KoMarketing Associates

NOVEMBER 17, 2020

Brightcove recently published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and statistics showed that enterprise video views on computers increased 66% during the second quarter of 2020. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

HG Data

JANUARY 17, 2024

G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence!

Class 108

Class Marketing Report Video Marketing Marketing 108

Sprout Social

FEBRUARY 6, 2024

That’s the number one spot when compared across products in every software category! Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social.

Work Management 113

Work Management Marketing Management Software Product 113

Oktopost

JANUARY 8, 2024

Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on your social media initiatives.

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Vision Edge Marketing

DECEMBER 5, 2023

If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Spot Opportunities. Spots gaps in competitors’ positions and anticipates and counters competitors’ moves and strategies. Sort out the primary members of your ecosystem.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Conversion Ads 116

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

JUNE 29, 2020

An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. A brand trust survey, The Edelman Trust Barometer Special Report , delivered some interesting tidbits on trust and marketing. When you couple data with customer empathy, the results can be extremely successful.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. The common types of videos produced today — explainers, spot commercials, demos, etc., For example, one striking finding in the Parse.ly

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Bionic

DECEMBER 9, 2022

Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Get a List of Ad Spots with Problems. See Ad Spots Details.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. in 2022 to 30.8%, the same as in 2021, according to the report. population,” the report states. diversity of the total U.S.

Business 97

Business Paid Search Agency Work Management Sample 97

OnMessage

DECEMBER 7, 2021

A McKinsey study “Marketing Disruption: Five blind spots on the road to marketing’s potential” found the complexity of marketing disrupters, and the speed at which they are experienced, causes confusion and prevents marketers from achieving long­-term success. The post This Blind Spot is Lethal to Your Marketing ROI.

ROI 98

ROI Studies Marketing Report Marketing 98

Webbiquity

JANUARY 21, 2020

You may think you know what a phishing email looks like, and it’s true that some are easy to spot. In some cases, phishing attacks are getting so polished that it’s almost impossible to spot them. Advanced Phishing Techniques. That is exactly the model that phishers use as well. The numbers bear this out.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Webbiquity

JANUARY 18, 2022

That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. Below are nine vital observations, from the report and other sources, for any marketing leader interesting in taking advantage of intent data to drive revenue.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

APRIL 28, 2022

There should be an inquiry as to whether any hard copies of additional data have been submitted since the report was completed. Alphabetical sorting may be necessary to spot duplicate entries. The data checklist should include the timeliness of the data reported. It is important to ensure the information is unique.

Template 100

Template Validation Lead Scoring Lead Ranking 100

Martech

MARCH 1, 2023

By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. Do it poorly and you have a big weak spot in your brand. Now, it may be that technological ease-of-use could also be a weak spot. What to do?

Paid Search Agency 100

Paid Search Agency Advertising Channels Gartner Amazon 100

Martech

MARCH 27, 2024

Maybe your systems are in a similar spot. If it’s important to have the most current data in a field, then set an alert for that field (most mainstream CRM and other systems can do this) so you’re getting a regular report of which fields haven’t been updated in a set time. Can you blame them? You’re not alone.

Marketing AI 125

Marketing AI Marketing Management Lock-In CRM 125

Nuvi

JUNE 23, 2020

As the Highest-Ranking Vendor in Both Online Reputation Management and Local Listing Management Reports, Reputation.com Demonstrates its Platform’s Power and Reach. Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. REDWOOD CITY, Calif.

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. While this is currently only available in the U.S. in the 55+ category.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Brandpoint

NOVEMBER 30, 2021

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Nuvi

SEPTEMBER 25, 2020

Reputation.com’s RXM platform achieved the top ranking on the Enterprise Grid® Report Online Reputation Management by receiving positive reviews from verified users compared to similar ORM category products. Reputation.com also received top ratings on the Enterprise Grid® Report for Social Media Suites and Social Media Analytics.

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Marsden Marketing

DECEMBER 8, 2016

Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right. We hope you've left room for dessert!

Marketing Report 48

Marketing Report Analytics B2B Marketing B2B 48

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Heinz Marketing

NOVEMBER 14, 2023

The Path to Marketing and Sales Alignment Now that you know how to spot the signs of misalignment, let’s talk about a few ways you can make sure your marketing and sales teams are on the same page moving forward. What’s more, they allow you to spot any disconnects between teams.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Marketing Automation Services 105

Martech

JULY 21, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks.

Enterprise Management 133

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 133

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. People can spot a bot at a glance. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance.

Automation 114

Automation Tools Work Management Marketing & Strategy 114

Launch Marketing

NOVEMBER 15, 2023

Facebook and LinkedIn have historically fought for the top spot, while Facebook has a larger number of users the focused audience of professionals on LinkedIn has proven to be a powerful tool for B2B lead generation.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. DMARC (Domain-based Message Authentication, Reporting and Conformance) is where SPF and DKIM join forces. At my agency, we prefer a hands-on method to keep our database spot-on.

Outreach 111

Outreach Effectiveness CAN-SPAM Domain 111

SmartBrief - Marketing

SEPTEMBER 15, 2023

In her AI Weirdness blog and her book, “ You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It’s Making the World a Weirder Place ,” she showcases the blind spots AI still has and digs into the strange situations they can produce. Then there’s the creepy stuff, like the chatbot that hit on a reporter.

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Creativity 52

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 80% or more businesses have relied on third-party cookies , and 67% have reported feeling confused, disappointed, or even helpless when hearing about Google’s plans to eliminate them.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. Compare date ranges in the custom report builder. CRM records improvements. In your inbox.

CMS Development 113

CMS Development Terms and Conditions Work Management Marketing Automation Services 113

Sword and the Script | B2B

NOVEMBER 21, 2023

Financial analysts say brand strength is a top factor According to the report, “Strength of brand/marketing” is the factor most frequently cited by analysts (at 79%) when asked how they appraise and analyze the companies they cover. There’s already a spot for “ brand ” on the balance sheet – and it’s called goodwill.

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108