Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

Heinz Marketing

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

Driving action from a customer satisfaction programme

Savanta

Most companies have a customer satisfaction research programme in place, but not all are made equal. Others are passive observers – they simply report on the situation but do little to change it. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

Driving action from a customer satisfaction programme

Savanta

Most companies have a customer satisfaction research programme in place, but not all are made equal. Others are passive observers – they simply report on the situation but do little to change it. So, how do you ensure that your customer satisfaction programme makes a positive difference? So the first step in any customer satisfaction programme is to identify those who have the power, skills and motivation to drive action on the back of the findings.

9 Employee Satisfaction Survey Questions That Will Reveal a Lot

Hubspot

Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. In comparison, companies not on the list reported a 6% increase.

Marketing Automation Buyer Survey: Many Myths Busted but Planning is Still Key to Success

Customer Experience Matrix

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). But then I’d end up rewriting the entire report.

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Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. The top priority among all marketers surveyed was to “engage with customers in real-time.”.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research.

Report: “Customer-Obsessed” Marketers See More Overall Success

KoMarketing Associates

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.” In addition to greater revenue, more customer-obsessed firms report higher customer satisfaction scores, differentiate from competitors, innovate, and accelerate with digital than respondents who are committed, aware or naive,” wrote the authors of the report.

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10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. Make sure to read this report to get insight into what makes these marketers so successful and where others fall short. 2015 Social Media Marketing Industry Report.

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14 of the Best WordPress Survey Plugins

Hubspot

Whether you're looking to improve the user experience on your website, increase your customer satisfaction , or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. Survey Anyplace. Modal Survey.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. By Christopher Hosford, editor-in-chief, HosfordGroup LLC.

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Start Measuring Customer Satisfaction With Twitter Feedback by Sprout Social

Sprout Social

Research shows that providing exceptional customer service on Twitter impacts the bottom line and has the potential to lead to customer satisfaction ratings of over 90%. Starting today, Sprout users can enable and configure Twitter Feedback surveys from the new Customer Care Settings screen.

An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews Value

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The 16 Best Survey Software and Questionnaire Tools in 2019

Hubspot

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool. Survey Anyplace.

How to boost your pay packet: The B2B Marketing Salary Survey 2016

Savanta

There’s so much more to job satisfaction than money. The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). The post How to boost your pay packet: The B2B Marketing Salary Survey 2016 appeared first on Circle Research - B2B market research company

Survey 120

How to Use Surveys for B2B Lead Generation

Modern B2B Marketing

Demand generation and…surveys? That’s where surveys come in. Innovative B2B marketers are using surveys as the perfect complement to lead forms. Use Surveys to Identify Hot MQLs. Think about what would make you more likely to take the time to complete a survey.

Survey 100

Marketing Automation UserView Survey

Venntive

Venntive is thrilled to be included Software Advice’s 2014 Marketing Automation UserView survey ! Take the survey. It’s a very short, very user-friendly survey that will only take a couple minutes, literally, especially when you give Venntive all high marks! Software Advice just launched its Marketing Automation UserView Survey , which provides real-time results about the top marketing automation solutions. And, t ake the survey !

Marketing Automation's Unhappy Users: Trouble in Paradise?

Customer Experience Matrix

But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality. One final survey reinforces this point.

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. One repondent reported deployment on 4/24/09 (i.e.,

Sales enablement confidence, revenue gap grows (report download + webinar)

Heinz Marketing

The importance of sales enablement activities on sales growth has never been more evident, and the gap in results between those with and without formal sales enablement programs is widening, according to our third annual State of Sales Enablement benchmark report conducted jointly with Highspot. Specific findings include: Nearly 70% of respondents reported that their company/team’s sales process was becoming more complex. The study was conducted via online survey in early 2018.

6 Insights from the Salesforce State of Marketing Report

6sense

According to the third annual 2016 State of Marketing Report , which was published by Salesforce Research last month, leveraging predictive intelligence is an indicator of a top-performing marketing team. The survey encompassed marketers in B2C (26%), B2B (29%) and B2B2C roles (45%).

Why Employee Development is Important

ANNUITAS

You’re not alone either, according to a survey by CareerBuilder , one in five employees plans on leaving their job in 2014. One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement.

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?

InsightSquared

That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

How Data is Democratizing Growth and Driving Disruption

DiscoverOrg

According to Salesforce.com’s State of the Connected Customer survey, 57% of buyers are ready to take their business elsewhere if their vendor fails to anticipate their needs. This is according to findings from a survey conducted by DiscoverOrg and Smart Selling Tools , which revealed that nearly half of all companies surveyed wrestle with bad data or lack of data. Get the Full Report Today!

Forbes Report: The Data-Driven, Customer-Centric Future of Marketing

6sense

Last week Forbes released their Insights Report on Data Driven and Customer Centric marketing. The survey reached 162 U.S.-based The report uncovered a strong surge in executive interest for data-driven marketing and its impact on marketing initiatives. Also, over 50% of the senior executives surveyed reported support from senior leaders for data initiatives and establishing a company wide vision for how analytics can drive improvements within the organization.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

However marketers are largely dissatisfied with the reporting their MAPs offer. Like my competitors, I too struggled with building effective reporting for marketers. Reporting is not a core competence. Marketers are asking for better reporting and analytics.

Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats

Marketing Action

Gleanster and Act-On surveyed 750 mid-size B2B companies to learn why the most successful organizations are taking a holistic approach to the customer engagement. What are some of the key insights from the report? Who is ensuring satisfaction during every stage of the lifecycle?

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Image credit: The CMO Survey. The CMO Survey ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. The CMO Survey ). The CMO Survey ).

Verint Engage 2019 Conference Takeaways

Aberdeen

AARP highlighted how it uses VoC and analytics capabilities to go beyond capturing customer feedback data through online surveys and IVR surveys, and generate actionable insights based on these results to improve customer retention rates. How to Properly Measure Customer Satisfaction. One of the most popular topics in the area of VoC is how to properly measure customer satisfaction results.

How to Design a Marketing Survey That Yields Legitimate Results

Hubspot

In marketing circles, this usually translates to surveying our customers or prospects to determine what’s going on in the real world. But crafting an effective marketing survey is a little bit more complicated than just deciding what you want to know. 4) Ruthlessly Edit Your Survey.

2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Modern B2B Marketing

The chart below shows how funds were allocated for 2011 among companies surveyed. That said, lead generation seems to be slipping steadily over the years among companies surveyed, with sales relying increasingly on avenues other than marketing-generated leads.

Leading in Change: CMO Leadership Series

Modern Marketing

A recent IBM CMO Survey of more than 1700 CMOs worldwide also identified the opportunities available for young leaders: “Create a small action team composed of eager marketing futurists – individuals within your organization who have the potential to be CMOs themselves someday.

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Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

B2B Marcomms Agency League – highlights

Savanta

The average satisfaction score given by clients to their agency is 8.3 We surveyed 448 of these agencies’ clients to see how satisfied they are with their chosen partner. The average satisfaction score given by clients to their agency is 8.3 As a man who’s conducted dozens of client satisfaction studies in B2B environments, I can say with confidence that these are good scores. Aren’t we B2B marketers are blessed?

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80% of insurers plan to increase martech investment in next year

ClickZ

A report released last week by Arkansas-based marketing company Axciom in conjunction with SourceMedia Research reveals some of the top issues that insurance industry leaders face during this unprecedented period of martech growth and rising customer expectations.