52% of Digital Marketers Solely Focused on Reach Rather Than ROI
KoMarketing Associates
JUNE 28, 2023
However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. About 59% said the same about search, and 53% claimed that they were “very” or “extremely” confident in their measurement of email.
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