Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. Download an executive summary of the Deloitte CMO Survey here.

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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . No worries though, the survey is anonymous.


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How to Create a Website Exit Survey (The Easy Way)


The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. Why Use an Exit Survey on Your Site?

High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing.

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Ontraport Survey Press Release


Survey Shows Many Small and Medium-Sized Business Owners are Encumbered With Daily Tasks That Could Be Automated. Despite this majority, the survey revealed some interesting outliers. The post Ontraport Survey Press Release appeared first on The Ontraport Blog.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

It also surveyed 1,500 respondents in the U.S. after the last election season to supplement the report. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” The post Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey appeared first on B2B Marketing Blog | Webbiquity.

Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

DemandGen recently published its “B2B Buyers Survey Report,” and statistics showed that for the majority of B2B buyers (38%), their purchase timeline has stayed the same.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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[REPORT] Integrate – State of Marketing Maturity

Heinz Marketing

Get the Report. To learn more, access the full report here. The post [REPORT] Integrate – State of Marketing Maturity appeared first on Heinz Marketing. By Brittany Lieu , Marketing Consultant at Heinz Marketing.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

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Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Widen recently published the “2018 Connectivity Report” to take a closer look at how customer relationships are changing through personalization.

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Marketing Survey Results Reveal 3 Main Impact Areas for Success


Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below. Share your story and let your voice be heard by taking the survey! You’ll receive a complimentary gift for your participation – TAKE THE SURVEY NOW!

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The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing


B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. But today’s online tools make surveys both easy and affordable. Plus, 43% say they share research reports with other members of their buying committees.

Survey: Multipurpose Content is Helping Marketers Nurture More Leads

KoMarketing Associates

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

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Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design.

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Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result.

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200+ Marketers Survey Says…


If you give us a sample of your data, we can quickly produce a Data Health Report to evaluate the completeness of your data, which will indicate fill rates, absent or incomplete data, out-dated data and other indicators of your data’s quality.

Getting Back to the Office: Return To Work Survey Results


death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021. Figure 1 : More than half of workers surveyed said they will be back in the office by June.

What We Learned from the 2022 Association Member Experience Survey

Higher Logic

The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic. Higher Logic’s 2022 Association Member Experience Report helps you do just that. .

Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson.

Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Biggest Challenges Facing SEO In 2023 [Survey Results] via @sejournal, @MattGSouthern

Search Engine Journal

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal.

Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

If they work to compile the budget and build a strategy but are unable to execute the strategy due to leadership questioning individual budget expenses as they come up, the marketing leader will have a difficult time achieving stated goals,” wrote the authors of the report.

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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

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Make Your Voice Heard In Our 2021 State Of Email Survey


That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! TAKE THE SURVEY ?. Take the survey now: Share on : LinkedIn | Twitter | Facebook.

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Report: B2B Marketers Utilizing ABM Remain Challenged By Poor Data

KoMarketing Associates

Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.

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Key insights: Our pulse survey uncovers key marketing technology trends


There have been some remarkable shifts since the first report was released. As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology.

Marketing Technology and Operations Salary Survey 2019 results (free report)


Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. It’s raised it from the underappreciated bridge-keeper of obscure spreadsheets and reports, to the strategic leader of marketing’s digital capabilities. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

[Report] 2016 Account-Based Marketing Survey Report Results


Okay, The post [Report] 2016 Account-Based Marketing Survey Report Results appeared first on EverString. Marketing

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out.

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Innovation in Marketing: A 2014 Survey Report


So, we decided to find out how marketers perceive innovation in marketing both outside and inside their own organizations by surveying the audience of the London Roadshow. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1. Innovation is widely accepted as having great importance in marketing: Nearly half (44%) of respondents suggested innovation as ‘very important’, with a further 36% reporting it as ‘important’.

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Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Survey 249

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

KoMarketing Associates

Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. You'll get a copy of the final report and my gratitude. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here. And if possible, pass on to people in other companies who could also help.

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2022 Experiential Marketing Trend Report


Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead.