Martech

DECEMBER 27, 2023

In the worst case — in the spam folder. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. This builds up your sender reputation and helps you avoid spam filters.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. This proactive approach prepares you for the upcoming requirements by Google and Yahoo, ensuring that your emails remain in the inbox and not the spam folder.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Litmus

OCTOBER 24, 2023

ESPs are instrumental in ensuring that emails are delivered to the right inbox, not marked as spam, and are optimized for various devices. That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. Basically, love ‘em or hate ‘em, we need our ESPs.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Martech

DECEMBER 19, 2023

That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. Or, maybe they would hit the spam button. That’s insulting.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 Survey data shows that 56 percent of consumers will buy again after a personalized experience. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act. Adhering to the CAN-SPAM U.S. Personalized content recommendations.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Outgrow

APRIL 18, 2024

According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. Additionally, many spam filters are programmed to flag HTML emails as potentially suspicious, so sending plain-text versions may improve deliverability. According to a report by Mailbutler , 27.45% of emails are scheduled for Monday.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Martech

JUNE 3, 2022

Overall the report found: The average email open rate is 19.66% The average email click-through rate is 2.02% The average email click-to-open rate is 9.94% The average email unsubscribe rate is 0.11% The average email spam complaint rate is 0.01% The average email bounce rate is 2.76%. Why we care. Why we care.

Advertising Benchmark 102

Advertising Benchmark Marketing Report Email Marketing Personalization 102

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Marketing Insider Group

OCTOBER 27, 2020

Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Litmus

FEBRUARY 8, 2024

A report from the National Association for Business Economics found that 76% of those surveyed believe the risks of a recession this year have fallen to 50% or less, and some businesses, like Bank of America, are predicting a soft landing. To protect recipients, these three email providers are implementing stricter anti-spam policies.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Zoominfo

OCTOBER 3, 2022

Another LinkedIn user — who happened to be a researcher who studied disinformation campaigns — reported they received a message from what seemed like a run-of-the-mill salesperson, only to find out the message came from a fake account with an AI-generated image. But how many of those are real accounts?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. By incorporating elements like polls, surveys, and gamified experiences, brands can create more dynamic and immersive email content.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

MARCH 29, 2023

We make art, not SPAM! We’re collecting responses for the 2023 State of Email Design report , and there’s still time to get yours in! Psst: three randomly selected participants will receive a $100 Amazon gift card for completing the survey. Psst, security friends. You seen this? Stop bugging your customers with off-base emails.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

KoMarketing Associates

JANUARY 12, 2017

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. Thirty-six percent claim most company emails are spam, and just four percent said they were interactive. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

Litmus

SEPTEMBER 22, 2023

Examples of reactive AI today include: Spam filters Chatbots Recommendation engines from Spotify or Netflix Nonetheless, reactive AI has its inherent limitations. While content creation came at a close second, our 2023 State of Email Workflows Report found collecting feedback to be the biggest obstacle/bottleneck in email production cycles.

Marketing AI 82

Marketing AI Email Marketing Tools Planning 82

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. By incorporating elements like polls, surveys, and gamified experiences, brands can create more dynamic and immersive email content.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

TrustRadius Marketing

APRIL 17, 2022

The second most automated form of marketing is Social media marketing, with 47% of marketers reporting some form of automation. Hubspot 2021) 66% of marketers reported seeing an increase in their department’s efficiency since implementing a marketing automation platform. A further 26% are not sure. Ascend2 2021). Ascend2 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

SmartBug Media

DECEMBER 18, 2019

In fact, a May 2019 survey from BrightLocal found that 60 percent of customers prefer to call small businesses on the phone. Consider the following: CTM charges a flat monthly fee for access to its platform and reporting, with additional monthly charges for phone numbers, call minutes, text messages, and more. The best part?

CAN-SPAM 92

CAN-SPAM Comparison Paid Search Agency Lead Scoring 92

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. In addition to reducing unsubscribes, you’d also lower spam complaints as well as general customer service or social media complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Martech Advisor

JANUARY 23, 2020

A recent State of Email Marketing report released by Return Path from Validity and Demand Metric surveyed teams across a variety of industries to determine what factors make for high-performing email marketing programs. World-class marketers also make time to gain new skills and undergo continuous training, according to the survey.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. 69% of email recipients will report spam based on the subject line.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

OCTOBER 19, 2018

We recently ran a survey to see if users were noticing less spam on the social network, and despite today's announcement, it seems like misinformation might not be totally eradicated just yet. Here's what each study found, and how it compares to what users report seeing on their News Feeds. Sites douteux" = "doubtful websites.

Facebook 69

Facebook Classified Ads Case Studies Television marketing 69

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam. Episode Transcript.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

Vision6

APRIL 25, 2023

Reduced spam complaints and unsubscribes Remember it may be some time before you send your next email so if you don’t communicate at the time of signup, subscribers are more likely to forget they ever joined in the first place. It ensures their email doesn’t get lost amidst promotional emails or end up in the spam folder.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Zoominfo

NOVEMBER 20, 2023

And first-party go-to-market data at many businesses is notoriously fragmented, with 55% of corporate leaders in an Experian survey saying they distrust their own data assets. With Chorus AI post-meeting summary notes, prospect discovery calls can be transformed into actionable reports for marketers.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Sharpspring

JUNE 9, 2020

Spam Complaint. A sunset policy is one of the best ways to minimize soft bounces, hard bounces, spam complaints, while boosting your sender reputation. Spam Complaint. This is the result of a recipient using the option to Report Email as Spam in their email client. spam complaint on email campaigns.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Conversica

FEBRUARY 24, 2021

Every year, Conversica conducts a secret shopper survey to discover how effective businesses are with their Sales follow-up. Of course, our 2020 Sales Effectiveness Report took place during a very tumultuous year in which companies struggled with a post-COVID-19 world and accompanying economic dip. 5% F (Spam). Persistence.

Media 52

Media CAN-SPAM Outreach Lead Scoring 52

Martech

OCTOBER 16, 2023

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. He printed reports with all the statistics on every email campaign. I loved reviewing those reports and seeing my improvements and what the creative looked like. For example, under U.S.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Litmus

DECEMBER 18, 2023

With Yahoo and Gmail’s new deliverability rules being implemented in February 2024, if your brand sends over 5,000 emails daily, you’ll want to ensure that you maintain a spam complaint rate under 0.3%. In our 2023 State of ESPs Report , 71% of respondents use personalization in their subject lines, and 63.7%

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

ClickZ

JANUARY 5, 2021

Mail and AOL), told us that actual open rates may be three times lower than what’s being reported. In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91