[Research] The Influence of AI on GTM Strategies
Convince & Convert
MARCH 7, 2024
As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed.
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