Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Thinkers360

FEBRUARY 23, 2024

Her keynotes and workshops, “The Courage to Leap & Lead” and “Implementing Courage to Increase Capacity,” inspire others to go for the gold by finding courage through simple solutions to complex problems. CB is a graduate of the New School for Social Research. CB: First, Understand their need and goals.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. My first recommendation– watch the FastFWD on-demand workshop. Interview your customers, talk to your sales teams, review industry reports to learn more about your customers and the market.

Webinar Metrics 138

Webinar Metrics Planning Top of Funnel Marketing & Strategy 138

Biznology

NOVEMBER 30, 2017

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. Your research found a lot of dysfunction in the B2B purchase process. They are having clear disagreements, avoiding key issues, and reporting that they weren’t being heard. Please explain. Identify fixes.

Buy 131

Buy Process Gartner B2B 131

ClearVoice

MARCH 6, 2023

In 2021, about 1% of gig economy workers in the US reported being “very dissatisfied” with independent work. In Payoneer’s latest Global Freelancer Income Report , 32% of freelancers saw higher demand for their work since the beginning of the pandemic. Take courses, attend workshops or conferences, and find a coach or mentor.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Content4Demand

MAY 14, 2021

There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!) Can’t make it? Register anyway , and you’ll gain access to the recorded session.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Vision Edge Marketing

AUGUST 15, 2019

Research by firms such as Forrester and Temkin found that customer journey mapping organizations better address opportunities to improve key business results such as product/service adoption and loyalty. Of course, you’ll want to incorporate actual customer research once you complete this step. And we can help you with that too.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

MKT1

APRIL 6, 2023

For sales-led motions, booking a 1:1 meeting is often a big ask, so typically you’ll need “shallower” or “easier” conversion events sprinkled throughout your website too—think events, templates, reports, etc. Register for Workshop To get 20% off this workshop , sign up to be a paid subscriber.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Vision Edge Marketing

DECEMBER 5, 2017

Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy. Customer insights, competitive intelligence , market research, and a clear understanding of your ecosystem , are all important considerations in strategy development.

Marketing & Strategy 169

Marketing & Strategy Planning CMO Customer Surveys 169

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Biznology

FEBRUARY 22, 2022

Our PowHERRedefined research revealed that employer mental health support is critical. It’s a customized scorecard paired with a report of strategic insights outlining how you show up as a HEARTI leader. Health care plans in employee benefits packages are wonderful tools to promote wellness.

Thought Leadership 104

Thought Leadership Paid Search Agency Communities Curation 104

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. As a journalist in a previous life who now taps out research reports for a living, I’m biased towards the power of good content. Content is king.

Enterprise Management 127

Enterprise Management Work Management Marketing Management Trends 127

Content Standard

AUGUST 18, 2015

Keyword research. Keyword research helps digital marketers understand consumer questions and ongoing conversations surrounding a product or service. Although research into keyword volume can tell you which words are the most popular, it cannot tell you how to rank for them. Guess which activity came in second?

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Research Emerging Marketing Technologies: Stay informed about the latest marketing technologies and trends.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Here are the resources to learn more about the elements of storytelling: MarketingProfs Workshop: Storytelling: Using the Power of Story to Drive Action. edX: Public Speaking Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Biznology

OCTOBER 18, 2021

Financial reporting controls trace back to ancient Egyptian grain accounting. Historically, accountants were cautious about applying financial reporting-style controls to business operations. See The Operational Risk Handbook for more scenario workshops). Investigating “controls,” we discover two origin stories.

Design 104

Design Work Management Act-On Automation 104

Convince & Convert

SEPTEMBER 30, 2021

Do this by researching their industry and tailoring your content to their interests and needs. This self-report card allows for progress checks over time as a good base for identifying what steps taken are helping. Video tools that allow for viewability reporting, like Vidyard GoVideo. Be mindful of all information you share. .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Once it’s approved, you’ll be able to see how it’s doing, and you’ll get an email report on its promotion at the end.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

JULY 15, 2019

The latest seminal research from Les Binet and Peter Field , titled Effectiveness in Context , analyzes hundreds of campaigns from the IPA Databank (with a focus on marketing effectiveness) and clarifies the dual model. As I have mentioned, marketers have become increasingly short-term in their focus.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

EveryoneSocial

FEBRUARY 10, 2023

Research shows that 60% of job seekers abandon online applications because of their length and complexity. Calculate Your Employee Advocacy ROI Get a custom, shareable report highlighting the ROI you can expect to generate from employees sharing and creating content. Generate My Report → 5. Let’s dive in.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide. Now is the time to let your buyer persona research shine.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Make sure to incorporate the following steps into your strategy workshop: Align on goals. It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide. Now is the time to let your buyer persona research shine.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Salesforce Marketing Cloud

SEPTEMBER 23, 2022

times more likely to report their company has experienced extreme revenue growth, according to Salesforce research. Sporadic training and workshops won’t cut it. Only 32% of employees believe their corporate technology is working effectively, compared to 52% of C-suite leaders. Create a culture of autonomy and flexibility.

Burn Rate 98

Burn Rate Work Management Customer Satisfaction Digital Transformation 98

LeanData

AUGUST 19, 2022

This year’s OpsStars Conference is titled, “Dawn of the Revenue Generation,” and the agenda includes a bevy of keynote discussions, panels, and workshops. According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Wednesday, September 21, 9:00 am .

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. The full report – State of Writing – is freely available on the web.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” Check out our Pipeline Engineering for Alignment workshop.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

AccuData

APRIL 25, 2021

One of these ways is through writing workshops. Through these workshops, these professionals get to know the latest trends in academic writing, and usually come across great deals on cheap but striking essays by promising pupils their services in exchange for their cheap essay copies.

Paper 40

Paper Copywriting Buy Purchase 40

Unbounce

JUNE 24, 2020

AI researchers typically take this one step further, though. ” Teams across the world are working on AGI, but the closest to a consensus from researchers is that we might see it sometime within our lifetime. According to Workshop Digital’s Andrew Miller, this sort of tech has overturned a lot of longstanding PPC best practices.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

SalesIntel

JULY 10, 2023

With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings. With insights from intent data, sales development representatives (SDRs) can craft personalized emails tailored to the prospects’ research, making their outreach more compelling and effective.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SmartBug Media

JANUARY 5, 2024

Take reporting, for instance. AI streamlines data analysis and reporting because it’s adept at recognizing patterns across data sets. Need to base your messaging around research? Think back to AI’s value in data analysis and reporting. AI can lighten that load so your team can focus on higher-value tasks.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Convince & Convert

JANUARY 8, 2016

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test. says Dawn Nelson, Director of Fundraising for Consumer Reports.

Copywriting 86

Copywriting Clickthrough Marketing Report Advertising Agencies 86

Hubspot

APRIL 11, 2023

HubSpot research confirmed this 35% churn rate. Lack of Compensation For starters, many salespeople report a lack of compensation as one of the top reasons they leave their employers. MIT research found a toxic culture was 10.4 Why do sales teams experience high turnover? We’ll explore this topic below.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Contently

OCTOBER 9, 2019

According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135