Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Martech

APRIL 9, 2024

Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).

Privacy 110

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 110

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Martech

JUNE 13, 2022

This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently is more important now than before the pandemic. The Salesforce survey found 52% of customers say they generally trust companies – up from 48% in 2020.

Paid Search Agency 108

Paid Search Agency Companies Transparency Trust Marketing 108

Martech

JANUARY 8, 2024

In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online. In your inbox.

Analytics 127

Analytics Privacy Privacy Policies Privacy Protection 127

Salesforce Marketing Cloud

DECEMBER 8, 2022

With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. Alongside this growing demand for transparency, companies still need to cut costs, reduce complexity, and realize more efficient ways of doing business. KPMG reports that 70% of U.S.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

ClickZ

MAY 24, 2019

LinkedIn has added a new Ads tab on Pages for increased ad transparency. As we’ve reported previously, messaging is transforming the way consumers want to interact with businesses. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Google has updated mobile SERP design to show website names and icons.

SERP 47

SERP Transparency Paid Search Agency Linkedin 47

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 16, 2024

Restricting election-related queries “As we prepare for elections in 2024 across the world’s largest democracies, our approach is to continue our platform safety work by elevating accurate voting information, enforcing measured policies and improving transparency,” the company said in a blog post.

Marketing AI 97

Marketing AI Paid Search Agency Companies Amazon 97

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. An August 2018 study by Sprout Social found that “86% of Americans say transparency from businesses is more important than ever before.”

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022).

Gartner 110

Gartner Digital Transformation Pricing Price 110

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Planning 266

Planning Customer Satisfaction Paid Search Agency Work Management 266

Martech

SEPTEMBER 14, 2023

The guidelines focus on four key areas: Transparency and consistency: Clear definitions and methodologies should be the norm, enabling stakeholders to easily compare metrics. Key guidelines around data quality and accuracy aim at ensuring advertisers’ confidence in RMN campaign reporting. Guidelines. Data accuracy. Increasing budgets.

Guidelines 120

Guidelines Advertising Agencies Media Paid Search Agency 120

Salesforce Marketing Cloud

JULY 12, 2023

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. The employee view In a survey of more than 4,000 employees across sales, service, marketing, and commerce, 73% said they believe generative AI introduces new security risks.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Get MarTech! In your inbox.

Brand Identity 99

Brand Identity Branding ROAS Media 99

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources.

Buy 172

Buy B2B Vendors Transparency 172

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Organize reports, analytics, resources, goals, and persona information in a shared location. Communication will be more transparent. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Salesforce Marketing Cloud

AUGUST 28, 2023

In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. Read the report 1. Our report found that 53% of customers say generative AI will help companies better serve them. So, where is the balance?

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Marketing Insider Group

JULY 26, 2021

Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic. About a quarter of consumers report they’re switching bands more often than ever before. But is customer loyalty to brands seeing a downturn?

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Martech

JULY 25, 2023

Explore the platforms essential to marketing work management in the latest edition of this MarTech Intelligence Report. Ease and transparency of reporting. Though it’s possible to use manually updated spreadsheets to manage projects, they don’t offer the native reports and dashboards provided by marketing work management tools.

Work Management 86

Work Management Digital Asset Management Enterprise Management Marketing Management 86

Martech

JANUARY 14, 2022

This was up from 72% in last year’s report. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” The survey the previous year had 54% agree. That number is 5.4% in the current study, down from 6.9% in the previous one.

Privacy 121

Privacy Barriers Marketing Management Transparency 121

Salesforce Marketing Cloud

JUNE 23, 2022

A separate survey by Deloitte reveals that wealth managers expect 75% of engagement to be digital in the next two years — nearly double what the Salesforce survey showed is happening now. To help answer that question, Salesforce conducted a survey of 2,250 customers in nine countries in April. How about reading the fine print?

Work Management 98

Work Management Service Customer Surveys Transparency 98

Heinz Marketing

SEPTEMBER 1, 2023

Transparent Pricing and Negotiation : A customer-focused website can provide clear pricing information or even allow for custom quotes based on the client’s requirements. This transparency fosters trust and streamlines the negotiation process. This positions your company as a trusted partner with specialized expertise.

Marketing Websites 86

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 86

Martech

MAY 10, 2022

Through trust, a new Salesforce State of the Connected Customer report suggests. Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report. Take the 2022 MarTech Replacement Survey today!

Trust Marketing 92

Trust Marketing Marketing Management Cross-Selling Transparency 92

Martech

NOVEMBER 30, 2021

Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation. In fact, 42% of marketers surveyed in a report by AgileSherpas and Aprimo said they were using agile in 2020, which is up from 32% in 2019.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Planning 117

Marketing Insider Group

AUGUST 11, 2023

Surveys and audience research are essential to gauge your followers’ needs. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms. The focus must always be on transparent, ethical engagement with consumers, coupled with robust data protection mechanisms.

Social Networks 186

Social Networks Business Work Management Social Media 186

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Much of this comes down to accountability and transparency. The good news is that most of you have one. Image: SEMRush.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Martech

OCTOBER 1, 2022

The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. People want more control and transparency.

Privacy 112

Privacy Paid Search Agency Ad Exchange Transparency 112

Hinge Marketing

MAY 4, 2022

A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry. About The New Research Study.

Lead Ranking 158

Lead Ranking Lead Scoring Thought Leadership Work Management 158

Martech

NOVEMBER 15, 2023

Annual reports predicting industry trends, helping businesses prepare for the future. In a survey of 395,000 people worldwide, 71% say they aren’t convinced brands will deliver on promises. This leader’s transparency about handling issues like data security further cements her company’s credibility and shows they value customers.

Thought Leadership 134

Thought Leadership Work Management Marketing Management Opinions 134

Marketing Insider Group

JUNE 29, 2020

A brand trust survey, The Edelman Trust Barometer Special Report , delivered some interesting tidbits on trust and marketing. To build trust and deliver transparency, you must look at things from the customer perspective. How to Be an Empathetic Marketer. Empathy-based marketing relies on trust. Does it matter? Yes, it does.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364