Savanta

AUGUST 9, 2017

So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Search the CMA’s report archives here.

Research 120

Research B2B Eye-Tracking B2B Sales 120

KoMarketing Associates

OCTOBER 14, 2021

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Previous research indicates that it has also had an impact on everything from key performance indicators (KPIs) to budgets.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1). also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A Pivot You Must Make.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Arm yourself with research and do the same for existing and prospective customers for each connector.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

KoMarketing Associates

OCTOBER 6, 2021

Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic. Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Webbiquity

FEBRUARY 17, 2022

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Use outside agencies and market research as needed.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

KoMarketing Associates

FEBRUARY 24, 2021

The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought. Many marketers are feeling the increased pressure from their CMOs, and previous research suggests that CMOs, specifically, have been negatively affected by the pandemic.

Planning 161

Planning CMO Statistics Custom Publishing 161

Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? In how many reports are you mentioned? Gerri Knilans is president of Trade Press Services. How Content Marketing and Thought Leadership are Related .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Research integrity was an issue long before the internet became the platform for content marketing.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Biznology

JUNE 13, 2016

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. But… not so fast.

Research 80

Research Thought Leadership Studies Opinions 80

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. There has been a huge amount of research on diversity in the workplace. in 2022 to 30.8%, the same as in 2021, according to the report.

Business 88

Business Paid Search Agency Work Management Sample 88

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings. And the respondent reports their efforts as very successful. Conclusion.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Webbiquity

OCTOBER 10, 2017

Reports argue that in the U.S However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! B2B decision makers are using a mobile device for their research 42% of the time! Trade Show Integration.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad. Use Personalization.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Tony Zambito

FEBRUARY 27, 2022

We are witnessing political, humanitarian, economic, trade, globalization, and governmental impact. Businesses have tried to tackle uncertainty with data, research, studies, reports, predictions, pipelines, forecasting, and more. Sometimes these attempts or methods work and sometimes they do not.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. And that was speaking first, attending conferences and trade shows second, followed by paid online advertising.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023. Contact us today to learn more.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Martech

MARCH 21, 2024

No one is ready for cookie crunch time Identity providers are having a heyday with creating solutions to fill in the gap that cookies will inevitably leave, spawning a number of ID solutions ranging from the Trade Desk’s Unified ID 2.0, LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. They used primary research to gather competitive intelligence to help improve their ability to more quickly close large new deals. Research is only valuable if it is actionable.

Work Management 183

Work Management Analysis Validation Marketing Management 183

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness. Scores range between 0 and 1.)

Studies 197

Studies Brand Identity Branding Lead Scoring 197

KoMarketing Associates

MARCH 21, 2019

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. Simply put, CMOs will need to account for how well their technology investments are performing,” wrote the authors of the report. A Rise in Digital Marketing Investment.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

KoMarketing Associates

JULY 23, 2019

Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack. CMOs and the Need for Greater Marketing Efficiency.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Only 1% reported other challenges, while 7% are not integrating AI at all. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80