Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy.

Marketing AI 173

Marketing AI Trends Google SEO 173

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. According to a Pew Research Report, 28.6 million Baby Boomers reported that they retired in the third quarter of 2020 — 3.2

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Continue to read here. Read the full article. Read the full article.

Trends 85

Trends Planning Work Management Marketing Management 85

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. A survey of U.S. Most notably, 35% had no preference.

Act-On 116

Act-On Trends Paid Search Agency eCommerce 116

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. See the trends.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

illumin

OCTOBER 6, 2023

In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. This is where following trends becomes essential. Hubspot ’s annual social media trends report found that “only 17% of marketers are cross-posting the exact same content.”

Social Media 89

Social Media Trends Media Cross-Selling 89

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. American consumers report high intent to splurge on restaurants and groceries, according to data.ai. Omnichannel marketing platform Skai surveyed 1,000 consumers ahead of Prime Day to find out the top product categories shoppers were considering. “The Why we care.

eCommerce 105

eCommerce Trends Amazon Gartner 105

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Martech

APRIL 12, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. Find out what trends and technologies will make it so. Get the trends report. Go all-in on AI.

Trends 102

Trends Planning Marketing & Strategy Loyalty 102

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. But it’s great to have the data to quantify that trend. Thank you to everyone who participated.

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Martech

JULY 22, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Find out what trends and technologies will make it so. Get the trends report.

Trends 113

Trends Research Planning Marketing & Strategy 113

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. Creating awareness with B2B buyers has never been more important.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Download the guide now to find all the latest trends, audience insights, and tools you need to know to stake your claim as a digital marketing rock star. .

Hubspot 103

Hubspot Trends Privacy Protection Advertising Agencies 103

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

QuanticMind

OCTOBER 5, 2023

This research report, based on a survey of 2,000 US consumers age 16+ and conducted in partnership with GWI, provides valuable insights into the evolving landscape of holiday shopping—giving you a strategic advantage when planning and fine-tuning your advertising efforts for the 2023 holiday season. And that's just the start.

Trends 52

Trends Forecasting Planning Marketing Report 52

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Content Standard

OCTOBER 26, 2020

According to Skyword’s 2020 Content Marketing Trends report, marketers typically create the majority of their content in-house—but the outsourcing trend is on the rise. Agility As the report notes in the graph below, most marketers (71%) regularly adjust their content mix to adapt to changing business needs.

Trends 145

Trends Work Management Advertising Agencies Marketing Management 145

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Say what you want about the practice, but a dying trend in 2024 is saying that cold calling is dead.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Data analysis. Data analysis. Video marketing.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. According to a recent survey , 55.5%

eCommerce 143

eCommerce Trends Social Media Amazon 143

ClickZ

JANUARY 5, 2021

Will this trend continue into 2021? These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. The last year saw many different economic trends, some at odds with each other. Men and Women This year, instead of reporting the average salary as we used, we decided to use the median to lessen the impact of outliers in the salary data. Get MarTech!

Customer Surveys 120

Customer Surveys Promotion Marketing Report Trends 120

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98