Remove report startup survey
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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. In both cases, the sample included hundreds of successful and unsuccessful startups.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B

Top Rank Marketing

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

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Marketers keep replacing major martech apps, integration #1 factor for replacements

chiefmartech

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. That was the survey result in 2021.

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No code app creators, startups, and the future of enterprise marketing

chiefmartech

The report revealed a number of insights into who uses tools like Bubble — and why. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. In contrast, only 6% reported working at an enterprise. Only 8% reported using Bubble.

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Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

chiefmartech

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.