Customer Experience Matrix

JUNE 14, 2007

“ SMB SaaS sales robust, but holdouts remain ” reads the headline on a piece from SearchSMB.com Website. For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner. hosted systems.)

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Heinz Marketing

JANUARY 9, 2018

The survey was conducted over two weeks in late June 2017, and the team received responses from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. Survey Promotion and Amplification.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 60

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. Among the key points made in the report: Content is crucial.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

accelerate agency

OCTOBER 14, 2021

Pros of the SaaS model For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. Next, they are integrated based on individual requirements.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. . Typical RingCentral customers are SMBs and large enterprises. Brightpearl.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Customer Experience Matrix

OCTOBER 26, 2006

nature of his reports on sales methods and technologies. Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?”

Demand 120

Demand CRM Salesforce.com Studies 120

SnapApp

OCTOBER 31, 2017

To get inside the mind of the Millennial buyer, as well as other generations of B2B buyers, we teamed up with our friends at Heinz Marketing to conduct a survey into generational buying preferences. . We put together a comprehensive survey digging into the behaviors of B2B buyers across generations. . Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Hubspot

JUNE 24, 2010

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. Do you periodically survey or poll visitors to your Web site? to get the value across to the broad SMB market. Are you an SMB IT or Marketing buyer?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. e-Strategy Trends ). Earnest Agency ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

InsightSquared

JULY 1, 2019

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. And over the past year, as the bar for marketing performance reporting continues to rise, expectations and satisfaction continue to fall. What’s missing and what’s next?

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Even with the shift towards more conservative spending, the survey indicated that a substantial 29% of the budget was still dedicated to new IT initiatives and projects.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MAY 4, 2006

The latest survey results were just released by IDC, and it looks like there is some cause for celebration. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8%

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Content4Demand

NOVEMBER 22, 2022

We pooled the expertise of Allyson Havener; Brenda Caine, VP of Content Strategy at Content4Demand; and Alexis Carroll, Content Strategist at Content4Demand in a discussion of the three unique research reports Allyson spearheaded. How do you develop the survey questions to get to the data that you're looking for? Could you explain why?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Webbiquity

MARCH 21, 2017

New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. The half-dozen tools here enable small to midsized businesses to efficiently manage invoicing, purchase orders, expenses, payroll, reporting, taxes, and more.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Marketing Insider Group

JULY 27, 2015

A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. The types of content most requested?

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

accelerate agency

JULY 28, 2021

When you started out as a SaaS (software as a service) company, you most likely targeted SMB (small and medium-sized business) customers while you established your presence and perfected your product. But now, vendors have combined the two concepts to offer feature-rich, reliable enterprise software in a SaaS model.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

SnapApp

AUGUST 31, 2017

This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them. . Those who answered “No” were excluded from the survey. . Demand Gen Report | News Editor. . . Brian Anderson.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. How much are you worth? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

accelerate agency

JUNE 30, 2023

But now, vendors have combined the two concepts to offer feature-rich, reliable enterprise software in a SaaS model. Enterprise SaaS is more expensive than SaaS for SMBs, since it’s used by so many employees and has the latest smart features such as automation, real-time messaging, and SSO authentication. but we can share a few tips.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Online Marketing Institute

NOVEMBER 2, 2010

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. The rewards are almost instant -- not just in continuously improving results, but in a new mindset that actively looks to get better tall the time. Learn more. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B Marketing Insider ). Marketing Pilgrim ). Is social media displacing PR?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B Marketing Insider ). Marketing Pilgrim ). Is social media displacing PR?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 10, 2010

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. New TCO Calculator: EMC SMB Virtual Solutions Advi. in 2010, essentially flat in 2010. Latest Research.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Single Grain

JULY 21, 2020

What Amazon’s Marketing Strategy Can Teach SMB Owners. * Overview: Workday is a cloud-based financial management and human capital management software vendor. Other services include delivery, pickup, professional invoices, payment processing, auto-billing, robust reporting tools, and much more. billion as of 2019. 13) Workday.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 28, 2011

And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” At least something is bipartisan. (I

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100