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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Mathematically, that works out to about 209 C-suite respondents.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing? Quick Takeaways.

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Hate speech on social media can significantly damage brands: Study

Martech

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. A different report found that X/Twitter didn’t take any action on 86% of 300 posts reported for hate speech. (X X owner Elon Musk is suing the Center for Countering Digital Hate, which published the report.

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High Growth Study 2022: AEC Firms Go Digital

Hinge Marketing

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . Want to read the full report? Technology.

Studies 162
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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently

For the record, using clear, colloquial language in your work is good. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness.

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IBM Study Reveals 40% Workforce Reskilling Due to AI

Valasys

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98