Customer Experience Matrix

JANUARY 25, 2007

The paper is based on a survey of senior marketing executives at 500 small and mid-sized businesses. It was designed to identify the marketing practices of best-in-class customer-centric companies and to determine whether those companies actually report better results. No prize for guessing the right answer.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Valasys

AUGUST 1, 2019

According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. LinkedIn reports of itself as a platform being trusted by 93% of the B2B marketers, as the most effective website for lead generation.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

JANUARY 24, 2014

It''s for every marketer -- and every marketing team -- who has a vested interest in measuring performance and reporting on what''s working and what isn''t. Proving ROMI and Dealing With "Dirty" Data. There''s only so much marketing software can tell you about your return on marketing investment (ROMI).

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

AUGUST 27, 2019

According to a report by the Experian Marketing Study, 60% of the marketers don’t give the subscribers the option to select the types of emails they want to receive & according to Campaign Monitor merely 30% of the marketers allow their subscribers to decide how often they want to be emailed.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SnapApp

FEBRUARY 5, 2019

Less popular activities include: Using surveys, quizzes, or other interactive content to qualify leads further: only 16% of marketers report that this has significantly helped. Setting service level agreements for lead volume and quality: only 12% of marketers report that this significantly helped.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Salesforce : Salesforce provides automated lead management & reporting capabilities. The platform has also got a mobile version.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. DemandGen Report, 2017). (Curata, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. Harvard Business Review depicts content personalization as a powerful strategic move towards improving the contextual relevance of pieces of content for customers. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Just how important is the email channel? The longer forms provide additional marketing benefits for Salesforce. drip campaign) emails.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Navigate the Channel

JUNE 7, 2023

5 Organic traffic is considered (69% report it as most-important) the number one performance metric. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. Are B2B companies using TikTok? They reach first for digital.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Rafael Romis, Founder of Weberous Web Design. User tests on your target audience, visitor surveys, customer surveys, and visitor recordings are the highest impact ways of doing conversion research. It’s called the Product Performance report under ecommerce in Google Analytics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59