Only B2B

NOVEMBER 20, 2023

Research from Alterra Group found that 97% of marketers achieved a higher ROI with ABM than with other marketing initiatives. According to a study by TOPO, 80% of marketers surveyed said that ABM significantly outperformed other marketing initiatives when it comes to ROI.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Marketing Insider Group

FEBRUARY 22, 2023

The final step requires aligning those journeys with content strategy decisions and ROI measurement. A full 58% report being only moderately successful 16% say the are moderately or not at all successful with their B2B content marketing programs. This process includes marketing and non-marketing touchpoints.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Studies prove that B2B prospects now prefer a digital buying journey over sales calls.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Customer Experience Matrix

FEBRUARY 24, 2017

So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. High-rated issues within each survey are shaded orange and low-rated issues are shaded green. Many people have asked similar questions.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Increased marketing ROI. Stronger privacy governance, risk and compliance. Click here to download!

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Martech Advisor

DECEMBER 23, 2019

However, according to a report from eMarketer , while 86% of B2B marketers have a content marketing strategy, only 11% describe their strategy as being “very effective.” You can also survey or interview your current clients and have them answer these questions for you. What are their pain points?

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. These types of data all have their unique advantages and should be used in combination for a comprehensive understanding of buyer behaviour.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

SmartBug Media

FEBRUARY 19, 2024

In this course, SmartBug’s experts will help you stay relevant to your customers by providing the right support at the right time, identifying the most impactful touchpoint opportunities, and consolidating your tech stacks to eliminate duplicated effort. For example, which team should acknowledge a customer anniversary?

Training 59

Training CMS Development Account Based Marketing Business 59

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. In our recent survey of 200 senior marketers in the UK and US, we discovered that the biggest challenge when using intent is being able to action on insights gathered , and making data meaningful.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

It c o me s as no surprise to us that more than a third of CMOs sa y their number one focus is sustainable growth. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Source: 2019 CMO Survey, Deloitte.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Martech

SEPTEMBER 1, 2021

And even before that, our annual MarTech Replacement survey is out now. Grab the report and we’d love to see you at the conference. MarTech Replacement Survey finds marketing transformation is accelerating . The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology.

Work Management 110

Work Management Marketing Management Advertising Agencies Paid Search Agency 110

Martech

NOVEMBER 5, 2021

Molly Early, Director of Marketing Data Analytics at PwC, cited her organization’s study of US consumers in her recent MarTech session: “The survey revealed that, financially, the pandemic has further polarized the ‘haves’ versus the ‘have nots,’ creating a stark change among consumer segments and individual households.

Ideal Customer Profiles 109

Ideal Customer Profiles Touchpoints Aggregators Conference 109

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. We need to provide a consistent, positive experience at every touchpoint. Creating awareness with B2B buyers has never been more important.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. In many business settings, channel sales partners and team members don’t have the resources to report up-to-date and accurate channel data to the vendor. Boosting sales performance in direct and indirect sales channel is complex. Identify roadblocks.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Contently

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. Use marketing ROI (mROI) numbers to determine where to invest more money in content. Measure your content downloads and views to see what types work best.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Adobe Experience Cloud Blog

MAY 6, 2019

There’s no doubt about the ROI of personalizing lead and customer communication. Amazon, which paved the way for one-on-one digital marketing, has recently reported that 35% of its sales come from product recommendations. The pros of running surveys. We’ll show you how it’s done with surveys further on in the post.

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Tiecas

MARCH 21, 2024

Tip #2: The Right Content for Industrial Buyers According to a recent survey [ Source ], the top three content formats engineers value most are: Datasheets (40%) Technical publication articles (29%) Product review/testimonial (26%) It’s important to note that testimonials can be tricky in industrial settings due to NDAs or competitive concerns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

AUGUST 16, 2023

Personalization and Customer Expectations Today, customers expect personalized experiences across every touchpoint. A survey by Salesforce revealed that 84% of customers say being treated like a person and not a number is crucial to winning their business. But, remember to prioritize value first and foremost rather than cost alone.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. It was a global report,” she said. “It It spanned across various countries, organization sizes, and sectors.”. Source: Auseh Britt. Why we care.

Account Based Marketing 115

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 115

LeanData

JULY 2, 2020

For far too long, businesses have struggled with marketing and approached the process the wrong way, using outdated reporting methods that produced unreliable information. The DemandGen Survey found that 58 percent of B2B organizations rated their current ability to measure and analyze marketing performance as “needs improvement” or worse.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

Porch Group Media

AUGUST 31, 2021

Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to recent research by Litmus, ROI for email is $36 for every $1 spent and other research puts this number even higher at $42 for every $1 spent, which is an astounding 4,200% ROI. One: Optimize for Mobile.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

ClickZ

JULY 31, 2019

Analytics and marketing platforms help with the collection, categorization and reporting of data, but does this make it predictive? Nearly half of marketers surveyed answered “no” to this question. Data stuck in a spreadsheet or static report isn’t actionable. Image Source: Keen/ClickZ. online video vs. store-level programming).

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. The average ROI for email marketing is $42 (or 4200%) for every $1 spent on email marketing. The Power of Email Marketing.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Porch Group Media

SEPTEMBER 8, 2021

Data tells us about our customers and prospects, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance of utilizing high quality data to fuel new revenue streams and ROI, marketers continue to see data quality as somewhat of an abstract concept.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Practices Planning 52

Marketing Insider Group

AUGUST 30, 2019

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a marketing agency to handle some or all of their marketing program. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Identity graph.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

APRIL 25, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. “Are the other touchpoints working well enough to get a prospect to the landing page?” More B2B marketers are adopting account-based marketing than ever before. Click here to download! Why we care.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99