SmartBug Media

DECEMBER 23, 2021

It would take an extra 42 days of work for women to earn what men did in 2020. In addition, according to the latest Women in the Workplace report from McKinsey, despite small gains in the pipeline women are still underrepresented in the corporate ladder. Here are four of our favorite resources every woman needs in her inbox.

Resources 98

Resources Newsletter Fulfillment Communities 98

Conductor

MARCH 16, 2022

By effectively integrating this research into your content, you’ll see more success when it comes to climbing search rankings; proving the value of content and SEO working hand-in-hand. Top Educational SEO Resources for Content Marketers. While it’s dense, it’s also incredibly resourceful. SEO 101 Podcast : Prefer podcasts?

Education 98

Education Resources SEO Lead Scoring 98

Heinz Marketing

AUGUST 25, 2022

If I’ve learned anything from working remotely over the past two and a half years, it’s that collaborating as a team always leads to the best results. After all, teamwork makes the dream work, right? After all, teamwork makes the dream work, right? Take the load off (when you can). Be an extension of their learning.

Resources 85

Resources Lead Scoring Lead Ranking Thought Leadership 85

KoMarketing Associates

AUGUST 29, 2017

Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. The first course “Google Analytics for Beginners” offers the fundamental knowledge on setup, navigating reporting, campaign tracking and Goals. Getting started with Google Analytics is no small task.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Salesforce Marketing Cloud

OCTOBER 11, 2022

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg! Because there is so much work to be done! AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

SWZD

JULY 19, 2021

Spiceworks Ziff Davis reveals long-term workforce changes, inter-office tensions, forward-looking technology plans, and business opportunities.

Business 62

Business Resources 62

Hubspot

FEBRUARY 9, 2021

According to a Stanford report on the impact of COVID-19 on small business owners, between February and April 2020 there was a 41% drop in the operation of Black-owned businesses. The need for sustainable funding resources is an urgent need to support the future of Black businesses. Funding Resources for Black-Owned Businesses.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

KoMarketing Associates

JANUARY 31, 2017

While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Competitive analysis is a crucial component of every SEO program. Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Hubspot

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. So what does that mean for you?

Resources 88

Resources Resource Management Work Management Budget Programs 88

Valasys

APRIL 11, 2023

However, not all SMBs have access to the same resources and tools as larger companies. This is where innovation resources come in. Innovation resources refer to the tools, techniques, and strategies. In this article, we will explore some of the top innovation resources that SMBs can leverage to stay competitive and innovative.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. Business Alignment Heuristics for ERG Success.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.). Here's how the rule works.

Allocation 52

Allocation Resources Planning Work Management 52

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. With all that coming your way, there’s bound to be some oversight.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Since every use-case is different, it is possible to work within these constraints and find an option that works for you. If those choices do not impact your business use case, then these will work for you.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). This free video resource includes ad delivery, best practices, and metrics. HubSpot Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

DealSignal

OCTOBER 18, 2022

Table of Contents [Open] [Close] Defining data enrichment Benefits of data enrichment – why it’s important for B2B Automatically enrich your inbound leads How to avoid poor lead enrichment providers Work smarter with enriched data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about B2B data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Search for pages that have the word “links” or “resource” in the URL. And here’s a pro tip: Consider creating a resource section on your website. What’s the difference?

SME 141

SME FAQ Domain Link Building 141

Martech

APRIL 22, 2024

A common struggle for marketing teams at large organizations is corralling the resources required to keep a modern website up-to-date and optimized for conversion. Web development resources are often scarce and report into the IT organization. Support for personalization and optimization.

Acquisitions 72

Acquisitions Personalization Work Management CMS Development 72

Nuvi

JANUARY 11, 2021

11, 2021 (GLOBE NEWSWIRE) — Reputation.com, provider of the first — and only — complete Reputation Experience Management (RXM) platform, today named Jen Bruno as the company’s vice president of human resources. REDWOOD CITY, Calif., She will also serve on the company’s executive team.

Resources 40

Resources Lead Scoring Lead Ranking Work Management 40

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Ease and transparency of reporting. Click here to download!

Work Management 81

Work Management Digital Asset Management Enterprise Management Marketing Management 81

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources. Recorded Future.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Convince & Convert

MARCH 7, 2024

And what is working and not working? Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Topics are also helpfully gathered into relevant topic tags, like “Implementation” and “Reporting”.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. And without proving impact, they’re unlikely to get the resources they need to do the work. The conclusions in this report are limited to responses from those individuals only.

Customer Surveys 106

Customer Surveys Work Management Budget Programs Promotion 106