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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

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4 Ways To Measure Brand Awareness

Marketing Insider Group

High branded search volume is a good sign that consumers are searching specifically for your brand. Digital marketing platform Bynder found in their 2020 State of Branding Report found that 43% of marketers named “growing brand awareness” their number one goal for the year. Paid vs. organic search traffic. Image Source.

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Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). Consumers Start on Search Engines. You Can’t Control Placement.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

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90% of Marketers Now Cite SEO as a Top Marketing Channel

KoMarketing Associates

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. This is followed by content marketing (47%) and email (41%).

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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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