Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. TransUnion also recently received high ranks for accuracy in linking hashed email addresses to physical addresses, and across key demographic and small business categories (as assessed by The Truthset Data Collective ).

Advertising Agencies 106

Advertising Agencies Paid Search Agency Demographics Customer Surveys 106

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Most of these individuals prefer messaging a business to other forms of communication.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Act-On

APRIL 10, 2024

The points you assign will depend entirely on your business and your audience. Tyson is a small business owner. And while we wish Tyson the small business owner well, his lead score is quite low — and our sales team will never waste a moment of anyone’s time trying to sell him advanced marketing tools he doesn’t need.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Martech

OCTOBER 27, 2023

The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Business email address Subscribe Processing.

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. Budgets are changing but you only need a small investment for big results with content marketing. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Ultimately, making these changes to your small business practices will help improve your bottom line. For some, that might mean entering new markets.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. EKOM AI ’s EKOM 3.0

Marketing AI 101

Marketing AI Multi-Channel Customer Satisfaction FAQ 101

Webbiquity

JANUARY 10, 2023

Mailchimp ’s all-in-one marketing platform helps small businesses market smarter so they can grow faster. Cons: Their reporting is limited to Journeys and you’ll need to extract all the data to do any deep dives. Quality-of-service reports. Features: Behavior Analytics. It is rather costly. Session Recording.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. Small businesses said they are considering AI for a wide range of use cases. Take the 2023 MarTech Replacement Survey Larger businesses more confident overall.

Small Business Marketing 102

Small Business Marketing Planning Business Case Studies 102

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Top Rank Marketing

AUGUST 11, 2023

Marketing Dive WhatsApp Adds Screensharing for Video Calls in the App As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. And we all want to make sure we’re using the best tools for the job at hand. (Or

Service 95

Service Peer-to-peer Eloqua Opinions 95

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper? Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Martech

JUNE 13, 2022

Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. Business gets the benefit of the doubt. How to earn it.

Paid Search Agency 103

Paid Search Agency Companies Transparency Trust Marketing 103

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. But first, let’s cover some important background information.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Diversity is good business Here is a tiny sample of that research: The top 100 Fortune 500 companies have more diverse boards than the other 400 companies.

Business 90

Business Paid Search Agency Work Management Sample 90

sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper? Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Biznology

MAY 6, 2021

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. Read the Social Media Today writeup here , or download the full report here.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Hinge Marketing

AUGUST 20, 2020

But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers.

Business 174

Business Marketing Management Pricing Price 174

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. Too many content marketers operate alone or with a small staff trying to do too much.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124

TrustRadius Marketing

JULY 14, 2022

Web analytics software helps businesses anticipate the needs of their consumers. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses. Teams will also be able to use their website data for business goals and updating search engine optimization (SEO).

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. ROI risk without returns.

SMB 94

SMB Paid Search Agency Advertising Mediums Software 94

Martech

DECEMBER 12, 2023

These objectives should align with broader business goals, emphasizing practical utility over mere tool utilization. Many teams have early adopters who can help drive the business case before paying to get the whole team involved — especially if the ROI is not clear from the start. Is manual reporting eating up too much time?

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Advertising decision makers of companies with less than 200 employees participated in a 15-minute survey to understand their needs and top pain points within the digital advertising landscape. Four universal digital marketing pain points.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 99

Social Media Work Management Marketing Management Media 99

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Martech

DECEMBER 13, 2023

For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business. Click here to take the survey 3. You’re the lucky ones. That was fantastic to hear.

Enterprise Management 118

Enterprise Management Work Management Marketing Management SMB 118

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Salesforce Marketing Cloud

APRIL 3, 2024

On the backend, Attain Partners also set up dozens of business rules to create an intuitive and low-custom-code user experience. In a survey, 71% of participants selected academic advising as one of the top three supports that would’ve helped them complete a degree. Even small things make a big difference.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Salesforce Marketing Cloud

APRIL 5, 2024

For example, people using your app may not be able to read text that’s too small. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. Any app that links to an Accessibility Conformance Report will be included in the new Accessible filter search results.

Design 98

Design Guidelines Forrester Barriers 98

Salesforce Marketing Cloud

FEBRUARY 7, 2022

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Read research from our free Small and Medium Business Trends Report. We surveyed 2500 growing businesses around the globe. This is what they told us.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Salesforce Marketing Cloud

MARCH 2, 2022

Not only are growing businesses the foundation of our economy, they’re also the very core of our society. The past few years have been filled with ups and downs, leaving many of these businesses faced with uncertainty. Get insight from 2500+ small and medium businesses worldwide. Read the report.

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98