Writing on the Web

SEPTEMBER 7, 2017

I could use a special report viewers could download so I can build my subscriber list. A starting point is Wikipedia, for general information on ghostwriting. When I researched ghostwriting, I never found any sites that trained people until last year. I really must stay in touch with my newsletter subscribers.

Wikipedia 204

Wikipedia Work Management Marketing Management Banners 204

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. One where research feeds experiments, experiments generate insights, and insights (about your customers, users, or buyers) lead to more robust hypotheses. Wikipedia definitions to level the playing field.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

DiscoverOrg

JANUARY 22, 2019

Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. Mary Kay Cosmetics has 5,000 employees, as reported to Forbes as a Top Company for Diversity in 2019. Before LinkedIn went public, it was reporte d that only 25% of all users logged in during a given month. Who is, right?). Consultants.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Envy

MAY 2, 2019

Persona research: Yes, you really need to do this. Who do they report to? Keyword research. Keyword research is the next, and really critical, step in your B2B content marketing strategy. Be sure to do your own in-depth research with a tool like SEMRush or BuzzSumo. This is where buyer personas come in.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. It can assist — but not replace — humans in writing reports, outlines, creating press releases, books or developing surveys. Think it will save you time?

Marketing AI 111

Marketing AI User-Generated Content Training Press 111

seo.co

OCTOBER 5, 2021

Cite yourself on Wikipedia. Wikipedia is a major authority, and earning a link there could be a major boon for your SEO. Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. Image Source: Wikipedia ). Find and eliminate “bad links” in your profile.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

QuanticMind

SEPTEMBER 5, 2018

Keyword research is the foundation of pay-per-click advertising. Do Keyword Research from Your Own Site’s Traffic. Using a thesaurus may seem like an antiquated way to do keyword research in today’s era of online tools, but it’s the uniqueness of this tactic that makes it useful. Asking Your Customer Service Representatives.

Paid Content 40

Paid Content Keywords Research Sales Management 40

ClearVoice

FEBRUARY 4, 2020

Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.'

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Contently

APRIL 27, 2018

The Smart Audio Report by NPR and Edison research found that sixty-one percent of smart speaker owners think of their speaker as someone to talk to, rather than just a technological thing that exists in their house. ( The Smart Audio Report certainly thinks so. Remove sales friction. Her was clearly ahead of its time.).

Advertising Channels 139

Advertising Channels Wikipedia Ethics Amazon 139

Envy

NOVEMBER 8, 2021

How to research topic clusters for inbound marketing B2B. Why do Wikipedia and Wiki pages usually come up first in your searches? Then you can use the tool to research sub-topic keywords and create cluster keyword content, or attach content you already wrote to check that it relates back to the pillar page effectively.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Content4Demand

JANUARY 17, 2023

2022 Content Preferences Survey Report, Demand Gen Report. 55% of buyers say they now rely more on content to research and make purchasing decisions more than they did a year ago. 2022 Content Preferences Survey Report, Demand Gen Report. Content Hubs Support SEO Strategies. The Topic Gateway Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

MARCH 14, 2018

That's followed by autonomous vehicles at 33%, and the same percentage of attendees reporting trust in virtual reality (VR) platforms. asked moderator Shara Tibken, a senior reporter with CNET. "Do Last week, it was reported that the somewhat troubled ephemeral content app would be cutting over 120 engineers from its staff.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Savanta

FEBRUARY 10, 2015

Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. Perhaps one day Bollywood will make a movie about the research industry, but for now we’ll need to entertain ourselves. What do surveys and Bollywood have in common?

Privacy 120

Privacy Wikipedia Paid Search Agency eCommerce 120

Writing on the Web

JULY 17, 2013

It’s always better to research the source for these facts in order to remove doubt and prevent damaging your reputation. Google – When it comes to research, millions of users can’t be wrong. Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in. Image source: Wikipedia.).

Wikipedia 100

Wikipedia Content Correlation Blogger 100

seo.co

JANUARY 8, 2022

For example, your link can serve as additional reading material on a topic, or it could serve as a citation to back up the facts you report. In other words, it’s a useful trick to get more attention from researchers and writers on the web. If a reader is happy to see this link, it’s a good link for your campaign.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 16, 2021

Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. You could find Wikipedia entries on similar topics and edit them in a way that justifies adding links to your content in the references section.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Links – Both internal and external links not only enhance the user experience, but also demonstrate that your content is well-researched and reputable. This is fundamentally about building trust.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

seo.co

MARCH 25, 2022

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Sometimes, you’ll make reference to a statistic or piece of original research that’s explained somewhere else on your site. Further reading.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

MARCH 26, 2018

UpCity's SEO Report Card. Purpose: Keyword Research. SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Website Grader is an online tool that generates personalized reports based on the following key metrics: Performance. and a Google bot! Check My Links.

