Remove report satisfaction survey
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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. The other side of the coin is customer satisfaction. This ultimately enhances customer satisfaction and loyalty in the highly competitive B2B landscape.

B2B 234
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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied. No registration required. Get MarTech!

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Customer-Centric Growth: Unlock 7 Success Factors

Vision Edge Marketing

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Use the feedback to ensure customer-centric decision-making.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.