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How To Make Your Survey Reports More Credible To Buyers

B2B Marketing Directions

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

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NPS Surveys: Should you report based on “sent date” or “received date”

Genroe

In terms of “best practice” should NPS be calculated based on the date a survey was sent or the date of the response -- it depends. The post NPS Surveys: Should you report based on “sent date” or “received date” appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

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How To Evaluate Survey Findings and Reports With a Discerning Eye

B2B Marketing Directions

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

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What is a Custom Unsubscription Page for an Email Campaign?

SendX

According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. Are you tired of receiving unwanted emails? You're not alone. And when it comes to unsubscribing, it's not always a smooth process.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Marketing Technology and Operations Salary Survey 2019 results (free report)

chiefmartech

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. More in the B2B Demand Generation Benchmark Report.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.