Remove report
article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

article thumbnail

How Brand Advertising is Beneficial for B2B Marketers

Valasys

According to a report from ITSMA almost 85% of the marketers measuring ROI state that ABM outperforms other marketing investments. According to a report from Marketo , 96% of the people who visit website aren’t purchase-ready. Read more on: 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

article thumbnail

AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a report by Search Engine Watch, Google prefers ranking video content higher than text-based content.

article thumbnail

How to Optimize the Cost of B2B Marketing

Valasys

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. The conventional sales funnel has also changed for good.

Cost 40
article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

According to a report published by Content Marketing Institute & MarketingProfs, 90% of the top-tier B2B brands curate their content strategies around the pain points of their customers. According to a report published by Jeff Foster, co-founder & CEO at Tomoson, in convince&convert.com, businesses on an average generated $6.50

article thumbnail

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. In order to improve the ROI of the triggered email marketing campaigns, the brand should conduct a multivariate analysis of their campaigns from time to time and use the data-driven insights to optimize their campaigns.