Content4Demand

OCTOBER 9, 2018

The input of subject matter experts (SMEs) is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to. Another way to boost an SME’s profile is through video.

SME 40

SME Content Marketing Planning Content 40

EveryoneSocial

MARCH 8, 2022

Let’s take a look at this powerful group of people within your organization and explore ways to tap into their influence that’ll simultaneously advance both the brand and your SMEs’ careers. A subject matter expert (SME) is a person who’s an authority on a particular field. What’s a Subject Matter Expert?

Activities 60

Activities SME Webinar Metrics Social Media 60

Content4Demand

NOVEMBER 6, 2018

The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Conduct SME interviews and additional research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Content Standard

OCTOBER 8, 2020

Even before the pandemic, 57% of consumers reported feeling that the media was contaminated with untrustworthy information. The peer view is particularly important among B2C brands, over half of whom responded to our recent survey noting that first-hand experience was a requirement for their content creators.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Hubspot

MAY 10, 2017

It's reported that CPR can double the chances of survival in cases of out-of-hospital cardiac arrest. Costs are falling, businesses are getting inspired and the technology is increasingly available and accessible, even for SME's and startups. With all that said, adoption is far from widespread.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Content4Demand

APRIL 2, 2019

Consult the just-published 2019 Content Preferences Survey Report to learn more. Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign. How can I be sure my projects will be completed on time and on budget?

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Bluetext

APRIL 14, 2023

For B2G marketers creating PR programs that tap into public sector digital transformation, there are a few key considerations: Agencies Don’t Transform Overnight Less than one in ten (7%) government leader respondents in an EY 2022 report said they believe their organization has achieved its digital transformation goals.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Chris Koch

AUGUST 13, 2010

As a researcher, I know that that is a pretty respectable survey sample. We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. The information from a social site like this changes how journalists can write about a huge company like HP. What do you think?

Social Media 100

Social Media Media B2B SME 100

Content Standard

MAY 19, 2021

Whether these insights come from SME interviews, supplemental research, the content creator’s own expertise, or a combination of these sources, an outside creator can help you leverage SME knowledge in your content. Access your complimentary copy of the full report for more details.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

Content4Demand

DECEMBER 11, 2020

Persona research was just part of the discussion when we presented our session at the recent Strategy & Planning Series hosted by Demand Gen Report. You can watch the entire webinar on demand here: Data-Driven Content Strategy: How to Turn Survey Data into a Treasure Trove of Insights. Create Smart Surveys.

Research 98

Research Paid Search Agency Buyer Personas SME 98

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SendX

OCTOBER 8, 2020

But if you're an SME looking for a plain email marketing software, then HubSpot may not be for you. Simpler Tracking: ConvertKit has a simpler reporting dashboard compared to Mailchimp. With Mailchimp you get in depth reporting analysis with geo-tracking, heatmaps etc. Reporting is shown in clear dashboards.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

ClearVoice

AUGUST 14, 2023

Use tools like interviews and surveys. Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry. Content types can include blog posts, white papers, ebooks, case studies , and research reports. Analyze customer data.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Gordon Graham.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. The survey revealed that the average Alinean-powered sales enablement program delivered: · An ROI of 810% (for each $1 invested in an Alinean program, $8.10

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering. The survey revealed that the average Alinean Business Value Tools programs delivered: • An ROI of 810%, meaning that each $1 invested in an Alinean program generated $8.10

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters.

Paid Content 106

Paid Content SME Product Tips 106

Online Marketing Institute

NOVEMBER 2, 2010

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. The rewards are almost instant -- not just in continuously improving results, but in a new mindset that actively looks to get better tall the time. Learn more. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Improve your sales performance with detailed reports and insights, all with a few simple clicks. They also offer intuitive conversion tracking and reporting tools.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Webbiquity

NOVEMBER 26, 2013

Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. SEO Reporting & Metrics: How to Prove Progress by Search Engine Watch. Step-by-step guide to my Google Panda penalty recovery by SME Pals. Post-Penguin SEO Guides.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. SEO Reporting & Metrics: How to Prove Progress by Search Engine Watch. Step-by-step guide to my Google Panda penalty recovery by SME Pals. Post-Penguin SEO Guides.

Resources 100

Resources SEO Best Practices Burn Rate 100