dashboards are your roadmap. This needs to be a strong relationship, and that takes effort.

Lead Ranking 118

Lead Ranking Lead Scoring Ideal Customer Profiles Cross-Selling 118

Contently

OCTOBER 18, 2022

Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report. For example, see how the project management tool, Asana , conducted a Google Forms survey to ask users what changes they wanted to see in their mobile app on Twitter. The reason?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech Advisor

FEBRUARY 26, 2020

Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. It’s unsurprising, then, that 52 percent of marketers report a moderate to major improvement. But it’s not all bad news. Personalized.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Stevens & Tate

AUGUST 24, 2023

In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. Additionally, you can use interactive elements and surveys to collect more data and refine your messaging to contacts.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Zoominfo

JULY 13, 2023

Custom sales manager reports can provide valuable insights into the team’s progress toward sales goals. By analyzing sales reports and identifying potential obstacles, sales directors can engage in coaching conversations with individual sales reps. Measuring progress. This helps with forecasting and making sure the team is on track.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Marketing Insider Group

MARCH 28, 2023

If you have customer-facing forms, such as an account registration form, avoid introducing new errors by providing clear instructions and using conditional logic to trigger different questions depending on individual responses. Survey your employees and your customers to understand exactly how they’d like to be appreciated.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Porch Group Media

DECEMBER 17, 2019

Data-Based Triggers. 60% of the survey’s respondents reported that a majority of their revenue was driven by data-based triggers. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. Personalized Experiences Across Channels.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Martech Advisor

FEBRUARY 21, 2020

SparkPost’s 2020 Transactional Email Benchmark Report reveals hidden opportunities for email marketers. Transactional emails, defined for the purposes of the survey and report as administrative emails and certain kinds of triggered emails (order confirmations, statements, delivery status updates, etc.),

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. The survey was in the field during July 2022. Here are some of the important findings from the new survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

B2B Marketing Directions

FEBRUARY 20, 2022

Source: McKinsey & Company In McKinsey's model, a consumer decision journey begins when an event or condition triggers a perceived need or desire to potentially buy something. When a trigger occurs, most consumers will quickly create a mental list of companies or brands or products they believe are worth considering.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

GreenRope

DECEMBER 8, 2019

Surveys & Automation. Surveys are an easy way to gain valuable feedback about your business and a deeper understanding of your customers. However, without specific actions based on the survey results, you may miss out on the benefits. When building your survey and automation, ask yourself three main questions: 1.

Customer Surveys 52

Customer Surveys Automation Lead Scoring Lead Ranking 52

ClickZ

DECEMBER 23, 2019

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. For retail marketers, says a new survey report from retail marketing platform Bluecore, that decade will be all about hyper personalization.

Email Marketing 92

Email Marketing Personalization Gartner Paid Search Agency 92

ANNUITAS

SEPTEMBER 24, 2020

A recent survey cited a 65% jump in U.S. consumers reporting ‘moderate’ or ‘high’ likelihood of using telehealth in the future. Trigger: They experience a health issue and recall what they learned about telehealth as an option. And patients are here for it. They enter a proactive ‘buying’ state.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113