Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 83

Marketing AI Allocation Zoominfo ROAS 83

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. in 2022 to 30.8%, the same as in 2021, according to the report. in 2022 to 30.8%, the same as in 2021, according to the report.

Business 91

Business Paid Search Agency Work Management Sample 91

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

KoMarketing Associates

MARCH 21, 2019

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

Martech

OCTOBER 28, 2022

Advertising decision makers of companies with less than 200 employees participated in a 15-minute survey to understand their needs and top pain points within the digital advertising landscape. The SMB founders and employees surveyed had different marketing POVs and experienced challenges unique to their roles. The result?

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Kaon

APRIL 2, 2020

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. That survey was taken in good economic times. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Martech

FEBRUARY 6, 2024

Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).” From the context of the Winterberry report, I think it’s fair to say that they are refocusing the term on the use of AI, generative AI and machine learning in content creation.

Trends 111

Trends Work Management Marketing Management Advertising Agencies 111

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023. Contact us today to learn more.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Martech

OCTOBER 27, 2022

That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. What brands may be overlooking, the report says, is that some of the most watched CTV is delivered through gaming consoles; brands are more focused on advertising on smart TVs. Why we care.

Advertisements 90

Advertisements Advertising Brand Identity Branding 90

Contently

DECEMBER 10, 2020

In our brainstorming and planning sessions, we are actively thinking through how to make up that gap while we continue to support the vital trade publications that put on these events in our industry. Think tank sessions, customer surveys, and virtual discussions are a few effective ways to accomplish this.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 120

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

APRIL 18, 2023

“It’s our daily mission to maintain our methodologies at the highest standard so that our clients can trade with confidence well into the future.” Second, Nielsen reported a software error had caused it to undercount out-of-home viewership for nearly six months. Why we care. Bad timing. Get MarTech! In your inbox.

Cable 93

Cable Broadcasting Television marketing Guidelines 93

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. It never ceases to surprise us to see so many marketing teams facing the challenge of trading their existing marketing automation and CRM platforms for something new. Download the 2022 MarTech Replacement Survey here. A deep dive.

Marketing Management 75

Marketing Management Features Terms and Conditions Marketing Automation Services 75

Navigate the Channel

MAY 19, 2023

Because we know the importance of content strategy, we aren’t surprised that 84% of 1,500 marketing agencies and businesses surveyed by Semrush reported they have a content marketing strategy. According to a survey conducted by Semrush, 84% of 1,500 marketing agencies and businesses reported having a content marketing strategy.

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Martech

DECEMBER 10, 2021

To help marketers understand how to bring these pieces together, Acquia surveyed 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Our survey points to first-party data as the secret weapon that will keep companies successful in the long term.

Fulfillment 95

Fulfillment Privacy Trade Show Digital Transformation 95

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. Does that bring benefits? “If

Privacy 106

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 106

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 88

Impressions Paid Search Agency Ads Mobile Advertising 88

SmartBug Media

APRIL 6, 2023

Use surveys. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Going to a trade show? Read market research reports. If not, try using websites such as Glassdoor or LinkedIn.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

SEPTEMBER 14, 2023

Key guidelines around data quality and accuracy aim at ensuring advertisers’ confidence in RMN campaign reporting. To fund the increase in RMN spend, brands are reallocating funds from digital platforms, and traditional media non-advertising “shopper/trade marketing,” according to the study. Data accuracy.

Guidelines 114

Guidelines Advertising Agencies Media Paid Search Agency 114

Lead Liaison

NOVEMBER 29, 2022

Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Session Surveys.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Tiecas

MARCH 21, 2024

Tip #2: The Right Content for Industrial Buyers According to a recent survey [ Source ], the top three content formats engineers value most are: Datasheets (40%) Technical publication articles (29%) Product review/testimonial (26%) It’s important to note that testimonials can be tricky in industrial settings due to NDAs or competitive concerns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. A real lot.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social software giant Sprout Social reports video leads the pack for content engagement, followed by images or photos, text-only posts, stories and live video.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Martech

JULY 6, 2023

American consumers report high intent to splurge on restaurants and groceries, according to data.ai. Omnichannel marketing platform Skai surveyed 1,000 consumers ahead of Prime Day to find out the top product categories shoppers were considering. “The Top categories.

eCommerce 101

eCommerce Trends Amazon Gartner 101

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 This is the team that filters through a list of people who traded contact information for content and identifies qualified prospective buyers. The company has conducted this survey every year since 2007.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Sword and the Script | B2B

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. A new report – Closing the CMO-CFO brand value gap in B2B – highlights this skepticism. It’s called goodwill.

B2B Marketing 62

B2B Marketing Paid Search Agency Brand Identity Branding 62

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. What they found. Click here to download!

Advertisements 103

Advertisements Advertising Marketing Attribution Digital Transformation 103

Martech

APRIL 1, 2022

Last year Nielsen reported $894 million in revenue and a 23.94% net profit margin. “It Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. The problem … part2.

Purchase 103

Purchase Work Management Product Television marketing 103

Scoop.it

SEPTEMBER 14, 2023

You can get these insights from industry reports and publications. It also helps to attend trade shows and follow industry experts on social media. Customer reviews and surveys work brilliantly here. Generative AI technology can help you create effective survey questions: Source You can send these questions to your subscribers.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

chiefmartech

AUGUST 27, 2020

This resistance to change was totally understandable, given human psychology, but also given the trade-off of short-term economic incentives for many businesses relative to longer-term strategic moves with outcomes clouded (get it?) And as they started that journey, those years typically stretched into even more years. in the misty future.

Digital Transformation 141

Digital Transformation Wikipedia Barriers Marketing Report 141

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Having this kind of visibility facilitates navigating trade-offs between competing objectives.

Allocation 116

Allocation Marketing Attribution Enterprise Management Marketing AI 116