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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Streaming Intent by ZoomInfo and Clickagy.

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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.

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The Remote Work Rundown: Powered by ZoomInfo

Zoominfo

That’s why ZoomInfo created Remote Rundown. What you’ll find in this report. Our data is sourced through user submissions and is updated and maintained by ZoomInfo’s team of corporate research analysts. In recent weeks, research shows that employees appreciate the flexibility that remote and hybrid work plans can offer.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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ZoomInfo Reviews Vs. SalesIntel Reviews —What Users Say

SalesIntel

ZoomInfo and SalesIntel are two prominent contenders for a leading spot in the B2B contact data space, both offering platform services and solutions to empower businesses with data that drives revenue. But before that, let’s quickly review what Zoominfo is used for. What is Zoominfo Used For?

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3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. In fact, a staggering 72.3%

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.