Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. Download an executive summary of the Deloitte CMO Survey here.

Survey 179

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

Surveying the Landscape? Key B2B Survey Strategies

PureB2B

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish?

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. Content Marketing ROI

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Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight. The majority of CMOs (97 percent) stated that ROI was their top concern. As 2019 rolls on, there are many things at the top of CMOs’ minds.

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Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

The “Mastering Marketing Measurement” report showed that 88 percent of “leaders” find it essential to track the performance of specific channels, such as web and social, and 92 percent of “innovators” agreed. The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data.

Survey 136

Announcing: The State of Email Report, Fall 2020 Edition

Litmus

Which is why we’re releasing a second State of Email report for 2020. I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. We surveyed 2,000+ email marketers and compiled all the data into your favorite email marketing bible.

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend , marketers were surveyed on their objectives for implementing marketing technology strategies, their challenges, and their expectations. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. About 43 percent report lackluster results. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not. In addition, marketers who document their processes are 466 more likely to report success compared to their counterparts.

Survey 188

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Finally, Facebook appeared to rise above all other social platforms among survey respondents. This is followed by advertising (20 percent), staff (20 percent) and management and reporting tools (10 percent).

Survey 188

The 2018 State of Revenue Marketing Report

Heinz Marketing

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. 53% of marketers can’t measure or are unsure of their ROI.

Reporting ROI & Attribution in Marketing Automation

Fathom

Reporting on campaign ROI (return-on-investment) has traditionally been among the least successfully practiced marketing automation techniques (and at least one survey bears this out … to the tune of 39% “successfully practicing”). A lack of campaign ROI reporting is generally associated with a lack of “closed-loop reporting,” which connects Web analytics to CRM systems in order to show leads and customers generated from website visitors.

ROI 90

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Despite the differences in demographics and ROI, previous research suggests that marketers overall remain dedicated to incorporating video into their existing strategies. Wibbitz published the “Navigating the Video Content Marketing Landscape” report and found that 56 percent of marketers in the U.S.

Survey 184

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers and the ROI of Social Media. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers struggle to determine the ROI of their social media initiatives. percent) use engagement metrics to gauge their ROI.

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. The statistics suggest that fewer emails result in less inbox clutter for recipients, giving them more opportunity to click and engage with messages, according to the authors of the report. “If Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Survey 191

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. And as uncovered in Chief Marketer recently published “2020 B2B Marketing Outlook Survey”, search (optimization and marketing) was the second most influential channel producing B2B marketing leads with the highest ROI, only behind email marketing.

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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. That being said, there are still several challenges associated with launching an email signature marketing campaign, according to the report.

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Despite the expense of producing content and the complex distribution landscape, there is more optimism around branded video spending versus pre/mid/post roll (35 percent will increase spending on creation or distribution of branded video in the next 12 months vs. 28 percent for pre/mid/post roll) — and 33 percent will increase spend on publisher produced content,” stated the authors of the report.

Survey 177

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. But even without these paid incentives, survey results are insightful. What is an Email Marketing Survey? And surveys are quick!

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible.

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months. Simply put, CMOs will need to account for how well their technology investments are performing,” wrote the authors of the report. Roughly a third of CMOs surveyed say their roles have moved toward having more accountability.

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects. Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. Widen published the “2018 Connectivity Report” to look into how marketers were enhancing customer relationships through personalization.

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Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. They are also 66 percent more likely to report positive ROI, and 334 percent more likely to use sophisticated attribution.

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The ROI of Influencer Marketing

Marketing Action

Ample data underscore this, including: A Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. A Sprout Social survey that says that 74% of consumers rely on their social networks to guide purchase decisions. A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies.

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Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Report: Marketers Are Confident in Their ABM Strategies

KoMarketing Associates

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report. ABM has been the talk of the town for a few years, as its targeted approach has proven capable of delivering impressive ROI.”.

Report 188

Marketers See Improvements in Video Content ROI in 2017

KoMarketing Associates

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics.

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How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

Advocacy ROI Community Community Managers 2017 Community Value and Metrics Report advocacy communities advocacy community advocate communities advocate community alienvault b2b advocacy communities b2b advocacy program b2b community metrics b2b community research b2b community roi b2b community value b2b online community branded community cmx community managers community research community roi community survey online advocate community roi of community

Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”. For example, 42% of the executives surveyed in the report said that they spoke to and engaged with reps in the first month, compared to only 33% just 12 months earlier.

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Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […]. The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

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Survey: B2B Buyers are Changing How They Assess Marketing Solutions

KoMarketing Associates

The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. While B2B buying has always been noted as a “considered” purchase, the emphasis on consideration continues to climb as survey participants provided direct commentary on how added attention to risk mitigation is adding checkpoints and new criteria at different stages of the buying cycle,” explain the authors of the report.

Survey 130

Introducing the 2018 State of Pipeline Marketing Report

bizible

Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. Are marketing orgs that make their plans based on revenue more likely to have positive ROI?

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Survey: 52% of Marketers Have Only Been “Somewhat Successful” with MarTech Utilization Strategies Intact

KoMarketing Associates

Ascend2 recently published the “Marketing Technology Utilization Survey” to determine how strategizing is helping marketers reap more of the benefits of MarTech. Statistics showed that the top objectives of developing a MarTech utilization strategy are to improve marketing efficiency (61 percent), increase marketing ROI (57 percent) and improve decision making (38 percent).

Survey 125

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI.