Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts. Most of marketers’ ROI metrics are focused on financial outcomes.

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Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities.

3 Steps to Build Reports that Drive ROI

Modern Marketing

A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The reports generated just aren’t showing the results hoped for, or accurately reflecting ROI.

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How B2B Marketing is Changing in 2018

grail of marketing metrics: campaign ROI. and tools to accurately assess and report on. be a productive channel for lead generation, though ROI can be a challenge. remaining eight reported trying a variety of programs: primarily industry media and trade.

ROI on advanced personalization: $20 return on $1 investment, new report finds

ClickZ

A new report released Monday from The Relevancy Group and Liveclicker has taken a look at revenue from advanced personalization tactics. The report also includes a handy pyramid showing tiers of what classifies as basic or advanced personalization.

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Calculating the ROI of Email Marketing

Reachforce

In a Litmus report, we find that the average ROI for email marketing is 38:1. "Email consistently and undisputedly provides the biggest returns in digital marketing, and is leaps and bounds more effective than traditional advertising channels like TV and radio." --Chad S.

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[Infographic] The ROI of Email Marketing

Litmus

Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows. Get a more in-depth look at the factors that impact email marketing ROI.

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Reporting ROI & Attribution in Marketing Automation

Fathom

Reporting on campaign ROI (return-on-investment) has traditionally been among the least successfully practiced marketing automation techniques (and at least one survey bears this out … to the tune of 39% “successfully practicing”).

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The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

With all the buzz and technology advances around ABM, there’s a need for a framework to help marketers approach reporting. In this post, we’ll look at the strategic moves you can make around performance measurement and reporting when doing account-based marketing.

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive

What exactly is the ROI of engaging customer advocates?” “Why Advocacy ROI advocacy advocacy marketing advocate community advocate marketing advocates B2B advocates b2b customer referral program B2B marketing b2bmarketingzone customer advocacy customer marketingAs an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” Why should we devote our budget to this over other marketing programs?”

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Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

Lead Source Reporting and True ROI

Salesfusion

The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

ViewPoint

If you intend to spend the investor’s money (AKA company money) based on notions and intuition, without a plan to report the results, you are misleading management. Of course, proving ROI was for many years difficult in spite of Claude C. Lead Generation Marketing ROI

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales.

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels. ROI Obstacles in Social Media Marketing.

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

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In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? report and found that over one-quarter of advertising budgets are now dedicated to digital video.

Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

The value of an individual subscriber will obviously vary for each company, but the important things here are that 1) you have the mechanism in place to capture new subscribers (name/email/other), and 2) you have a way to monitor and report on this KPI. Enter the Blog Conversions Report.

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Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive

The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

Report: On-Site Content Marketing Yields Highest ROI for Online Marketers

KoMarketing Associates

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

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Need to Explode Your Marketing ROI? This Is How You Do It

Marketing Insider Group

Other reports corroborate these facts and figures, showing a clear preference towards video and live streaming from Internet users and […]. The post Need to Explode Your Marketing ROI?

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The ROI of Influencer Marketing

Marketing Action

Ample data underscore this, including: A Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. In this example, the ROI from Influencer A is much higher than from Influencer B.

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Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic.

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Social Media Strategy? Think Like a Reporter

Webbiquity

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. It’s a challenging exercise, but one that can made easier by thinking differently—such as like a reporter.

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

percent of businesses that have seen 3x ROI claim that their primary goal metric for personalization is to increase customer loyalty.

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Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

Only 35 percent of B2B marketers measure content marketing ROI. That remaining 65 percent of marketers don’t measure content ROI, or (even worse) aren’t sure if they do. Now, onto the metrics to showcase content ROI: 1. Want to hear something shocking?

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2018 Report: Engaging Your Audience With Visual Content

Contently

We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. Lastly, 70 percent of people drive better marketing ROI when they use visuals with their content. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page.

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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). A/B testing drives high ROIs.

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How to Calculate Email Marketing ROI

Delivra

No matter the asset, no company wants to invest if they don’t see a positive ROI (return on investment). At times, it can be difficult to calculate the ROI of content marketing or even PPC ads. Fortunately, there are actually some very simple steps to follow when calculating ROI.

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Content Marketing ROI: What It Is & How to Calculate It

Atomic Reach

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI.

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14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. …but ROI measurement remains elusive.

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Report: Only 1-in-4 B2B Marketers are Seeing Results from their Marketing Automation Platform

KoMarketing Associates

InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 Statistics also showed that just 1 in 10 marketers, overall, are “very satisfied” with their MAP’s analytics and reporting capabilities.

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Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before. Measuring the ROI of Social Media Marketing Initiatives.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year.

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketing Associates

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. They are also 66 percent more likely to report positive ROI, and 334 percent more likely to use sophisticated attribution.

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