Marketing Insider Group

MAY 4, 2020

Research by CMI found that 68 percent of tech content marketers struggled with creating content that appeals to multiple roles and audiences. Keyword research and SEO. Analytics and reporting. Get started today and generate more traffic and leads for your business. Generating content ideas. Managing writers.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

AUGUST 16, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. These statistics suggest that social media is continuing to pay off for marketers who integrate it into their strategies.

Social Media 122

Social Media Marketing Report Traffic Social Marketing 122

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

KoMarketing Associates

MAY 14, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. As social media marketing continues to yield positive results, previous research shows that marketers are willing to dedicate more of their budgets to this tactic.

Social Media 120

Social Media Marketing Report Traffic Social Marketing 120

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Increased exposure rose from 86% to 88%, while increased traffic went from 78% to 79%. Finding Social Media Marketing Success on Instagram.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Meanwhile, 19% of marketers identified website traffic as their top KPI.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Finding Value in Email Marketing Campaigns.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 93

Analysis Marketing AI Examples SWOT 93

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Traffic >> Channels. Follow along!

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0:

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

SmartBug Media

JUNE 8, 2023

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy.

Traffic 98

Traffic Organization Marketing Websites Lead Scoring 98

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Google will remain a powerhouse driver and director of web traffic. using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. B2B marketers, in particular, are finding new ways to achieve their goals through social media, according to previous research.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. EKOM also uses traffic analytics to create recommendations. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 84

Marketing AI Research Digital Asset Management Enterprise Management 84

Conductor

NOVEMBER 4, 2021

By now, teams have been planning their calendar to hit all the right notes and increase site traffic from organic search. Marketers have a lot to consider when crafting this winning content that boosts traffic to their website: What questions are my customers asking? Dig Deep with Flexible SEO Reporting.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months. Marketers Remain Dedicated to Original Video Content.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Unbounce

JUNE 15, 2023

This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. And both companies are throwing down serious Benjamins in research and development in an attempt to come out on top. First, we want to drive more traffic to publishers in this new world of search.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Information to create site traffic estimates. Measuring traffic according to season.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. The research shows they unequivocally do. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Anyword

SEPTEMBER 29, 2022

But in a marketing world confined by strict budgets, this won’t always be possible, especially now that over 60% of marketers have reported an increase in customer acquisition costs (CAC) over the last few years. So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. This can also be accomplished through a longer-form medium, like reports, white papers, ebooks, etc.

Traffic 73

Traffic SEO Generation Conversion Rate 73

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 In terms of measuring the ROI of social media advertising, 60.3

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

NOVEMBER 16, 2017

The report discovered that for the majority of marketers (57 percent), on-page content is the most effective strategy when it comes to meeting SEO objectives. According to respondents, increasing website traffic (33 percent) is the most important goal when it comes to an SEO strategy. Approximately 83.7

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. Like UGA, it provides an incredible range of reports. What to do? If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

JANUARY 9, 2023

In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Did you know that over 55% of websites don’t receive organic traffic because they lack backlinks? But what is domain authority?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

RebelMouse

JUNE 20, 2023

For additional context on the factors that influence an article’s lifespan, we also investigated how the primary traffic source, the topic of the article, and even the time of publication affects readership. For instance, does an article driven by Social traffic last longer than an article driven by Search? Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52