B2B Marketing Directions

NOVEMBER 17, 2019

and many marketing leaders will use return on investment (ROI) as the primary tool for conducting this assessment. Over the past two-plus decades, ROI has become the "gold standard" for measuring marketing performance and for communicating the performance and value of marketing to senior company leaders.

ROI 49

ROI Work Management Marketing Management Sales Cycle 49

Madison Logic

MARCH 21, 2024

With the support of its dedicated employees, Madison Logic continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. It’s a great way to generate lead volume quickly while allowing you to quickly negate any non-sales qualified criteria. Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Next steps for ZoomInfo include baking generative AI call analysis into sales-call coaching. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. This has taken a long and complex sales cycle in B2B – and made even longer and involves more decision makers. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) I recommend sending out a three-question survey: How did you find us? Discover your highest ROI products and services. Do you need to close big sales?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Martech Advisor

DECEMBER 23, 2019

In 2019, nearly all B2B brands (98%) recognize that content’s performance justifies its cost, and rank boosting sales/converting customers as their top goal with producing content. You can also survey or interview your current clients and have them answer these questions for you. What are their pain points?

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

The ROI Guy

OCTOBER 27, 2017

ROI / business value justification is not getting the emphasis it should, and remains a challenge for most organizations. This a finding from over 1,000 surveyed as part of CSO insights annual Sales Enablement Optimization Report for 2017. So what are you doing to close the ROI / Business Value Justification Gap in 2018?

ROI 40

ROI Business Sales Cycle Training 40

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Madison Logic

APRIL 11, 2023

Today’s leading B2B marketers rely on Madison Logic and its team to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. “Now, more than ever, marketers need smarter strategies to shorten the sales cycle and drive higher conversion.

Account Based Marketing 52

Account Based Marketing Multi-Channel Peer-to-peer Best Practices 52

B2B Marketing Directions

NOVEMBER 22, 2020

The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. The report is based on two surveys that were fielded in September of this year. More than 75% of the respondents in both surveys were based in the United States.

Work Management 64

Work Management Marketing Management Buy Research 64

Madison Logic

SEPTEMBER 12, 2023

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. In that survey, 91% of Madison Logic employees named it a great place to work, compared to 57% of employees at a typical U.S.

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

Madison Logic

FEBRUARY 2, 2023

With the support of its dedicated employees, Madison Logic continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Martech

JULY 18, 2022

A successful ABM strategy requires marketing and sales organizations to work together to identify key accounts to target. Shortened sales cycles. The B2B sales process is notorious for its length. Increased marketing ROI. Can sales and marketing work together to identify our target accounts? What it is.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. Imagine a product or service with a six-month sales cycle.

Marketing Mix 102

Marketing Mix Marketing Attribution Lead Ranking Planning 102

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Zoominfo

MAY 3, 2020

A time-decay model is useful for longer sales cycles—where the most recent touchpoints tend to be the most influential in the conversion process. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles. What do these results mean?

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Acquity Group also reported that 83% of buyers look for information on supplier websites.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). I recommend sending out a three-question survey: How did you find us? Do you need to close big sales?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Align sales and marketing tactics.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

PureB2B

MAY 30, 2022

Better management of the sales pipeline leads to more visibility and greater motivation to close the deals you need tow in. FinancesOnline reports that in 2020, the top challenges in sales included a disconnection between sales managers and their teams along with the usual goal of attaining sales quotas.

Sales Cycle 62

Sales Cycle Sales Qualified Leads Transparency Work Management 62

Martech

JUNE 3, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Sales engagement and outreach. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Click here to download! Source: Auseh Britt. What it is. Why we care.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

SendX

AUGUST 18, 2020

Source: Lionbridge Global Email Survey Results The Goal of Localization and How to Achieve It Before you start localizing different email elements, it’s important to understand the goal of any localization process. Here are privacy laws by region data from Consumers International data protection report.

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

DiscoverOrg

AUGUST 14, 2018

Generally, we recommend sorting your customers by ROI or strategic value (if you don’t have that data, that’s okay – you can just eyeball them), and then look for commonalities: Firmographics (Company Size, Total Revenue, etc.). I recommend sending out a three-question survey: How did you find us? Do you need to close big sales?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Our conversation got me thinking: Why is the holy grail of marketing ROI so tough to achieve in business markets?

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

Business Brainz

AUGUST 25, 2021

As per a recent PwC survey , “73% of consumers cite customer experience as an important factor in their purchasing decisions”. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing. Align sales and marketing activities.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Digital Transformation 52

Only B2B

JUNE 19, 2023

The BANT Sales Process: The BANT sales process follows a systematic approach to assess and qualify leads ( Marketing qualified or Sales qualified ). According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

The ROI Guy

AUGUST 24, 2016

According to the Demand Gen Report research, 77% said it was “very important” that the vendor “demonstrated a stronger knowledge of the solution area and the business landscape. When asked how their purchase process had changed over the past year, 61% said they “conduct a more detailed ROI analysis before making a final decision.”

ROI 40

ROI Personalization Marketing Proposals Business 40

Madison Logic

OCTOBER 26, 2022

The problem with sales and marketing team misalignment . According to Harvard Business Review , a whopping 90% of sales and marketing professionals report misalignment in terms of their organizations’ strategy, process, culture, and content. According to LeanData’s Sales and Marketing Survey Pulse report : .

Top of Funnel 52

Top of Funnel Account Based Marketing Marketing Funnels ABM 52

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). If you are in tech, Accenture reports an even more significant 70% of revenue now comes from the typical channel program, with this expected to grow to 80% or more over the next 12 months.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Salesforce Marketing Cloud

OCTOBER 22, 2021

Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee , know sales ops helps everyone do their job better. What’s the ROI on sales versus business development hires?

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98

KoMarketing Associates

AUGUST 7, 2018

Customer surveys. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Things like shortening the sales cycle matter, too. In fact, ask yourself: What would you rather have… 5 percent more conversions, or a 5 percent shorter sales cycle? A lot more.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Sharpspring

DECEMBER 20, 2021

These types of tools allow for better insights into customer behavior , more robust reporting , and more effective lead nurturing campaigns. When marketers can properly segment lists based on website activity or stage in the sales cycle, they can more easily tailor content that is made for the right people at the right time.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Email Marketing 84

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249