SEO 101

SEO Tools Domain Wikipedia 101

seo.co

JUNE 8, 2021

For example, your link can serve as additional reading material on a topic, or it could serve as a citation to back up the facts you report. In other words, it’s a useful trick to get more attention from researchers and writers on the web. If a reader is happy to see this link, it’s a good link for your campaign.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

chiefmartech

JANUARY 18, 2020

Report an acquired or defunct martech vendor here. Here’s the story of what we’re doing and where it’s headed… When I started that exercise back in 2011 , it was a bit of work to research and catalog ~150 martech companies. Report an acquired or defunct martech vendor here. Please don’t try.)

Wikipedia 65

Wikipedia Vendors Communities Class 65

Martech Advisor

JANUARY 23, 2020

A 2019 report by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) found that multicultural consumers make up nearly 40% of the U.S. Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. population.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

KoMarketing Associates

JUNE 20, 2019

Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured. B2B link-building strategies that really work.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Method and Metric

OCTOBER 2, 2019

Similar to Google’s Search Console, Bing has a free service called Bing Webmaster Tools , which offers a variety of services including SEO analysis, Page Traffic Report, a Mobile Friendliness Tool, and an area to submit sitemaps. Looking up SEO on Wikipedia would be “!w How-to and tips for submitting your site to Google and Bing here.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Biznology

JUNE 8, 2018

They did the keyword research. In the book I said you should be the Wikipedia of your most important topics. As an SEO, you report to your stakeholders monthly that your ranking has not improved significantly (again), but the tools say very little about how to change that. They built the content. What’s wrong with SEO?

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Sharpspring

APRIL 7, 2021

To get your site ranked in Google’s People Also Ask boxes: Collect questions that show up for your target queries ( this keyword research tool will help you to do that automatically). Have your brand added to Wikipedia. Bonus: Improve Your SEO Reporting. Higher organic ranking by adding more relevant answers to your content.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Hubspot

JUNE 1, 2021

Wikipedia – Information, biography. If you find that it’s not, you may need to conduct some consumer research and work to create stronger messaging around your brand. On a big scale, this can be responding to reports of discrimination within your business. Brand Association Examples. Charmin - Bears, soft, toilet paper.

Positioning 97

Positioning Examples Brand Identity Branding 97

Writing on the Web

JANUARY 10, 2014

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. The International Digital Publishing Forum (IDPF) reported U.S.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Scoop.it

SEPTEMBER 8, 2020

Since this includes many channels—website, blog, email, social media—we also show you how to save time researching, writing, editing, and curating the best content you can. Insufficient knowledge of research methods and statistical analysis. Look for interviews, expert research, databases, and similar verified sources.

Ad Building 73

Ad Building Curation Ethics Content 73

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. As with all content marketing initiatives, you must start with keyword research.

SEO 149

SEO Top of Funnel SERP B2B 149

Convert

DECEMBER 2, 2020

As The Hill reported at the time, what they actually announced was that “Prime Day,” the biggest discount event on the mega-platform and which results in a massive sales surge for the company, would be moved from July to September. Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). In a manner of speaking, at least.

Amazon 88

Amazon Curation Personalization eCommerce 88

seo.co

MAY 10, 2021

Many respondents reported allotting 18% of their total marketing budget to content marketing. Focus on high-level keyword research using paid tools. Many new digital marketers don’t realize that their free keyword research tools aren’t what the pros are using. Create content you can link on Wikipedia pages.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Porch Group Media

SEPTEMBER 22, 2020

Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from any number of numerous activities and interactions. According to the research, marketers also reported using data fairly often in the decision-making process. Wikipedia).

Marketing Automation Services 40

Marketing Automation Services Ideal Customer Profiles Marketing Management Customer Satisfaction 40

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently. A recent CSO Insights report indicated that only 20% of organizations understood their buyer’s buying process. I am a big baseball fan and a one-time want to be pitcher.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Webbiquity

MARCH 23, 2017

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).” 4: The 14 Best Content Planning and Research Tools. #5: Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

MAY 9, 2012

Photo credit: Wikipedia. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). Fortunately, there are several very easy ways to understand reading and research habits of this group. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80