B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Martech

DECEMBER 14, 2023

NIQ’s NIQ Ask Arthur integrates with the Discover platform and provides users with AI-assisted global search, personalized recommendations and AI-generated insights within reports. Also, Smart Summaries for Impact Prediction creates a summary of the likes, dislikes and opportunities for improvement within a sample set of documents.

Marketing AI 95

Marketing AI Advertising Agencies Paid Search Agency API 95

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Martech

MARCH 27, 2023

contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. There was no way to report on that naming information as individual pieces of data.

Enterprise Management 91

Enterprise Management Hubspot Terms and Conditions Sample 91

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 141

Work Management Enterprise Management Marketing Management Marketing Automation Services 141

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Diversity is good business Here is a tiny sample of that research: The top 100 Fortune 500 companies have more diverse boards than the other 400 companies.

Business 90

Business Paid Search Agency Work Management Sample 90

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Next, I set up a sample set of consumer ecommerce shopping data. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 98

Work Management Marketing Automation Services Marketing Management Marketing AI 98

Modern B2B

SEPTEMBER 28, 2023

This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. The survey targets customers, prospects and potential leads.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets. Tip 1: Have a sampling & analysis plan. Sampling plan.

Customer Surveys 109

Customer Surveys Tips Planning Sample 109

Sword and the Script | B2B

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. This group represents 14% of the survey sample (N = ~1,152).

Marketing Attribution 86

Marketing Attribution Customer Surveys Sample Advertising Agencies 86

Martech

AUGUST 8, 2022

It’s unclear whether marketing operations (managers) are conscious of this bandwidth issue since most report being satisfied with the time required to build basic email programs (75% were satisfied or extremely satisfied) and nurture programs (52% were satisfied or extremely satisfied). Survey methodology. Free to download.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Studies Automation 99

Martech

SEPTEMBER 26, 2022

Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY. We’re seeing consistent reporting that 2022 is not going to be a record-breaking holiday shopping season. Why we care.

Gartner 108

Gartner Planning Sample Amazon 108

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Sample size adjustment. Real-time reporting.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Vidyard

JANUARY 19, 2022

Vidyard conducted its latest survey with independent market research firm Atomik Research, with more than 500 financial services professionals, between November 22-26, 2021. The survey found: 40% of respondents fear their productivity will decline if they are forced to return to the office. to conduct an online survey of?503?financial

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Hinge Marketing

JANUARY 10, 2023

This year’s study taps into a robust sample. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. This year, the High Growth firms in our sample experienced a median growth rate of 32%.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Velocity Partners

JANUARY 24, 2024

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. We sent a sample survey to a few hundred respondents and built up a bank of lookalike data to provide users with a mechanism to compare their performance against the market.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503 for the overall sample?is

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% The report surveyed 320 marketers at U.S.

Digital Transformation 79

Digital Transformation Paid Search Agency Companies Multi-Channel 79

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Martech

SEPTEMBER 20, 2022

The data come from “The Annual Holiday Shopper Survey for Marketers,” a survey of over 900 U.S. In addition to the headline findings, the survey also reported that: While more than 60% of women expect the perceived recession to have an impact on their families, fewer than 40% of men share that concern.

Sample 75

Sample Press Customer Surveys Planning 75

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Sample this.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. Our sample includes 250 senior leaders working in marketing, located across the USA and the UK. When do they plan?

Work Management 98

Work Management Marketing Management Research Allocation 98

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Free samples. Offering loyalty programs rewards regular, high-value customer spending.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Martech

AUGUST 23, 2021

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. Here, research suggests that the options on the market have yet to be widely tested.

Work Management 115

Work Management Content Marketing Management Lock-In 115

Marketing Insider Group

DECEMBER 3, 2020

You can also conduct an honest anonymous survey or even use your own social media pages to understand what your customers like or do not like about your products or services. Personalization can range from thank you notes to your customers, embroidered products, free samples, discounts or including something extra in a package.

Differentiation 297

Differentiation Service Product Paid Search Agency 297

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. When it comes to the objectives of their ABM programs, these survey respondents place equivalent importance on winning new accounts and growing business with existing accounts.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

chiefmartech

JULY 11, 2022

It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. In other words, it’s the ground truth of what a very large sample of companies are actually automating. Hard empirical data, not soft biased opinions.

Automation 101

Automation Enterprise Management Work Management Planning 101

Vidyard

FEBRUARY 23, 2022

The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. to conduct an online survey of?503 for the overall sample?is

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Hinge Marketing

DECEMBER 11, 2019

A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. speakers were able to tell compelling stories based on insights derived from survey data. Research like this doesn’t always have to only live in a formal, published report.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Porch Group Media

DECEMBER 12, 2022

New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma. The survey, conducted online among a representative sample of 1,980 U.S. About The State of Real Estate Survey. This survey was conducted online within the U.S.

First-Mover Advantage 52

First-Mover Advantage Thought Leadership Sample Customer Surveys 52

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. The survey was in the field during July 2022. Here are some of the important findings from the new survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickZ

APRIL 1, 2020

Analytics from machine learning can help businesses create personas, or sample customers, which can then be used to segment consumers and create persona-specific marketing strategies. In fact, a recent survey reported 46.5 By tapping into the marketing automation aspect of machine learning, you can generate more targeted leads.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

Optinmonster

OCTOBER 17, 2023

Conduct market research when traditional surveys are unavailable. 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods. These groups usually involve sample sizes of 6-10 people. Because you see immediate reactions, this method provides different insight than a written survey.

Research 99

Research Case Studies Case Study Skype 99

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62