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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

ABM Vendor Guide: What to Look for in External Data Sources

Customer Experience Matrix

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. External data may seem like a commodity – after all, all vendors have access to pretty much the same sources. Yet there’s probably more variety among the vendors in this category than any other.

Trending Sources

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey.

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The 29 Best Social Media Monitoring Tools


71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

The 10 Best Customer Service and Customer Engagement Platforms


The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Sample review: “

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Sample review: “Competitions get social media users engaged. Pricing: contact vendor for quote.

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The 29 Best Web Analytics Tools


Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Mint is a simple alternative to Analytics.

The Eight Best Social CRM Tools


Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Pricing: contact vendor for pricing. 20: The Four Best Online Survey Tools. #21:

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider carefully the comparisons that are not made or the metrics that are not reported.

Amazon and Google now lead two key martech categories as vertical competition heats up


As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. This is “doing things the traditional vendors aren’t doing or can’t do.”

4 Steps to Get Started with Marketing Automation


Here are three samples of goals people often consider: To understand better how prospects interact with your website. Send newsletters, hold customer webinars, do surveys. USE YOUR VENDOR’S RESOURCES. Talk to some of the vendor’s customers and ask how onboarding went for them.

The 14 Best Marketing Automation Tools


Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering.

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10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

Modern Marketing

The report is based on the review of over 130,000 tweets between September 2014 to December 2014 from people who had the following titles or responsibilities: Chief Marketing Officer, Head of Marketing, EVP/ SVP/VP Marketing, or EVP/SVP/VP Digital.

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The Six Best Accounting and Finance Tools for Small Business


New vendors emerged to challenge those market incumbents with simpler, easier-to-use products better designed for small business needs, though they still required management overhead. Sample review: “Quickbooks is an oldie, but a goodie. Sales Tax Reporting.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting.

The 15 Best Content Distribution and Amplification Tools


Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”

The 28 Best Miscellaneous Online Tools for Marketers


Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With), find the web host of any website.” Sample review: “ helps you search domains across all TLDs.”

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The 17 Best Project Management Tools


Some offer advanced features like alerts, document editing with revision control, integration with email and calendar platforms, time tracking, and project financial reporting. Sample review: “ If your company isn’t on Slack, stop what you’re doing and get it now.

The Nine Best Reputation Management, RSS, and Social Search Tools


Conduct customer surveys, create reports and analyze results. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 20: The Four Best Online Survey Tools. #21:

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The 14 Best Personal Productivity Tools


It runs securely in the background on your computer and mobile devices; tracks time spent on applications and websites, giving you an accurate picture of your day; and provides detailed reports based on your activity. Sample review: “Do we really need to get complicated apps for to-do lists?

How do You Get Busy Executives to Engage in an Analysis?

The ROI Guy

Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. Some things we suggest to help entice buyers and justify the diagnostic assessment: 1) Sample Reports: Share sample reports, to demonstrate the value that can be achieved with an assessment, and to prove that the results are consultative / not a sales pitch.

The 24 Best Email Marketing Tools


Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.

Marketing Action

The results are published in a new report: Marketing Automation Software BuyerView 2014. However, many vendors are now focusing on selling to the small and mid-size business market.”. A mere 7% of those surveyed used an email marketing program. I have a Magic 8 Ball on my desk.

Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Modern B2B Marketing

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Our team at DemandGen Report has studied both of these assumptions, and the results of our research might surprise you.

What to expect when you’re expecting #MarTech next month


You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check 100 Marketing Technology Vendors Exhibiting Their Innovations. We’re 6 weeks away from the next MarTech conference in San Francisco.

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Best Social Media Stats, Facts and Marketing Research of 2010


According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report.

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How Much Does Marketing Automation Cost?

Modern B2B Marketing

Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


At larger organizations, this number reaches up to 21, says a Marketing Sherpa survey. . 77% of survey respondents confirm that content targeted to their role would be more valuable. For example, this Skillshare email came “new” to the inbox after sampling a free design tutorial. . .

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details.

Where Are All The Great Leads Coming From? [VIDEO]

Modern Marketing

That’s one of the findings in the B2B Demand Generation Benchmark Survey , a recent Software Advice research report conducted in partnership with Eloqua. Our own Elle Woulfe, Director of Marketing Programs, recently did an interview on these trends and other findings in the report. We’re going to be talking about The B2B Demand Generation Benchmark Survey. So what you said is definitely in line with what people are talking about and reporting. .

David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It

Marketing Action

DAVID: We’re just analyzing a very interesting survey on the topic that’s not published yet. There have been reports – Gartner has talked about how the CMO is going to be spending more on technology than the CIO. An Act-On Conversation.

The Market for Web Testing Systems is Young

Customer Experience Matrix

I’ve received online newsletters in the past week from three Web optimization vendors: [x+1] , Memtrics and Optimost. The article that particularly caught my attention was a Jupiterresearch report available from [x+1], which contained results from a December 2005 survey of 251 Web site decision makers in companies with $50 million or more in annual revenues. But I suspect the main factor is sample bias. Sample bias is a well know issue among researchers.

Simplifying Demand Generation Usability Assessment: No Obvious Answers

Customer Experience Matrix

Thus, you still need to do a great deal of work to get metrics on one task, and that task isn’t necessarily representative of the relative strengths of the different vendors. That is, you would do a survey that lists the various scenarios and asks users to estimate the time they require and how this is distributed among different user types. Since vendors would have a major incentive to game the system, this is a big concern. My feelings are hurt, people.

Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

  This is of critical importance since various studies sampling B2B buyers (i.e. Image by jackanapes via Flickr. Optimizing revenue growth is by far the toughest assignment for sales and marketing today. 

ROI Calculators - do they work and are they credible?

The ROI Guy

ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Typically the calculators have a few questions in order to get an idea about the prospects business and opportunities from improvement.

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative


Examples are annual reports which describe what happened last quarter or at year-end. O ther stories about current affairs are evident in market research surveys, which analyze current trends, or patterns to gain more insights on what people are thinking about, or creating context on future outcomes. This is an area, which is not mature in current predictive analytics methods provided by most vendors developing cognitive sciences and narrative selling methods. What are people searching for and where are they looking?

Buzz Marketing for Technology

Research Reports. Although top searches on the Web are reported to be about places (on Web or off), celebrities, pornography or hot news items, our respondents were looking for information related to work or movies or self-improvement. Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. I was asking for information about a vendor. Information on one of the company’s reporting tools.

A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

Survey Reports. Vendor Corner. modeled by experts or learners to solve particular case problems, Problems solving samples which are example case solutions meant. RC&DA, developed by a different vendor, Business Process Inc. descriptions - sample cases and working cases. Sample cases and their. can learn how to conduct a particular case analysis by looking at a sample. -->. Search entire site. Publications. Effective Practices.

The 17 Best Social Media Management Tools


Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Pricing: contact vendor for pricing.