Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 223

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 I also have several surveys that asked about CDP deployment. 990 survey responses.

Survey 167

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Survey 145

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 230

The Sales Enablement Handbook

reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. The Sales Enablement.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience.

Survey 225

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention.

Survey 211

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 159

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. You'll get a copy of the final report and my gratitude. Just for reading this far, here's a kitten: customer data management martech survey

Survey 156

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. and tools to accurately assess and report on. Lead Generation Tactics 22 Content Marketing Assets Used Similar to the questions about lead generation tactics, survey participants were asked first to. 1How B2B Marketing.

The 2018 State of Revenue Marketing Report

Heinz Marketing

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. The post The 2018 State of Revenue Marketing Report appeared first on Heinz Marketing.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Survey 221

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Survey 221

3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

Marketing Insider Group

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success.

Survey 218

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). But then I’d end up rewriting the entire report.

Survey 280

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.) I’ve compared these results below with several other surveys that asked similar questions.

Survey 170

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Netbase recently published the “2018 Consumer Experience Analytics Report,” and research showed that marketers are getting their data from several places, including social media (68.2 percent), surveys (74.3

Survey 121

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

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Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek. This is not the first report to suggest that it can be difficult for marketers to break through the noise and contextually appeal to their target audiences.

Target 158

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

Adobe recently conducted the “2018 Adobe Consumer Email Survey” and discovered that the majority of customers (39 percent) would prefer brand emails to be less promotional and more informational.

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. The statistics suggest that fewer emails result in less inbox clutter for recipients, giving them more opportunity to click and engage with messages, according to the authors of the report. “If Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Survey 187

Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

According to a new report, usefulness and timeliness may be the factors that rise above the rest. Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper.

Survey 170

Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

While upper management may have access to the tools and data needed to transform their operations, this is typically not shared across all levels of the enterprise,” note the researchers of the report.

Survey 158

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.

Report 227

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” There are other surprises as well in the State of Marketing Strategy Report 2017.

Report 201

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

Survey: Marketers Still Struggle with Barriers to Marketing Automation

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent).

Innovation in Marketing: A 2014 Survey Report

Modern B2B Marketing

So, we decided to find out how marketers perceive innovation in marketing both outside and inside their own organizations by surveying the audience of the London Roadshow. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1.

Survey 119

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. Additionally, agency marketers reported 38 percent of clients are not utilizing the tools they have to monitor and improve ROI.

Survey: Marketers Still Struggle with Marketing Automation Challenges

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent).

Survey 157

Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Moore Stephens and WARC recently conducted the “Martech: 2019 and beyond – Insights into the global martech market” report and discovered that 50 percent of marketers in North America expect their martech budget to increase within the next 12 months.

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Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers struggle to determine the ROI of their social media initiatives.

Report: B2B Companies Lag in the Adoption of Email Marketing

KoMarketing Associates

SuperOffice recently published “The State of B2B Email Marketing” report and discovered that 59 percent of B2B companies do not use email marketing at all. It’s the sender’s name,” concluded the authors of the report. “64

Report 206

Survey: Marketers Must Work to Gain (and Maintain) Buyer Trust

KoMarketing Associates

SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. Recently, PwC surveyed 15,000 people from 12 countries to assess customer attitudes toward brands and the customer experience. As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate.

Trust 155

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Despite the expense of producing content and the complex distribution landscape, there is more optimism around branded video spending versus pre/mid/post roll (35 percent will increase spending on creation or distribution of branded video in the next 12 months vs. 28 percent for pre/mid/post roll) — and 33 percent will increase spend on publisher produced content,” stated the authors of the report.

Survey 173