Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Here are some of the key findings from the most recent TrustRadius study, which builds upon the “disconnect” report. Search, trials, and reviews matter. Analyst reports don’t.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Marketing Insider Group

JANUARY 31, 2023

Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Alignment, Trust and Rapport Last but certainly not least, considering the big picture is a major part of reviewing your marketing agency’s capabilities.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Product research can take a long time.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

MARCH 15, 2023

This was followed by video (52%), reviews/testimonials (48%), and events (41%). If one theme emerged from this year’s annual research it was this: It’s time for organizations to finally give content marketing the investment it deserves, staff it accordingly, and reap the rewards,” wrote the authors behind the report.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Marketing Insider Group

OCTOBER 26, 2020

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. More so, 58% report it is not an effective use of time. More so, 58% report it is not an effective use of time.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Webbiquity

AUGUST 18, 2020

They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 10, 2020

Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.” Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

The Forward Observer

MARCH 8, 2024

And, interesting fact – earlier in her career she was a TV reporter and news anchor! If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review?

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

MARCH 4, 2024

He doesn’t report to you or even tell you what he’s doing and he has no idea that his changes are turning your modest campaign into a nightmare. Reporting is the answer. You won’t be able to find a report or a technological solution to every possible foul-up. Review those reports regularly.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Plus, positive customer reviews impact future business.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

AUGUST 4, 2020

They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Total reviews: 552. Total reviews: 679. Total reviews: 4,423. Total reviews: 380. Total reviews: 316. Total reviews: 463. Those scores were then combined to produce an overall rank. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. Do a full-blown analysis yearly and, at a minimum, have quarterly reviews.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions. Their calculated risk paid off.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. The report analyzed reviews from real users to determine which lead generation services are the highest rated and most loved by customers.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. You can watch a demo here.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week. It’s the only way you can boost your customer satisfaction levels.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Download the report for more insights and recommendations. Here is a link to download the report. AI makes an impact.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Contently

APRIL 27, 2023

Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews. For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence. Who uses content creation software?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

The Daily Egg

NOVEMBER 4, 2023

Whether you’re creating reports to audit your site or you’re optimizing your website to enhance keyword visibility, there’s a lot of steps. The post Nightwatch Review appeared first on The Daily Egg.

Keywords 111

Keywords Marketing Websites Optimization 111

Martech

FEBRUARY 22, 2024

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Get MarTech! In your inbox.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Sword and the Script | B2B

SEPTEMBER 12, 2023

If you’ve ever tried to submit expense reports using Concur software, you know what I mean. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. It was hard to use.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Sprout Social

MARCH 21, 2024

According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Her content consists of hair styling videos, tutorials, and product reviews.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 113

Analytics Enterprise Management Work Management Business 113

The Daily Egg

JANUARY 28, 2023

Get collaboration features, discussions, document sharing, and reporting. The post Nifty Project Management Review appeared first on The Daily Egg. Nifty is a project management software company that focuses on providing an all-in-one solution.

Software 145

Software Features Companies 145

Seismic

MARCH 5, 2024

This process is prone to errors and inefficiencies, especially when compliance reviews and approvals are handled via email, documents, or spreadsheets (which might be shared locally or in disparate locations). At Seismic, we understand that time is money, and accuracy and compliance are paramount.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

JANUARY 31, 2024

CabinetM’s Q4 2023 MarTech Innovation & Year End Review is not gated, and downloading the report will not result in a barrage of emails and phone calls. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions.

Activities 97

Activities Acquisitions Features Purchase 97

Sprout Social

JANUARY 10, 2024

A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity. Here is a report from Sprout’s Listening capability. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Every ending—like a project or a year—is a time for reflection.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

The Daily Egg

JANUARY 12, 2023

In this post, we’ve analyzed and reviewed 11 SEO tools, with Ahrefs earning the title of our favorite SEO reporting tool. The post Best SEO Reporting Tools Compared appeared first on The Daily Egg.

SEO 121

SEO Tools Best Practices Marketing Websites 121

Optinmonster

FEBRUARY 18, 2024

Do you want to learn how to get more reviews? Whether you run a local business or have customers around the world, the power of a review cannot be overstated. Reviews have the unique ability to shape perceptions and influence decisions. 92% of consumers read online reviews, but only 6% write them. Which would you choose?

Work Management 73

Work Management Marketing Management eCommerce Ideal Customer Profiles 73

Martech

APRIL 2, 2024

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. That’s practically unheard of, yet just last year, LinkedIn reported record engagement. Review your expectations, motivators and key drivers to ensure you’re aligned and better positioned to convert sales.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Martech

OCTOBER 16, 2023

As email marketers, we must continually review whether we’re doing marketing automation the right way. Review and revise your testing schedule to deliver more results you could use to optimize your emails. He printed reports with all the statistics on every email campaign. That’s because these messages are highly relevant.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132