Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Oracle

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. The annual survey also found that as many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. Download an executive summary of the Deloitte CMO Survey here.

Survey 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 100

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” The post Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey appeared first on B2B Marketing Blog | Webbiquity.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How to Create a Website Exit Survey (The Easy Way)

Optinmonster

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. Why Use an Exit Survey on Your Site?

Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. The majority of survey respondents reported that their sales tech stack didn’t change much during the pandemic.

Survey 130

Getting Back to the Office: Return To Work Survey Results

Zoominfo

death toll from the pandemic continuing to climb, more than half of workers surveyed said they will return to their offices in the first half of 2021. Figure 1 : More than half of workers surveyed said they will be back in the office by June.

Survey 151

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

Survey 100

Modern Marketing Benchmark Survey: 6 Surprising Findings

Oracle

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Surveying the Landscape? Key B2B Survey Strategies

PureB2B

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish?

How To Evaluate Survey Findings and Reports With a Discerning Eye

B2B Marketing Directions

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. But survey results and reports can also be unreliable and/or misleading.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

Survey 116

Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content.

Report 229

Marketing Technology and Operations Salary Survey 2019 results (free report)

chiefmartech

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. It’s raised it from the underappreciated bridge-keeper of obscure spreadsheets and reports, to the strategic leader of marketing’s digital capabilities. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

KoMarketing Associates

Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Survey 229

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below. Share your story and let your voice be heard by taking the survey! You’ll receive a complimentary gift for your participation – TAKE THE SURVEY NOW!

Survey 170

Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. Identity Resolution Identity Solutions Survey Third party cookies

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

It also surveyed 1,500 respondents in the U.S. after the last election season to supplement the report. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent.

The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing

Content4Demand

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. But today’s online tools make surveys both easy and affordable. Plus, 43% say they share research reports with other members of their buying committees.

Key insights: Our pulse survey uncovers key marketing technology trends

ClickZ

There have been some remarkable shifts since the first report was released. As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology.

Make Your Voice Heard In Our 2021 State Of Email Survey

Litmus

That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! TAKE THE SURVEY ?. Take the survey now: Share on : LinkedIn | Twitter | Facebook.

Email 57

[Report] 2016 Account-Based Marketing Survey Report Results

EverString

Okay, The post [Report] 2016 Account-Based Marketing Survey Report Results appeared first on EverString. Marketing

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design.

Survey 161

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

The American Marketing Association conducted the “Techlash is Here” report, and data suggested that the majority of average ad spend in the U.S. (18%)

Survey 156

8 Hidden Costs of Repetitive Manual Reporting

QuanticMind

If you run online marketing campaigns for your organization, you’ve probably heard a thing or two about the benefits of investing in automation to streamline reporting and drive more effective decision-making. One: undetected errors lead to inaccurate data and reports.

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Survey 168

Innovation in Marketing: A 2014 Survey Report

Marketo

So, we decided to find out how marketers perceive innovation in marketing both outside and inside their own organizations by surveying the audience of the London Roadshow. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1. Innovation is widely accepted as having great importance in marketing: Nearly half (44%) of respondents suggested innovation as ‘very important’, with a further 36% reporting it as ‘important’.

Survey 105

2021 State of IT – APAC Report

SWZD

We've recently surveyed more than 1,000 B2B tech buyers to gain insights into organizations’ 2021 IT budget and tech adoption plans. Reports Resources Content

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. The brighter news is that the other two-thirds reported that nurture programs resulted in at least a 10% increase in sales opportunities, so there’s hope yet.). Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. More in the B2B Demand Generation Benchmark Report.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. You'll get a copy of the final report and my gratitude. Just for reading this far, here's a kitten: customer data management martech surveyIf you have five minutes or so, could you please fill it out? Link is here. And if possible, pass on to people in other companies who could also help.

Survey 120

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. But even without these paid incentives, survey results are insightful. What is an Email Marketing Survey? And surveys are quick!

25 Post Event Survey Questions to Ask

Hubspot

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask.

3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

Marketing Insider Group

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. The post 3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing) appeared first on Marketing Insider Group.

Report: The Ambitious SME

Savanta

Our global survey of over 800 senior strategic decision-makers in SMEs reveals that 9 in 10 describe their business as ambitious. Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’.

SME 199